Essence Design Limited

Sutton Coldfield United Kingdom

Advertising / Marketing / PR

Branding has been a bit of a 'hype' word in recent years, but it is still hard work far beyond designing a new brand identity. It's not just a logo and it's not just a product. As a designer, I've always been interested in the creative translation of brand strategy and through a few projects I have been more and more involved in the strategic side of brand creation, something that keeps evolving and changing - and has thus become a great passion of mine.