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Mobile Development
Frameworks
Mike Bobbitt
http://WaveMobile.c
a
Why go mobile?
Every day more iPhones are sold

than babies are born.
Why now?
Mobile is positioned like late 90’s web
Skills are rare, non-transferrable

Mobile dev is
Need a proven track record hard
Mobile dev typical app
is
$6.5-$10k for a
expensive

Dev systems, licensing,
certificates
Trustworthy?
Experienced?

Mobile dev is for
experts

App approval process
Build once

Not cost effective for 1-5
apps
Overhead is daunting
Can we create a library of
tools?

Deploy
repeatedly

What if the heavy lifting was already
done?
Templates & reduce,
Product: reuse, reuse,
Overheard: reduce,
reuse
reduce
Frameworks
Diversity without complexity
Wildly different apps

all have the same parent
“parsing”: “easy”,

“standardized”:
TRUE,

JSON driven
config
Rapid
Customization

Layout, colour, size, actions,
graphics

all defined via
config.
Small/med businesses,
boutiques

Dev
shops/resellers

Target
Market
Push
Notifications
In App
Purchases

Controlled through config

Any view, any price
Not everything fits a
template

Build and connect custom view

Custom
Views
Consultative
Approach

Understand customer’s primary need

Provide a mobile solution
Cross platform, self updates

Improvements yet to
come…

Developer licensing, more views
Pricin
g
$1000 – App development and
deployment
$500 / year – Push notification console
Mobile development frameworks

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Mobile development frameworks

Hinweis der Redaktion

  1. Please hold questionsNEXT: Why go Mobile?
  2. There is a mobile phone subscription for 96% of the world population.NEXT: Why now?
  3. Everybody wants oneLearning curve is prohibitiveSkills are not commonNot yet a commodityNEXT: Mobile dev is hard
  4. Apps that are not maintained are pruned from the iTunes Store.Anyone who has engaged in mobile app development knows it is no simple task. Even a basic app with static content typically takes 2-4 weeks although some estimates are significantly longer.With WaveMobile, you can say goodbye to the typical headaches that accompany mobile development:No need to search for trustworthy and cost effective mobile developers - our staff is ready when you are.Don't want to install, learn and work with various development tools and environments? That's OK because we already have. (And we love it!)Let us take care of the entire approval process. It can be daunting but we know the pitfalls and how to help smooth things along.Testing, testing, testing. From unit tests to beta tests to regression tests, we have it in hand on your behalf. WaveMobile apps are already 'battle proven' with real-world deployments, reducing the test/fix/redeploy cycle significantly.Let us worry about application maintenance and deploying updates and as they become available.WaveMobile can take care of the heavy lifting while you enjoy success in the mobile market! Where traditional mobile development requires a long lead time, serious resource commitment and ongoing maintenance, the WaveMobile approach is fire and forget: You tell us what you want in your app and we deliver it at a fraction of the cost.NEXT: Mobile dev is expensive
  5. Industry estimates typically vary from $6,500 to $10,000 for basic mobile applications, and $20,000+ for larger apps. In addition to costs for licenses, development platforms and graphic design mobile development typically costs $100 per hour. Most small to medium sized organizations simply don't have the budget to support this kind of undertaking.WaveMobile's approach is to reduce costs through reuse, flexibility and simplicity, and offer a comparable mobile app for $1,000.Development costs include licenses, software, development systems, and of course human effort in the form of development, testing and deployment services. Normally these costs can be prohibitive to all but the largest organizations. WaveMobile reuses many of these resources without having to build them from scratch each time, saving us time and you money.WaveMobile's mobile application framework is designed to allow rapid application development using a proven design. Not only does this result in a rock-solid application, but it significantly reduces development cycles and turn-around time.WaveMobile applications are also simple - let's face it, we're not building Angry Birds here, and that's not what most organizations need to get their brand into the mobile space. Instead, we have focused on honing the features that you need; pin drops of your locations, tap to call contact screens, push notifications and more.NEXT: Mobile dev is for experts
  6. NEXT: Build Once
  7. NEXT: Deploy Repeatedly
  8. NEXT: Templates and Frameworks
  9. NEXT: Diversity without Complexity
  10. NEXT: JSON Config
  11. Reusable across multiple platformsIncluding web scripts to present similar UINEXT: Rapid Customization
  12. Navigation, flow, icons, UI, features all customNEXT: Target Market
  13. NEXT: Push Notifications
  14. Statistics confirm that while users are away from their computer, they are increasingly using their mobile platform to complete tasks. Everything from checking store hours to searching for deals and coupons. Organizations that have a presence in this rapidly emerging space will have a clear benefit over those who do not.Imagine being able to send a notification to every customer that has installed your app to tell them about your latest sale, or send details about a customer appreciation event.Traditional communications channels such as email and telemarketing have hit a wall. Not only are users weary of over-communication via these means, but blocking technologies have evolved to allow most users to tune out commercial traffic.On a mobile platform, the user has tighter control over the messages sent and received, allowing them to cherry pick those organizations they truly want to hear from. But in order to be one of those organizations, you need to have an application - one that allows push notifications. Push notifications are free for both the sender and recipient, making them ideal for timely and pertinent messaging.NEXT: In App Purchases
  15. Revenue to customerNEXT: Custom Views
  16. Views are screensNEXT: Consultative Approach
  17. NEXT: Improvements to come
  18. NEXT: Pricing
  19. NEXT: Questions