Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008. http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217

1. Web Analytics Wednesday Paris, 14 Mai 2008

4. Enterprise Marketing Management Suite Predictive Modeling Marketing Resource Mgt eMessaging NetInsight Web Analytics Insight Cross-Channel Analytics Campaign Mgt Behavior Detect° Marketing Collaboration Lead Mgt Outbound Mktg

9. Web Analytics Wednesday Paris, 14 Mai 2008 Denis Lacassagne Sr Account Mgr., Emea Quelle place pour l’analyse Web dans nos entreprises ?

10. CONTENT / PUBLISHING CUSTOMER SERVICE ECOMMERCE LEAD GENERATION

11. Mesurer ! Mais comment?

12. Web Analytics Customers & Prospects Web Site PPC Ad Serving Affiliate Live / WOM Email refine site refine campaigns

13. The Web Analytics Library

14. Page Views Visits Hits Uniquely Identified Visitors Unique Visitors Increasing Value Of Data Volume of Available Data

15. eMetrics (2000) Matt Cutler, Jim Sterne

16. Measure Analyze Report Execute Cleanse Internal Interpret Plan Capture The Feedback Loop Source: Jim Sterne www.targeting.com

18. Customers & Prospects Web Site PPC Ad Serving Affiliate Live / WOM Email refine site refine campaigns

19. Mesurer ! Dans quel objectif ?

20. Let’s talk about…

21. “ You” is already going Cross Channel! Commerce Lifecycle Touchpoints Engage Transact Fulfill Service Web Call Center Store Direct Mail eMail Catalog Click & Mortar Window Shopper eCommerce

22. Optimize Applications Application level & feature level

23. Market Insight Understand customers & market Optimize Applications Application level & feature level

24. Market Insight Understand customers & market Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile

25. Market Insight Understand customers & market Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile

26. Market Insight Understand customers & market Maximize value of application/site Maximize value of Products, Offering, Messaging Maximize value of Customers Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile

27. Web Analytics Maturity Model

28. Mesurer ! Qui travaille avec nos chiffres ?

30. Relationship Marketing Brand Marketing

31. Brand / Media Advertising ( VP of Advertising ) Internet Marketing ( VP of Internet Marketing or eCommerce ) Relationship Marketing ( VP of Database or Direct Marketing)

32. Direct Marketing Internet Marketing Publicité & Brand Marketing

33. Internet Marketing Publicité & Brand Marketing Direct Marketing

34. Mesurer ! Qui seront les professionnels de demain?

35. Online Web Analyst

36. Offline Marketing Specialist

37. The Creative Mind

38. Internet Marketing Evolution Internet Marketing Relationship Marketing Interaction data Marketing data Webdata 1 Site optimization 2 Marketing ROI 3 Action at individual level - On site behavioral targeting - Email 4 Cross channel marketing Customer Decision Engine On Site Behavioral Targeting Campaign Management Inbound interactions Outbound interactions Event Detection Web analytics

41. The missing link… Internet Marketing Relationship Marketing Web & Customer Analytics

42. Multichannel Marketing Metrics Akin Arikan Blog: www.MultiChannelMetrics.com