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Loyalty Publication Mobile Solution
1. Loyalty Publication Mobile Solution
Engaging Customers through Content Apps
As a marketer, you know retaining customers is far less costly than acquiring new
ones. Companies strive for customer loyalty, however, reports from the CMO Council
continue to show that loyalty programs remain a largely under-valued brand asset.
Until now.
The Loyalty Publication Mobile Solution puts the control in your hands. This solution
from App Studio gives you the ability to create a branded app and publish your
existing loyalty program content to the app stores of your choice, with the resources
and skills you already have.
Utilizing the design tools your team already uses, InDesign or QuarkXPress, with a
cloud-based portal for easy sharing (for in-house or external designers) and approvals,
your team can reuse existing content to produce measurable, omni-channel, integrated
marketing campaigns.
CREATE CUSTOMER LOYALTY WITH MOBILE PUBLISHING
ENHANCE BRAND EXPERIENCE. REDUCE MARKETING SPEND. GENERATE MEASURABLE RESULTS.
Today, more than ever, customers expect engagement on their terms. They are in control of the communication channels and
are demanding digital content. As a marketer, delivering measurable results is a
minimum requirement for all business decisions.
With traditional printed collateral, there is no way to know what content your cus-
tomers find valuable and what is simply discarded. This creates a disconnect. The
ability to deliver loyalty program content to your customers‘ smartphone and
tablets provides you the opportunity to measure and track what‘s successful so you
can best allocate your limited resources while delivering your customers the con-
tent they want and expect.
18.5%
On Web
81.5%*
In App
In the US, time spent on devices is split,
81.5% in apps versus only 18.5% on the
web.
Gaining five-star ratings, rave reviews,
industry awards and number one
spots in the app charts, our tablet
publications have been downloaded
by over 9 million people worldwide.
*Source: comScore. http://www.comscore.com/Insights/Press_Releases/
2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
2. TRADITIONAL MARKETING TODAY INTEGRATED DIGITAL STRATEGY
Customer Magazine Digital Magazine App
Individual PDF White Papers Interactive Thought Leadership App
Highly Branded Direct Mail Catalog Highly Branded Interactive Catalog App
Customer Education Booklets Education App with Multiple Issues
Customer Loyalty Program Guides Customer Loyalty App with Multiple Issues
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BENEFITS OF APP STUDIO
3. ANALYSIS AND REPORTING
App Studio integrates with a variety of analytics solutions, including Google
Analytics, so you can get information on page visits, time spent, search topics,
user navigation, and content shares to maximize your app‘s potential.
Track that feedback and store it in your CRM to ensure you deliver relevant
information to your customers every time.
CREATE AND IMPLEMENT QUICKLY
Digital editions are quick to create using QuarkXPress or InDesign. To create
a digital tablet edition typically only takes about 25-30% of the time it takes
to produce a print edition.
In-house and agency design teams can easily collaborate on projects utiliz-
ing the App Studio Publishing Portal. Review and approve the content
directly in the portal or on your device of choice using the App Studio Issue
Previewer app.
USE EXISTING WORKFLOWS AND SOFTWARE
App Studio works with software you already know — QuarkXPress and
InDesign — transforming content into HTML5, the next-generation Web
language, with pixel-perfect, rich interactivity. Using real text that‘s selectable,
searchable, and supports accessibility across multiple platforms, your content
displays perfectly across a broad range of devices, all packaged within an app.
PROVEN CAPABILITY
App Studio is used by publishers, corporates, non-profits and education
establishments worldwide including such notable names as The BBC, New
England Journal of Medicine, Time Inc., Vanderbilt University, Amnesty
International, Daimler and many more. Our tablet publications have been
downloaded by over nine million people worldwide, with many of our apps
gaining five-star ratings, rave reviews, industry awards and number one spots
in the app charts.
SHARE AND SOCIALIZE YOUR CONTENT
Socialize your content via Facebook, Twitter, LinkedIn, and YouTube.
Geolocation provides a map to give customers location information.
Share content via blog posts, web sites, email, and more!
WHY APP STUDIO