Video tips presented at the Mayo Clinic Center for Social Media Residency in NYC - June 18th 2013.

1. Video in Health Care Social Media
Reed Smith & Lee Aase

2. WHY?
(this is the audience participation part)
Video in Health Care Social Media | 18 June 2013 #MCCSM

3. http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs
Video in Health Care Social Media | 18 June 2013 #MCCSM

4. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
Video in Health Care Social Media | 18 June 2013 #MCCSM

5. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
Video in Health Care Social Media | 18 June 2013 #MCCSM

6. http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx
81% VS 61%
Parents use video-sharing sites more than non-parents
Video in Health Care Social Media | 18 June 2013 #MCCSM

7. 500 years of videos
are watched on every day
Video in Health Care Social Media | 18 June 2013 #MCCSM

8. Traffic from mobile devices tripled in 2011
3 hours of video is uploaded per minute toYouTube from
mobile devices
YouTube is available on 350 million devices
Video in Health Care Social Media | 18 June 2013 #MCCSM

9. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

10. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

11. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

12. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

13. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

14. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

15. Hold It
Direct It
Commission It
Video in Health Care Social Media | 18 June 2013 #MCCSM

16. WHAT ISTHE MOST
IMPORTANT CONSIDERATION
WHEN SHOOTING AVIDEO?
Video in Health Care Social Media | 18 June 2013 #MCCSM

17. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

18. DIY VS PRO
Video in Health Care Social Media | 18 June 2013 #MCCSM

19. WHENYOU NEED AVERY
QUICKTURNAROUND
1
Video in Health Care Social Media | 18 June 2013 #MCCSM

20. WHENTHEVIDEO HAS A
SHORT SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM

21. INTERNAL
COMMUNICATIONS
3
Video in Health Care Social Media | 18 June 2013 #MCCSM

22. WHENYOU HAVETIMETO
DEDICATETOTHE SHOOTING
AND EDITING
4
Video in Health Care Social Media | 18 June 2013 #MCCSM

23. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

24. WHENYOU HAVE A
REASONABLE AMOUNT OF
TIMETO PLAN/SHOOT/EDIT
1
Video in Health Care Social Media | 18 June 2013 #MCCSM

25. WHENYOURVIDEO HAS A
LONGER SHELF LIFE
2
Video in Health Care Social Media | 18 June 2013 #MCCSM

26. WHENYOU HAVE A
COMPLEX SHOOT
3
Video in Health Care Social Media | 18 June 2013 #MCCSM

27. BUDGET
4
Video in Health Care Social Media | 18 June 2013 #MCCSM

28. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

29. 1
Pre-production (planning) is key to success -
make sure that your GOALS are clearly defined and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM

30. 2
Schedule a sufficient amount of time to shoot and edit -
don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM

31. 3
Make sure that you monitor sound and distractions -
pick a quiet place to shoot and use an external microphone
Video in Health Care Social Media | 18 June 2013 #MCCSM

32. 4
Be sure that the subject is sufficiently lit -
either using available lighting or bringing in your own lights.
Video in Health Care Social Media | 18 June 2013 #MCCSM

33. 5
Make sure that you have enough batteries and media
(tapes or cards) to last through the entire shoot
Video in Health Care Social Media | 18 June 2013 #MCCSM

34. 6
Be sure that the format your camera is using is
compatible with your editing software
Video in Health Care Social Media | 18 June 2013 #MCCSM

35. Video in Health Care Social Media | 18 June 2013 #MCCSM
7
VS

36. VS
Video in Health Care Social Media | 18 June 2013 #MCCSM

37. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

38. 1
Treat this like hiring an employee
Video in Health Care Social Media | 18 June 2013 #MCCSM

39. 2
Pre-production (planning) is key to success -
make sure that your GOALS are clearly defined and agreed
upon by everyone
Video in Health Care Social Media | 18 June 2013 #MCCSM

40. 3
Schedule a sufficient amount of time to shoot and edit -
don't try to cram too much into one day.
Video in Health Care Social Media | 18 June 2013 #MCCSM

41. 4
Be sure that the timeline for the production is clearly
defined and that deliverables are clearly defined
Video in Health Care Social Media | 18 June 2013 #MCCSM

42. 5
Be open to suggestions and recommendations
from the production company
Video in Health Care Social Media | 18 June 2013 #MCCSM

43. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

44. WHEN IS GOOD ENOUGH,
GOOD ENOUGH?
Video in Health Care Social Media | 18 June 2013 #MCCSM

45. USE A CDN
Video in Health Care Social Media | 18 June 2013 #MCCSM

46. Maximizing your CDN -
Title, Description, Tags
Video in Health Care Social Media | 18 June 2013 #MCCSM

47. Increase value through reuse
Video in Health Care Social Media | 18 June 2013 #MCCSM

48. Set up analytics (available on the CDN)
to track views, comments, etc
Video in Health Care Social Media | 18 June 2013 #MCCSM

49. Shoot for the "biggest" display
Video in Health Care Social Media | 18 June 2013 #MCCSM

50. 10TIPS -VIDEO INTERVIEWING
• GetTheir Info
• MakeThem Comfortable
• No Rockin’ Out
• Keep the Answers in
Context
• ControlTheir Sightline
• Light Well
• Get Good Audio
• Turn Off All Phones
• Get It On-Site
• Shoot B-Roll at the Location
http://sparksight.com/who-we-are/video-blog/item/download/2
Video in Health Care Social Media | 18 June 2013 #MCCSM

51. VIDEO COMPOSITION
Video in Health Care Social Media | 18 June 2013 #MCCSM

52. Video in Health Care Social Media | 18 June 2013 #MCCSM

53. Video in Health Care Social Media | 18 June 2013 #MCCSM

54. WHENTO DIY
WHENTO HIRE A PRO
TIPS IFYOU DIY
TIPS IFYOU HIRE A PRO
ADVICE
TRENDS
Video in Health Care Social Media | 18 June 2013 #MCCSM

55. FAST DRAW
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM

56. ANIMATION
http://stdavids.com/CPR
Video in Health Care Social Media | 18 June 2013 #MCCSM

57. KINETICTYPE
http://vimeo.com/sparksight
Video in Health Care Social Media | 18 June 2013 #MCCSM

58. TIME LAPSE
http://YouTube.com/StDavidsHealthCare
Video in Health Care Social Media | 18 June 2013 #MCCSM

59. EXPLAINER
http://www.youtube.com/user/epipheo
Video in Health Care Social Media | 18 June 2013 #MCCSM

60. CROWDSOURCING
SearchYouTube: tedxaustin18
Video in Health Care Social Media | 18 June 2013 #MCCSM

61. Questions?
Video in Health Care Social Media | 18 June 2013 #MCCSM