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Clemson mini MBA for Healthcare Professionals
- 10. #CUminiMBA
• Average Time on Page - 6:30mins
• 1,123 Unique Visitors/Pageviews
• 94 additional “Likes” on Facebook
• #EMTop - 50 real time tweets, 88k impressions,
reaching 9600 followers
- 12. #CUminiMBA
#SoLongVampires
One Week --Tweets: 3,581 YouTube: 4.8m
- 35. #CUminiMBA
source: @chrisboyer
900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers
- 36. #CUminiMBA
source: @chrisboyer
2 Facebook ads | $479 monthly spend
- 38. #CUminiMBA
source: @chrisboyer
• Over three month period: 296 clicks/month
- 39. #CUminiMBA
source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
- 40. #CUminiMBA
source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate
- 41. #CUminiMBA
source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate
• Average $3,000 contribution margin
- 42. #CUminiMBA
source: @chrisboyer
• Over three month period: 296 clicks/month
• 30 seminar registrations
• 23% seminar registration/surgery conversion rate
• Average $3,000 contribution margin
• $20,700 profit originated from campaign
- 43. #CUminiMBA
source: @chrisboyer
ROI = (gain - cost)/cost
Gain: $20,700
Cost: $479 x 3 = $1,437
ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
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