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Clemson mini MBA for Healthcare Professionals

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Slides from a mini MBA class I co-taught with Bobby Rettew at Clemson at the Falls in September '12

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Clemson mini MBA for Healthcare Professionals

  1. 1. MINI MBA
  2. 2. #CUminiMBA
  3. 3. #CUminiMBAWELCOME TO THE MOTHERSHIP
  4. 4. #CUminiMBAMOTHERSHIP EXAMPLES
  5. 5. #CUminiMBA
  6. 6. #CUminiMBA
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  10. 10. #CUminiMBA• Average Time on Page - 6:30mins• 1,123 Unique Visitors/Pageviews• 94 additional “Likes” on Facebook• #EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
  11. 11. #CUminiMBA
  12. 12. #CUminiMBA #SoLongVampiresOne Week --Tweets: 3,581 YouTube: 4.8m
  13. 13. #CUminiMBAPOWER OF THE BLOG
  14. 14. #CUminiMBA
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  18. 18. #CUminiMBACASE STUDIES
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  29. 29. #CUminiMBA
  30. 30. #CUminiMBAGOALS
  31. 31. #CUminiMBA source: @chrisboyer
  32. 32. #CUminiMBA source: @chrisboyer
  33. 33. #CUminiMBA source: @chrisboyer
  34. 34. #CUminiMBA source: @chrisboyer
  35. 35. #CUminiMBA source: @chrisboyer900 “Find a Doctor” request | 650 “Baby and Me” eNews Subscribers
  36. 36. #CUminiMBA source: @chrisboyer2 Facebook ads | $479 monthly spend
  37. 37. #CUminiMBA source: @chrisboyer
  38. 38. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month
  39. 39. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations
  40. 40. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate
  41. 41. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin
  42. 42. #CUminiMBA source: @chrisboyer• Over three month period: 296 clicks/month• 30 seminar registrations• 23% seminar registration/surgery conversion rate• Average $3,000 contribution margin• $20,700 profit originated from campaign
  43. 43. #CUminiMBA source: @chrisboyer ROI = (gain - cost)/costGain: $20,700Cost: $479 x 3 = $1,437ROI = (20,700 - 1,437)/(1,437) = 13.4 or 1340%
  44. 44. #CUminiMBAREVIEWS
  45. 45. #CUminiMBA
  46. 46. #CUminiMBA
  47. 47. #CUminiMBA
  48. 48. #CUminiMBA
  49. 49. #CUminiMBATIME 2.0
  50. 50. #CUminiMBAKNOW YOUR AUDIENCE
  51. 51. #CUminiMBAsource: http://argylesocial.com/landing/social-timing-insights-infographic
  52. 52. #CUminiMBA
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  55. 55. #CUminiMBAURL SHORTENERS
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  57. 57. #CUminiMBAUPDATE MANAGEMENT
  58. 58. #CUminiMBAtweetdeck.com
  59. 59. #CUminiMBA
  60. 60. #CUminiMBA
  61. 61. #CUminiMBA
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  63. 63. #CUminiMBA
  64. 64. #CUminiMBA
  65. 65. #CUminiMBAMONITORING
  66. 66. #CUminiMBA
  67. 67. #CUminiMBA
  68. 68. #CUminiMBAIT’S ALL ABOUT TIMING
  69. 69. #CUminiMBA
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  74. 74. #CUminiMBAMOBILE
  75. 75. #CUminiMBA
  76. 76. #CUminiMBA
  77. 77. #CUminiMBA
  78. 78. #CUminiMBAPASSWORDS
  79. 79. #CUminiMBA

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