A workshop made at Trigger Creative by yours truely, Niclas “Deeped” Strandh and Jesper Wallerborg Almerud. good times. Read more about it here: http://henrietteweber.com/2013/07/04/trigger-creative-brand-your-band/#.UdUz_z5HC-E

1. #triggercreative
t: @henrietteweber
m:henriette@toothlesstiger.com
www: henrietteweber.com
t: @deeped
m:deeped@unitedpower.se
www: digitalpr.se
t: @entapir
m:jesper.wallerborg@confetti.se
www: confetti.se

2. POWER
SLIDE
BONANZA

3. we have to create
20 bad ideas
75 minutes!
bit.ly/bad-idea-form
#badideagood

4. Rockb(r)andism

7. lesson 1:Why should we
be a part of your crowd?

8. Personal
Present
Passionate
Cool
Authentic
Trustworthy
Remarkable
Involving
and with a purpose

9. BRAND is a PROMISE fulfilled

10. BRAND is a PROMISE fulfilledBRAND is a PROMISE fulfilled
SOCIAL
RELATIONSHIP
to be fulfilled

11. BRAND PURPOSE
PASSION & DRIVERS
REASON OF EXISTENCE
ETHICAL STANCE
SOCIAL INTENTION

12. BRAND PURPOSE
PASSION & DRIVERS
REASON OF EXISTENCE
ETHICAL STANCE
SOCIAL INTENTION
It’s rock’n’roll BABY

13. POWER
SLIDE
EXERCISE#1
bit.ly/bad-idea-form
#badideagood

14. lesson 2: the
drummer ain’t the
bassist - baby.

15. 8
zetabytes
in 2015

16. 8
zetabytes
in 2015

17. 8
zetabytes
in 2015

19. OWNED

20. OWNED
BOUGHT

21. OWNED
BOUGHT EARNED

22. OWNED
BOUGHTEARNED

23. EVERY CORP
A MEDIA Co.

24. EVERY Fan
A MEDIA

32. 90% of word of mouth happens offline.
which means that 10 % is happening
online and we can measure everything
online!
-what are you waiting for ?

34. ROCKBAND

35. POWER
SLIDE
EXERCISE#2

36. how are companies
responding to this ?

37. you don’t have to
be like Bono to
make a difference
as a brand/band

41. It’s communication, not marketing
Do it yourself
Keep costs down
Don’t be afraid
Improvise
It has to be simple and visual
Tell stories
Ensure the organisation is behind it
No mass distribution
Build on what you have done

42. It’s communication, not marketing
Do it yourself
Keep costs down
Don’t be afraid
Improvise
It has to be simple and visual
Tell stories
Ensure the organisation is behind it
No mass distribution
Build on what you have done

43. It’s communication, not marketing
Do it yourself
Keep costs down
Don’t be afraid
Improvise
It has to be simple and visual
Tell stories
Ensure the organisation is behind it
No mass distribution
Build on what you have done

44. It’s communication, not marketing
Do it yourself
Keep costs down
Don’t be afraid
Improvise
It has to be simple and visual
Tell stories
Ensure the organisation is behind it
No mass distribution
Build on what you have done

45. OK GO
$25
Y O NO?
-backyard
-camera who will film
- lots of practice(?)
-Handin out dvd's @ concerts

46. OK GO
$25
Y O NO?
-backyard
-camera who will film
- lots of practice(?)
-Handin out dvd's @ concerts

48. POWER
SLIDE
EXERCISE#3
bit.ly/bad-idea-form
#badideagood

49. show us who you
really are

55. Reinvent
your brand
”My drive in life is
from this horrible fear
of being mediocre.”

56. Storytelling and
Storyliving

60. 1 story, 50 updates,
8 blogposts
30 different ancles
3 pressreleases...

61. text/image/video/sound
travels differently...

62. absolute minimum:
text + image

65. POWER
SLIDE
EXERCISE#4
bit.ly/bad-idea-form
#badideagood

66. 3,2,1
camera
go!
1. give your phone to the
person next to you
(slide in your business card while you’re at it)
2. have them record you telling
the best story from your
business
4. take a picture of both of you
guys together
3. take the persons phone and
make her do the same
(remember to give the phone back in the end ok ?)

67. Involvement,
tribe-building
+ brand activists
(ambassadeurs):

68. Make them believe
in something
bigger than you

69. Speak in
manifestos

70. give more
and give
back

71. Personal
present
passionate
Something catchy
Cool
Authentic
Trustworthy
Remarkable
Involving

73. t: @henrietteweber
m:henriette@toothlesstiger.com
www: henrietteweber.com
Thank you!
t: @deeped
m:deeped@unitedpower.se
www: digitalpr.se
t: @entapir
m:jesper.wallerborg@confetti.se
www: confetti.se