1. Conference Call #:
(218) 895-4640
Pin:
605 1754
We will be starting shortly
2. What You’ll Learn
• Find your Differentiated Niche
• Core Message/Core Content
• Connect with your Tribe
• 4 Keys to Optimize your Video for Search
• Tips – What to Wear (Men & Women)
• Where to find FREE editing software
• #1 Pro Secret for Sales Conversion
6. What’s Possible For You
• 53 times more likely to reach the Google Page 1
• Videos viewed 356% more than textual posts
• YouTube = 2nd biggest search engine
• YouTube = #1 video distribution/sharing site
• Increased Click-throughs by 96% (Implix 2010 Email Marketing Trends Survey)
• Visitors 85% more likely to buy (Internet Retailer)
• 83% of your customers trust their Online Connections
7. 4 Keys to Optimize Your Video
For Search
1. Keywords in Title, Description and Tags
2. Hyperlink
8.
9. 4 Keys to Optimize Your Video
For Search
1. Keywords in Title, Description and Tags
2. Hyperlink
3. Geo-target
10.
11. 4 Keys to Optimize Your Video
For Search
1. Keywords in Title, Description and Tags
2. Hyperlink
3. Geo-target
4. Custom Playlist
12.
13.
14. 4 Must Haves for
Video/Social Media Engagement
1. YouTube Split Description
15.
16. 4 Must Haves for
Video/Social Media Engagement
1. YouTube Split Description
2. Video Comments/Responses
21. 4 Must Haves for
Video/Social Media Engagement
1. YouTube Split Description
2. Video Comments/Responses
3. Upload directly to social media sites
4. Tease Exclusive Content on social media
23. 4 Tips on What to Wear
for your Video Shoot
1. Avoid white, red, black, and tiny lines or patterns.
Mid-range, vibrant, solid colors are best.
2. Choose colors that complement your set/website.
3. Create a “V” with your neckline.
4. Dress as if you have an appointment with a
prospective client.
24. Women & Men Wardrobe Tips
1. Button Line
2. Cuff or No Cuffs
3. Beware of watches, necklaces, pins,
buttons, etc
4. Avoid red lipstick and glittery eye shadow
25. Where to find FREE VIDEO
editing software
Mac: iMovie (pre-installed=FREE)
Windows: Windows Movie Maker
(pre-installed=FREE)
YouTube – Online Editing Tools
27. Where to find PAID editing software
Camtasia (Video) – Mac or PC
ScreenFlow (Video) – Mac Only
Sound Forge (Audio) – PC Only
28. How to Get Great Audio
Camera with external mic jack
29. How to Get Great Audio
Beachtek DX-A2T "Tough" Dual XLR
Compact Audio Adapter for all Camcorders
30. How to Get Great Audio
Camera with external mic jack
Invest in a high quality microphone
31. How to Get Great Audio
Camera with external mic jack
Invest in a high quality microphone
Quiet environment
Microphone close to mouth
Practice, Practice, Practice!