7. Conversions
Sales, offer downloads, etc.
Engagement
Participating and/or listening to conversations
Traffic
Driving traffic to your site, i.e. landing page, hub page AND your office
Branding
Building awareness around your brand/product
12. Strategy #1
Engaging CEOs in social media
1. Twitter can enable CEOs to connect
with their market “on the ground”.
2. CEOs don’t have time to blog, but they
do have time for a text…Twitter
combines both worlds.
3. CEOs can easily use Twitter anywhere
in the world as a quick marketing and
PR tool.
13. Strategy #2:
Keep in touch with bloggers/media
1. Staying to connected to those that are
connected and have a voice is crucial.
2. Twitter is one of the best ways to connect
with influential people in the media, rather
than trying to call or email them.
14. Strategy #3:
Monitor your company/brand on Twitter.
Check out:
MARKETING GRADER
on Twitter
www.marketing.grader.com
16. Strategy #4:
Announce specials, deals or sales
1. Retailer? Use Twitter to announce
deals instantly to a large audience.
2. Position your Twitter presence as an
on-demand “Value Resource”.
** Follow Dell Computers on Twitter.
They have done this type of
marketing with a lot of success.**
17. Strategy #5:
Live updates on events or conferences
1. If you participate in large trade shows or
run your own corporate events, you can
use Twitter to announce:
• Last Minute Changes
• Cool Events that are happening
• Audience Participation
• Great Last Minute Marketing Tool
18. Strategy #6:
Promote blog
articles, webinars, interesting news and
more.
1. Easy to post a link to anything.
2. Post links that are relevant to your industry
and bring value to your brand offerings.
3. Link to articles on other sites that are
relevant to your business. (Even better if
you are the author of those articles)
19. BONUS STRATEGY:
Audit Your Content (frequently)
THINK OF YOUR CONTENT AS A
LIVING THING THAT NEEDS
LONG-TERM CARE RATHER
THAN SOMETHING IN A MUSEUM
THAT COLLECTS DUST.
20. BONUS STRATEGY:
Audit Your Content (frequently)
1. Check Your Links!
2. Still Pointing to Relevant Pages?
3. Is My Content
Redundant, Outdated, or Trivial?
4. If This Tweet was read
TODAY, would it come off as you
intended?
27. Dan Fowler
New Media Marketing Specialist
danfowler@redriverpro.com
866-595-1889
FOLLOW ME ON:
www.twitter.com/redriverpro
www.facebook.com/redriverpro
www.linkedin.com/in/danfowler
SocialMediaSuperiority.com
