Marketing Campaign Execution for Events

•Als PPTX, PDF herunterladen•

1 gefällt mir•1,070 views

Jon Burgess - RedFusion Media

Email

• Email is cost effective
• Nonprofits should use email to nurture
http://e-benchmarksstudy.com
© 2014 RedFusion Media - Jon Burgess

Leads – Email Contacts
Contacts/Leads To Website
80
70
60
50
40
30
20
10

1
5
9
13
17
21
25
29
33
37
41
45
49
53
57
61
65
69
73
77
81
85
89
93
97
101
105
109
113
117
121
125
129
133
137
141
145
149
153
157

0
-10

© 2014 RedFusion Media - Jon Burgess

Social Timeline

© 2014 RedFusion Media - Jon Burgess

@jonburgess

Social Tools

© 2014 RedFusion Media - Jon Burgess

www.hootsuite.com

Process

© 2014 RedFusion Media - Jon Burgess

1. Marketing Positioning

© 2014 RedFusion Media - Jon Burgess

2. Event Execution

© 2014 RedFusion Media - Jon Burgess

3. Event Focus
• Why
• How
• What
• Who
• When
• Where
• Timeline
© 2014 RedFusion Media - Jon Burgess

4. Who (Target Audience)

Personas
© 2014 RedFusion Media - Jon Burgess

5. Channels
• Channels
– Email
– Website
– Social media
– Sponsors
– Partners
– Stakeholders
– Video - Audio
– Advertising
© 2014 RedFusion Media - Jon Burgess

6. Assets
• Creative
– Images / Graphics
– Video / Audio
– Testimonials
– Fliers / Brochures
– Photos (real people)
– Social Media

© 2014 RedFusion Media - Jon Burgess

7. Evangelists & Affiliates
Evangelist Phase
• 6 months out get
people EXCITED!
• EMPOWER people
• Make the work
EFFORTLESS
http://www.socialmediaexaminer.co
m/smmworld/smmw-promo/

© 2014 RedFusion Media - Jon Burgess

8. Execute

Gantt Chart & Event Software http://www.smartsheet.com/

9. Analyze

© 2014 RedFusion Media - Jon Burgess

10. Repeat

© 2014 RedFusion Media - Jon Burgess

THANK YOU
Jon Burgess, M.B.A.
Senior Digital Consultant

RedFusion Media, Inc.
909-798-7092
Twitter: @jonburgess
Linked In: @jonburgess
www.redfusionmedia.com
© 2014 RedFusion Media - Jon Burgess

@jonburgess

Weitere ähnliche Inhalte

Ähnlich wie Marketing Campaign Execution for Events

Rfha 2014 media strategy jan ed

RotaryClubMorningside

1. How to make your online marketing work for your busines: SEO

Invest Northern Ireland

My slides from the final session of Day 2 at SES London 2014. Your PPC Masterplan: Putting It All Together. It covers off looking for some of the gaps in existing activity and finding ways to make your PPC work smarter, particularly if you're on a small budget. Finally, it gives you ideas on ways to find activity that is likely to be incremental and takes you on the journey that we've been on, in trying to do our own analysis to determine whether or not our PPC activity was incremental.

Your PPC Masterplan - SES London 2014

Arianne Donoghue

GKYM Presentation

Nayeon Kim

Bovee bct12 ppt_ch07

Samina Haider

Data Driven Communications

Zuni

TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...

TBEX

Video Marketing through YouTube

Andrew Poulton

Lisa Franklin CV JMay 2015

Lisa Franklin

Enjoy Discovering Wine had an active website including weekly blogs; facebook page; and regular mailings to subscribers, but not so active with Twitter and LinkedIn. We knew we needed a more targeted campaign and to work harder at driving traffic to our website, but in turn to improve our website’s look to keep viewers interested and reduce bounces. The main areas of improvement were around facebook and enhancing the look of our website; we increased our knowledge of and, therefore, influence with facebook, and are aware this is a good platform for PR, and have done a lot of work on our website and learnt which direction we need to take it further to give us more brand presence and returning customers.

Enjoy Discovering Wine

The Digital Hub - Bournemouth University

Rotary International is pleased to present this five-part webinar series to support the Rotary family in producing sustainable service projects. The series will highlight different strategies, best practices, and Rotary resources available to help clubs and districts undertake successful, sustainable service initiatives, using real-life examples from Rotarians. In this webinar (part 5 in the series) : • Learn about the importance of comparing project outcomes to original goals, and how to capitalize on lessons learned • Understand how to evaluate your project and maximize its sustainability • Learn about available Rotary resources to help you share your service project story with the world

Lifecycle of a Service Project (Part 5): Evaluation and Promotion

Rotary International

Social Media Success Summit October 2013 slideshare

Zuni

Lisa franklin cv april 2017

Lisa Franklin

Online marketing ellendale 2014

Glenn Muske

Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations. At the start of the project we were content with our web site. Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars. We now feel in a more informed position to make decisions relating to the progression of our social media.

Jurassic Jaunts

The Digital Hub - Bournemouth University

Curtis Haentzler Resume

Curtis Haentzler

Technology Trends & Opportunities in the Family History Industry by Barbara L...

Roots Innovator

20 Tactics to Increase and Engage Web Traffic - BBCON 2013 - Mike Snusz & Sop...

mikesnusz

Moen's social media journey driving fan engagement, presented by Ginny Persons

SocialMedia.org

Effective digital marketing strategies 050314

WMG, University of Warwick

Ähnlich wie Marketing Campaign Execution for Events (20)

Rfha 2014 media strategy jan ed

1. How to make your online marketing work for your busines: SEO

Your PPC Masterplan - SES London 2014

GKYM Presentation

Bovee bct12 ppt_ch07

Data Driven Communications

TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...

Video Marketing through YouTube

Lisa Franklin CV JMay 2015

Enjoy Discovering Wine

Lifecycle of a Service Project (Part 5): Evaluation and Promotion

Social Media Success Summit October 2013 slideshare

Lisa franklin cv april 2017

Online marketing ellendale 2014

Jurassic Jaunts

Curtis Haentzler Resume

Technology Trends & Opportunities in the Family History Industry by Barbara L...

20 Tactics to Increase and Engage Web Traffic - BBCON 2013 - Mike Snusz & Sop...

Moen's social media journey driving fan engagement, presented by Ginny Persons

Effective digital marketing strategies 050314

Mehr von Jon Burgess - RedFusion Media

Marketing on a Shoestring Budget - Riverside Chamber - Jon Burgess

Jon Burgess - RedFusion Media

The Branding Lab - The Un-Branded Presentation of what a Strategic Marketer T...

Jon Burgess - RedFusion Media

Branding, Positioning & Understanding Current Marketing Issues - CSUSB

Jon Burgess - RedFusion Media

What’s Trending in Social Media

Jon Burgess - RedFusion Media

Millennial's in Manufacturing Presentation

Jon Burgess - RedFusion Media

Community Engagement - How the Public Relations Game Has Changed

Jon Burgess - RedFusion Media

Marketing: Email Best Practices for Nonprofits - 101 - Jon Burgess

Jon Burgess - RedFusion Media

Social Media Landscape - Riverside Chamber

Jon Burgess - RedFusion Media

Why do some small businesses succeed wildly while

Jon Burgess - RedFusion Media

Integrated Marketing - Small Business @ Riverside Chamber

Jon Burgess - RedFusion Media

Integrated Marketing

Jon Burgess - RedFusion Media

Mehr von Jon Burgess - RedFusion Media (11)

Marketing on a Shoestring Budget - Riverside Chamber - Jon Burgess

The Branding Lab - The Un-Branded Presentation of what a Strategic Marketer T...

Branding, Positioning & Understanding Current Marketing Issues - CSUSB

What’s Trending in Social Media

Millennial's in Manufacturing Presentation

Community Engagement - How the Public Relations Game Has Changed

Marketing: Email Best Practices for Nonprofits - 101 - Jon Burgess

Social Media Landscape - Riverside Chamber

Why do some small businesses succeed wildly while

Integrated Marketing - Small Business @ Riverside Chamber

Integrated Marketing