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Wednesdays With Redchip
WELCOMETO
Employee Share
Schemes
TRUNGVU
TrungV@redchip.com.au
Why ESS?
• Key employees
• Motivation
• Act like an owner
Is it that simple?
Legal stuff
• Scheme rules
• Shares v options v trust
interest
• Taxation considerations
• Revenue versus capital
• Immediate versus deferred
Is it that simple?
Slide 4
Challenges
• Implemented an ESS
• Queries but not
implemented
Two key questions asked by
employees:
• How much Cash will it cost
me?
• Upfront – will they back
themselves?
• Can be $nil
• Tax
• Payable when cash available
• What’s in it for me?
• Reward for effort
Slide 6
What’s in it for both parties?
• Salary = employee ‘C’ pass mark grade
• Standard assignment
• Tangible reward for effort – guaranteed
• ESS = employee ‘A’ or ‘B’ grade
• Stretch assignment
• ‘Sweat Equity’
• Intangible reward for effort – no guarantee
Slide 7
Shares v options
• We see lots of options
• Big issue: What must I do
to convert options to
shares?
• Referred to as “vesting”
Slide 8
Time v performance v both?
Time
• Pros:
• Easy
• Concrete
• Reward for time served
• Cons:
• No need to do extra
Time v performance v both?
Performance
• Pros:
• Stretch
• Value add to company
• Cons:
• Can be useless
• Worse, demotivator!
Time v performance v both?
Considerations:
• Achievable/realistic
• Controllable
• Measurable
Example
• $0 revenue
• 1 year in the making
• Founder + 2 employees
• Looking to cap raise
• Cost to create:
• $150K excluding ‘sweat equity’
• $260K including ‘sweat equity’
• Value?
Slide 12
Example
• ESS value - $minimal NTA
• Blue Sky value - $500K
• Target $100K initial pa profit + 5yrs maintainable earnings
Slide 13
Example
Slide 14
Year ESS Issue
ESS
Cumulative
Initial Value
$500K
Stretch
Value
$750K
Stretch
Value
$1M
0 2.5% 2.5% $12.5K -
1 2.5% 5.0% $25.0K -
2 0 - 2.5% 5.0 - 7.5% $25.0K $56.25K -
3 0 - 2.5% 5.0 - 10% $25.0K $56.25K $100K
ESS concessions for start-ups
Tax basic requirements:
• Company
• Less than $50M aggregated turnover
• Less than 10 years of incorporation
• Unlisted group
• Not share trading or investment business
company
• AU resident employer
Slide 15
ESS concessions for start-ups
Tax additional requirements:
• Ordinary shares
• Maximum 10% shareholding & voting power
• Minimum holding period: lesser of three years
or employment cessation
• Shares: maximum 15% discount
• Options: exercise price at current market value
Slide 16
Valuation methodology
ESS 2015/1:Valuing unlisted shares
• No change of control within 6 months
Method 1: Net tangible asset value
• 10/12 rule – Max cap raise of $10M in 12 months
• Max 7 years of incorporation or SBE
• Financial reports per accounting standards
Slide 17
Method 2 – Knowledgeable person
• CFO or valuer
• Key considerations:
• Value of tangible and intangible assets
• PV of future cash flow
• Comparison against similar businesses
• Uplifts and discounts for control premiums, lack of
marketability and key person
• Board approved
Slide 18
Valuation methodology
Capital Raising & ESS
ZACHARY PAGLIANO
ZacharyP@redchip.com.au
Seed stage financing cycles
Seed/angel
• Idea or MVP
• Identification of demand
• The three Fs (friends, fools and family)
• Sometimes Angels
• Highest risk (lowest value)
• Company typically not generating any money
Seed stage financing cycles
Series A
• MVP or early launch
• Typically Angels
• SometimesVC’s depending on track record of
business (first formal round of funding)
• High risk (lower value)
• Company generating no money or very little
money
Seed stage financing cycles
Series B
• Company has some history
• Typically VCs or private equity (institutional
investors bring higher expectations)
• Lower risk (higher value)
Seed stage financing cycles
Series C
• Company ready to go for rapid growth – proven
success in the market
• Considering acquisitions
• Strategic plans to take market share (advertising)
• Scaling up by developing new products / services
Seed stage financing cycles
Series D
• Funding a special situation (merger or acquisition) and
preparation for IPO
IPO
As a fast growth company you should continually be on the
lookout for additional funding. It is critical for growth and is
much harder to come by when you most need it (are
desperate).
– SteveVamos, CEO, Xero
Before things start
• Ensure the business:
• Has a strong foundation and passes any inspection with flying
colours
• Is set up to handle fast growth, as you might not get a chance to
circle back
• Consider:
• Organisation structure
• IP ownership
• Realistic IP strategy
• Mitigating third party commercial risks
• Mitigating governance risks
• Mitigating personnel risks
• Tax
Slide 25
Where do we begin?
• Always good to start with the numbers
• What is the value of the company?
• Consider market size, market potential, industry risk
(barriers to entry, volatility and competitors), track record
(backed by data), uniqueness/edginess of the business
• What do you need the capital for?
• Prepare a detailed budget that is incorporated into business
plan
• The company can then determine details of the
round and prepare a Capitalisation Table
Slide 26
ESS timing and capital raising
• No requirement for implementation prior to
raising
• A clear and defined framework will improve
attractiveness to an investors in Series A round
and beyond
• Impact of the ESS needs to be set out in the
CapitalisationTable and considered in theTerm
Sheet
Slide 27
Capitalisation Table
Slide 28
Term Sheet
• High level summary of proposed transaction
• Typically not legally binding, except with respect to
confidentiality (and exclusivity where applicable)
• Unique features ourTerm Sheet:
• Structure illustration of the group / organisation
• Key protection provisions in the Shareholders Agreement
(including decision making requirements)
• Investor detail sheet
• CapitalisationTable
Slide 29
Innovation packages
Build Shape your business for growth and protection
Engage Ensure everyone’s on the same page when hiring
Connect Be protected when you take your business online
Protect Make sure your most valuable assets are all yours
Fund Put your best foot forward when approaching investors
ELEVATE
All the documents and advice needed to take your
business to new heights
Getting business right from the start
Questions?
Slide 31
Wednesdays With Redchip
THANKS FOR ATTENDING

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Employee Share Schemes & Capital Raising | Wednesdays with Redchip August

  • 3. Why ESS? • Key employees • Motivation • Act like an owner Is it that simple?
  • 4. Legal stuff • Scheme rules • Shares v options v trust interest • Taxation considerations • Revenue versus capital • Immediate versus deferred Is it that simple? Slide 4
  • 5. Challenges • Implemented an ESS • Queries but not implemented
  • 6. Two key questions asked by employees: • How much Cash will it cost me? • Upfront – will they back themselves? • Can be $nil • Tax • Payable when cash available • What’s in it for me? • Reward for effort Slide 6
  • 7. What’s in it for both parties? • Salary = employee ‘C’ pass mark grade • Standard assignment • Tangible reward for effort – guaranteed • ESS = employee ‘A’ or ‘B’ grade • Stretch assignment • ‘Sweat Equity’ • Intangible reward for effort – no guarantee Slide 7
  • 8. Shares v options • We see lots of options • Big issue: What must I do to convert options to shares? • Referred to as “vesting” Slide 8
  • 9. Time v performance v both? Time • Pros: • Easy • Concrete • Reward for time served • Cons: • No need to do extra
  • 10. Time v performance v both? Performance • Pros: • Stretch • Value add to company • Cons: • Can be useless • Worse, demotivator!
  • 11. Time v performance v both? Considerations: • Achievable/realistic • Controllable • Measurable
  • 12. Example • $0 revenue • 1 year in the making • Founder + 2 employees • Looking to cap raise • Cost to create: • $150K excluding ‘sweat equity’ • $260K including ‘sweat equity’ • Value? Slide 12
  • 13. Example • ESS value - $minimal NTA • Blue Sky value - $500K • Target $100K initial pa profit + 5yrs maintainable earnings Slide 13
  • 14. Example Slide 14 Year ESS Issue ESS Cumulative Initial Value $500K Stretch Value $750K Stretch Value $1M 0 2.5% 2.5% $12.5K - 1 2.5% 5.0% $25.0K - 2 0 - 2.5% 5.0 - 7.5% $25.0K $56.25K - 3 0 - 2.5% 5.0 - 10% $25.0K $56.25K $100K
  • 15. ESS concessions for start-ups Tax basic requirements: • Company • Less than $50M aggregated turnover • Less than 10 years of incorporation • Unlisted group • Not share trading or investment business company • AU resident employer Slide 15
  • 16. ESS concessions for start-ups Tax additional requirements: • Ordinary shares • Maximum 10% shareholding & voting power • Minimum holding period: lesser of three years or employment cessation • Shares: maximum 15% discount • Options: exercise price at current market value Slide 16
  • 17. Valuation methodology ESS 2015/1:Valuing unlisted shares • No change of control within 6 months Method 1: Net tangible asset value • 10/12 rule – Max cap raise of $10M in 12 months • Max 7 years of incorporation or SBE • Financial reports per accounting standards Slide 17
  • 18. Method 2 – Knowledgeable person • CFO or valuer • Key considerations: • Value of tangible and intangible assets • PV of future cash flow • Comparison against similar businesses • Uplifts and discounts for control premiums, lack of marketability and key person • Board approved Slide 18 Valuation methodology
  • 19. Capital Raising & ESS ZACHARY PAGLIANO ZacharyP@redchip.com.au
  • 20. Seed stage financing cycles Seed/angel • Idea or MVP • Identification of demand • The three Fs (friends, fools and family) • Sometimes Angels • Highest risk (lowest value) • Company typically not generating any money
  • 21. Seed stage financing cycles Series A • MVP or early launch • Typically Angels • SometimesVC’s depending on track record of business (first formal round of funding) • High risk (lower value) • Company generating no money or very little money
  • 22. Seed stage financing cycles Series B • Company has some history • Typically VCs or private equity (institutional investors bring higher expectations) • Lower risk (higher value)
  • 23. Seed stage financing cycles Series C • Company ready to go for rapid growth – proven success in the market • Considering acquisitions • Strategic plans to take market share (advertising) • Scaling up by developing new products / services
  • 24. Seed stage financing cycles Series D • Funding a special situation (merger or acquisition) and preparation for IPO IPO As a fast growth company you should continually be on the lookout for additional funding. It is critical for growth and is much harder to come by when you most need it (are desperate). – SteveVamos, CEO, Xero
  • 25. Before things start • Ensure the business: • Has a strong foundation and passes any inspection with flying colours • Is set up to handle fast growth, as you might not get a chance to circle back • Consider: • Organisation structure • IP ownership • Realistic IP strategy • Mitigating third party commercial risks • Mitigating governance risks • Mitigating personnel risks • Tax Slide 25
  • 26. Where do we begin? • Always good to start with the numbers • What is the value of the company? • Consider market size, market potential, industry risk (barriers to entry, volatility and competitors), track record (backed by data), uniqueness/edginess of the business • What do you need the capital for? • Prepare a detailed budget that is incorporated into business plan • The company can then determine details of the round and prepare a Capitalisation Table Slide 26
  • 27. ESS timing and capital raising • No requirement for implementation prior to raising • A clear and defined framework will improve attractiveness to an investors in Series A round and beyond • Impact of the ESS needs to be set out in the CapitalisationTable and considered in theTerm Sheet Slide 27
  • 29. Term Sheet • High level summary of proposed transaction • Typically not legally binding, except with respect to confidentiality (and exclusivity where applicable) • Unique features ourTerm Sheet: • Structure illustration of the group / organisation • Key protection provisions in the Shareholders Agreement (including decision making requirements) • Investor detail sheet • CapitalisationTable Slide 29
  • 30. Innovation packages Build Shape your business for growth and protection Engage Ensure everyone’s on the same page when hiring Connect Be protected when you take your business online Protect Make sure your most valuable assets are all yours Fund Put your best foot forward when approaching investors ELEVATE All the documents and advice needed to take your business to new heights Getting business right from the start