Mobile app industry is growing very fast. Check out the top trends in mobile app development

1. Emerging Trends in Mobile App Development

2. The mobile industry has metamorphosed from the first DynaTAC prototype model to
wearable devices and has become part of Internet of Things (IoT) through the last four
decades. It is now an integral part of our lives, on account of its usability and
affordability. With the mobile app industry evolving at such a fast pace, it is an absolute
requirement for a mobile app development company to keep track of the
emerging trends in the industry.
User experience comes first: With large-scale competition and increasing number of
smartphone users, it becomes imperative that a mobile app should be embedded with
features that promote better user experience for its success. Leading mobile app
development companies are continuously striving to provide our customers with
unequalled user experience from all our apps.
App security: Implementing app security has called for more focus these days. A lot of
sensitive information is handled during each transaction. Hackers continuously try to
exploit this data. An app that promises high-end security is always a boon to your
business goals.
Cloud driven development: The benefits of using the cloud technology in your mobile
app development is that the apps can be accessed on multiple mobile devices with same
features and functions from anywhere.
Wearable devices: There is no doubt that wearable technology promises to be the future
in electronic fashion wears and tech wears and it is certain to hit the billion dollar
industry in a big way. Wearable devices are supposed to be taken up by leading
enterprises to improve their productivity and efficiency in 2016.
Internet of Things (IoT): Multiple devices are being used by all of us these days. There
is a lot of scope in developing mobile applications that can control various electronic
devices that we use in our everyday lives. IoT has already influenced healthcare,
marketing and business industries. There are a lot of smart home appliances available in
the market already.

3. In- App advertising and purchasing: The paid app download model of monetization is
making way to a more practicable solution, i.e. in-app advertising. In-app advertising
and purchasing are today’s feasible source for making revenue.
App analytics: Tracing your app’s performance is really crucial in all sectors, because
the data is a major deciding factor for streamlining your apps. This data represents
customer engagement and success of your app.
Location based apps: It’s happy times for businesses based on location apps, because
they are growing fast. There are more and more apps being developed for businesses
such as restaurants, real estate, home décors, sales of used products etc.
Location based Wi-Fi services: As data plans are becoming costlier, the prime focus
for networking locally is now on Wi-Fi services. Apple has already lead the way by
introducing their customers to Beacon technology. Android will follow Apple in the
coming years. The advantage is that the businesses could know where there customers
are concentrated and provide them with more specific content.
Mobile gaming: Beginning from 2014, the mobile game industry has been gradually
shifting from developing single player games to multiplayer games. Another trend
developing within mobile gaming is social media integration and cloud driven games.
Enterprise apps are growing: It is predicted that all major enterprises will be
developing own apps in 2016, to boost their efficiency and performance. The demands
for enterprise apps are currently huge.
Emergence of hybrid apps: Hybrid apps have successfully completed the experimental
phase and are now widely being adopted. It combines both the elements of native and
web apps. There will be contents that are accessible only locally as well as that are
shared online.

4. M-commerce and Mobile payments: M-commerce and mobile payments are taken up
by many users as this has given them the advantage of shopping at their convenience.
Consumers can browse, purchase and pay for their goods, all from their mobile without
the need of a credit/debit card.
A mobile app development company should be keen in incorporating these trends
in their development process, in order to be successful.
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