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1. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Handmade Craft in 21st Century

2. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
Hypothesis
This hypothesis presents the concept that the crafts tradition, as it
pertains to customization, self-reliance and the bias of manually formed
outcomes, can inform contemporary communication design.
This is in contrast to the overwhelming dominance of digital tools,
where production is in very large editions, and with virtually no manual
influence in current professional design practices.
Such a hypothesis encourages both consumer and crafter to update
their habits, giving the crafters a distinctive voice through active
information channels, and better providing their products to consumers.

3. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
History of Art and Craft

4. Horizon Projects WorkshopThesis Presentation (A-Young Lee) Professor Klinkowstein
18th Century : Art and Craft Movement
William Morris William Morris’s Snakes head
William Morris rejected this opulence in favor of simplicity, good craftsmanship, and good design.

5. Horizon Projects Workshop Professor KlinkowsteinThesis Presentation (A-Young Lee)
19th Century : Art Nouveau and Modern Movement
Jules Chéret’s La Loïe Fuller Jugend

6. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
20th Century

7. Horizon Projects Workshop
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
Contrasting crafts with design

8. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
The craft movement has influenced and shaped modern contemporary
design with its simple, uncluttered, and often soft-appearing looks,
sometimes borrowed from other styles and other times strongly standing in
abstract to established guidelines of current design. They are often crafted
by individual or smaller groups of artists, rather than larger, assembly line-
style production. The designs within the last fifteen years have moved
towards a more graphically oriented style that stands out strongly against
the crafted designs of earlier periods, while remaining tied to it in a slowly
changing style of design that stretches back over the last century. Rather
than being solely about the function of the design, modern contemporary
design is often crafted in a way that produces a reaction unique to each
individual based on the imagination or experiences of the viewer/consumer.

9. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
What do crafts offer to contemporary design?

10. Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Style Frame Video
Professor KlinkowsteinThesis Presentation (A-Young Lee)
Quote Theme Colors / Textures Soundtrack Stop Motion Product / Tagline Animatic Video
Andy Cooperman, Seattle Joana Vasconcelos, Lisbon

11. Professor KlinkowsteinThesis Presentation (A-Young Lee)
Every sort of design is crafted, in one way or another, but the definition of what
makes a craft isn’t as important as how it serves to define the design world that
it is made in. It contributes a style that is almost always borrowed from multiple
other sources while at the same time standing out as an individual piece of
contemporary craft. Rather than another piece of industrial invention, the craft
is often purposefully designed in a way that is unique or standing in contrast to
the functionality of its traditional equivalents.
What craft offers, in the more commonly used meaning of the word, to
contemporary design is hand-made objects free of commercial production and
an individual sense of the artist’s unique style and touch, rather than something
that would more commonly be seen as bland or homogenous. It is more often
non-function or partially-functional, rather than functional and concise, and
is created to look complicated, difficult, or even aggressive. This is in contrast to
the safe and stable look of store-bought designs. It is personality and unique
spirit in a world of commercialization and mass-produced sameness.

12. Professor KlinkowsteinThesis Presentation (A-Young Lee)
Thesis Project Idea
- Social network for handmade crafter and consumer
- Smart phone apps for easy access to open channel in DIY community