n addition to his job as head of employer brand at software giant CA technologies, Craig Fisher also consults with other major organizations such as GM, HSBC, Microsoft, and many more. He will show you best practices from around the world to build and document an amazing candidate experience to help gain rabid fans of your company's employer brand, culture, and people. He'll show you how you can quickly humanize your company's employer brand, by sharing your culture through your people and shrink time to fill and cost per hire. This isn't just mile high level information. This is real strategy, tools, and hacks that you can implement today.
Build, or Rebuild, Your Talent Acquisition Function for Success
Build & Track an Amazing End to End Candidate Experience
1. RECRUIT DC 2017
Craig Fisher
Head of Employer Brand, CA
Technologies
Head of Global Marketing, Allegis Global
Solutions
@fishdogs
How to build an amazing end-to-end candidate experience
Part 1
9. Connecting with potential candidates
in their online communities
Campaigns
• Bring What You Bring
• Day in the #LifeAtCA
• Veterans at CA
• Pet Benefits
• Geek Pride Day
• Employee Appreciation Week
• Black History in Tech
10. Enriching internal employer branding
Campaigns
• Backpack cards
• Baby Bundle cards
• Pet Bundle cards
• Exit Interview cards
• DNA Interview Guide
• BWYB Posters
WELCOME, BABY!
We’vegot you covered.
Sharing picson social?
Tag #LifeAtCA!
Baby Bundle Postcard - Americas.indd 1 8/23/16 12:05 PM
WELCOME!
Sharing fun
work pics
on social?
Tag
#LifeAtCA
We’resogladyou’rehere!
Enjoyyour newworkgear.
facebook.com/
catechnologiescareers
@CA_Careers
@LifeAtCA
linkedin.com/
company/ca-technologies
BackpackPostcard-Americas.indd17/29/162:29PM
Version 1
TA-GUI-GLOB-107
DNAFIT
InterviewGuide
Howwedobusinesseveryday.
HELLO, NEWFRIEND
Welcometo thefamily!
Sharing picson social?
Tag #LifeAtCA
PetBundlePostcard.indd17/22/1612:12AM
13. Template 4, Managers / Boomerangs
Hello!
Best wishes on the next phase of your career. I appreciate your service to this
team and to CA Technologies and know great things are in store for you. When you
get settled into your next adventure, grab a cup of coffee on me and give me a call to
catch up.
Sincerely, Your Manager
(Include Starbucks Gift Card)
Employee
Exit
16. Creating a more robust candidate experience
Landing Pages
• Launched and promoted 6 major landing pages
• These 6 pages alone resulted in over 20,000 job
searches
• Otto Berkes gave praise to the Accelerator page –
“This is great! I think it puts us into a very different
(and good) light that will help attract the talent we
need.”
231345
7374
740
317
927
Landing Pages Unique Page Views
Accelerator
Vancouver
Rally is now CA
Digital Sales
Product Managers
Candidate Toolkit
17. 0
100000
200000
300000
400000
500000
600000
Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec
Impressions
0
100000
200000
300000
400000
500000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Reach
0
5000
10000
15000
20000
25000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Engagement
0
5000
10000
15000
20000
25000
30000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Likes
Actual
Goal
18. 0
1000
2000
3000
4000
5000
Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec
Engagement
0
50000
100000
150000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Impressions
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Followers
Actual
Goal
19. 0
500
1000
1500
Jan Feb Mar Ap May Jun Jul Aug Sep Oct Nov Dec
Engagement
0
1000
2000
3000
4000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Followers
Actual
Goal
20. 0
10000
20000
30000
40000
50000
60000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Facebook/Twitter Audience Growth
CA Technologies
Microsoft
Salesforce
Intel
Oracle
Cisco
SAP
*Audience sizes adjusted to correct for employment volume variations.
CiscoCareers
launchesSnapchat
132%
104%
107%
130%
99%
175%
139%
21. October 2016
Impact
• 317 quizzes taken
• 105 per day average
• 18 per hour average
• 6 per booth attendant, per hour
average
• “Greengineer” result = 48%
• This is the automatic result for anyone
entering that they are a current student
or recent grad
Accelerator Agent
Agile Ace
API Allstar
App Artist
Application
Performance Guru
Mainframe Maven
Security Sensei
The Greenginer
Incomplete
33. 33
How
comfortable are
job candidates
with AI?
How comfortable are you with interacting with artificial
intelligence apps to answer initial interview questions?
Extremely comfortable 47 21.17%
Fairly comfortable 81 36.49%
Uneasy 52 23.42%
Extremely uneasy 42 18.92%
How comfortable are you with interacting with artificial
intelligence apps to do a skills assessment?
Extremely comfortable 56 25.23%
Fairly comfortable 79 35.59%
Uneasy 42 18.92%
Extremely uneasy 45 20.27%
How comfortable are you with interacting with artificial
intelligence apps to schedule interviews and help you prepare?
Extremely comfortable 65 29.28%
Fairly comfortable 82 36.94%
Uneasy 37 16.67%
Extremely uneasy 39 17.57%
36. CONTACT INFORMATION:
Craig Fisher
Head of Employer Brand, CA Technologies
Head of Marketing, Allegis Glogal Solutions
Mobile: +1 214-394-099
Craig@Fishdogs.com