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Online Business (Startup) Know-how
Amal Agung Cahyadi
• Traveloka | 2014–today
• Bukalapak | 2011–2014
• UNJ Management non-regular | 2007
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
Electronic business, or e-business, is the
application of information and communication
technologies in support of all the activities of
business. - Wikipedia
How about a startup company?
A startup company or startup is a company, a
partnership or temporary organization designed
to search for a repeatable and scalable business
model – Wikipedia.
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
• Borderless
• Scalable
• Measurable
• Bigger social impact
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
• Business and management
• Computer science
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
Bukalapak
• Community based
• Network effect
Bukalapak - Network effect
The more people who own computer, the more valuable
the computer is to each owner.
Traveloka
• Hire good
• Focus on one product
• What is online business?
• How big is online business in Indonesia?
• Why online business?
• What skill to have?
• How do they do it?
• Bukalapak
• Traveloka
• How to build your own online business?
Start with why (problem)
Find business (monetization) model
Learn, build, measure fast
Q & A

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Online Business (startup) Know-how

  • 1. Online Business (Startup) Know-how Amal Agung Cahyadi
  • 2. • Traveloka | 2014–today • Bukalapak | 2011–2014 • UNJ Management non-regular | 2007
  • 3. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 4. Electronic business, or e-business, is the application of information and communication technologies in support of all the activities of business. - Wikipedia
  • 5. How about a startup company?
  • 6. A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model – Wikipedia.
  • 7. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 8.
  • 9.
  • 10.
  • 11. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 12. • Borderless • Scalable • Measurable • Bigger social impact
  • 13. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 14. • Business and management • Computer science
  • 15. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 17. Bukalapak - Network effect The more people who own computer, the more valuable the computer is to each owner.
  • 18. Traveloka • Hire good • Focus on one product
  • 19. • What is online business? • How big is online business in Indonesia? • Why online business? • What skill to have? • How do they do it? • Bukalapak • Traveloka • How to build your own online business?
  • 20. Start with why (problem)
  • 23. Q & A