Learn how Recipe marketing repositioned Ready Set Oats, a healthy all-natural oat cereal, for success

1. © 2010 Recipe Marketing

2. Ready Set Oats
Case Study
© 2012 Recipe Marketing

3. Ready Set Oats
Marketing Challenge
Granniola is a new company
that produces all-natural
granola. Like all start ups,
their biggest challenge was to
position and brand the product
to gain distribution and build
awareness amongst
consumers.
© 2012 Recipe Marketing

4. Ready Set Oats
Marketing Strategy
To position and brand Granniola,
Recipe conducted a Brandbake,™
our proprietary brand creation
process. It was determined through
this process to rename Granniola
and position it as an all-natural
toasted oats cereal for active
adults.
© 2012 Recipe Marketing

5. Ready Set Oats
Creative Mix
As part of Granniola’s
branding, Recipe developed a
new name, logo, tagline,
flavor variety names, website,
sales materials and
packaging.
© 2012 Recipe Marketing

6. Ready Set Oats
Creative Mix
Recipe developed a sell
sheet to gain distribution
with grocery stores and
specialty chains.
© 2012 Recipe Marketing

7. Ready Set Oats
Creative Mix
Recipe developed a website
with an online store to
induce trial, increase
distribution and gain
awareness.
© 2012 Recipe Marketing

8. Ready Set Oats
Results
Within the first six months,
Ready Set Oats gained
distribution at local grocery
stores (Scolari’s and
Spencer’s Fresh Markets).
Most recently, they gained
placement at Costco.
© 2012 Recipe Marketing