What are people saying about dengue on the internet? Who is talking about and where? Who are the biggest influencers of the conversation? Social Listening can help.

1. Digital Solutions
Case: Social Conversation of Dengue
Latinamerica
April, 2016

3. *insert your KPI.
*

4. Social Media and the internet are a new space
where people have conversations about
things that matter to them.
People go to the internet to find information,
interact and share content. They do this to
take actions.
The customer journey has changed.
How does this affect you an what should we
do about it?

5. Mobile Strategy goes first.

6. Can we know what they are talking about on
the public internet and on private social
networks, like Twitter and Facebook?
Yes.
Is there a way to read the minds of the people
that matter to you?

7. What we do at Plugin is use digital
infrastructure to help companies discover the
conversations, the people and the trends
impacting their business.

8. After listening and analyzing, we help
companies create effective communication
strategies:
What does an effective communication
strategy do?
- Get the right message, to the right audience
at the right time and at the right place
(channel)
- Listen, engage, measure what spreads,
repeat.
- Consistently get results.

9. Mentions about dengue on the internet
México, Colombia, Centroamérica y Caribe. March 11th to April 11th, 2016

10. +
Let’s see one example of how data can inform
our strategy:
How does this work?
Listen to the conversation that your
influencers are having and then plan a
campaign using their concerns and their
language in order create more impact.

11. 1. Identify Influencers and quantify their
influence and outreach.

12. Understand who they are and what they care
about.

13. Understand where the conversation is and
where is it trending

14. 2. Listen to what they are saying, how they are
talking and who they are talking to.
Use metrics to understand their impact.

15. 2. Listen to what they are saying, how they are
talking and who they are talking to.

16. 3. Create campaigns that are relevant to your
audiences, provide short, emotional messages
to help promote health and business
objectives.
Targeted campaigns: city, gender, interests of
the audiences, time…

17. Plugin’s Unique Capabilities
▪ Specialised digital communications, PR and influencer infrastructure:
Coordinate efficiently all your communication and PR efforts and engage
deeply at scale with all of the stakeholders.
▪ Centralised Media Buying capabilities using Facebook API: Reach people
hyper locally, with target custom messages to micro segments and dominate
conversation.
▪ Tailored solutions: Research, technology, digital media, data, education &
training services.
▪ 24/7 Real Time Measurement enabled by partnerships with top analytics
and Social Listening vendors:. Take the pulse of the region online to act and
react fast on the issues that matter the most to specific groups.
▪ Empower your people with the power of listening: Build the capacity of
your team through practical training and joint work with Plugin’s experienced
digital social listeners, campaigners and technologists. (Spanish and English.
Portuguese soon).
▪ Leverage our global digital experience: Access the experience of over 6
years working in 12 countries and 3 continents.

18. The Power of Listening

19. Roberto Echeverría Cárdenas
recheverria@plugin.cr
+506 70220469
Twitter: @recheverria