1. Branding
Your Business
Friday, July 8, 2011

2. THE WORD “BRAND”
began simply as a way to tell one person's cattle
from another by means of a hot iron stamp.
Friday, July 8, 2011

3. BRANDING ORIGINATED to
★ insure honesty,
★ provide quality assurance,
★ identify source or ownership,
★ hold producers responsible,
★ differentiate,
★ as a form of identification and
★ to create emotional bonding.
Friday, July 8, 2011

4. Interestingly,
people value brands
for many of the
same reasons today.
Friday, July 8, 2011

5. A brand is...
★ your company’s face to the world
★ the company’s name, logo, personality
★ a kind of promise
★ the fundamental principles as understood by
anyone who comes into contact with a
company
★ example: Apple
Friday, July 8, 2011

6. Your brand is
everything about you
Your brand involves every touch point involving all
stakeholders who include: owners, managers,
employees, suppliers and customers.
Brand = Reputation
Friday, July 8, 2011

7. branding in the
marketplace
★ Differentiate. Successful branding programs are
based on the concept of singularity. The object
is to create in the mind of the prospect the
perception that there is no other product on the
market quite like your product.
Friday, July 8, 2011

8. what’s in a name
★ a company name should be hard to forget and
easy to spell
★ it should explain in part what the business does
Friday, July 8, 2011

9. Your company image
★ people quickly make assumptions about who
someone or what something is, based on their
own set of experiences
★ a first impression is the “make or break” moment
★ a positive first impression is vital to your
potential customers
★ if you blow it right off the bat, you’ll have to do
double-duty (undo negative impressions, rebuild
trust and confidence)
Friday, July 8, 2011

10. An effective brand
identity will...
★ be bold, memorable and appropriate
★ be immediately recognizable
★ provide a clear and consistent image of the company
★ communicate the company’s persona
★ be legally protectable
★ have enduring value
★ work well across media and scale
★ work both in black and white and in color
Friday, July 8, 2011

11. The importance of a logo
★ your company’s logo should immediately explain
what the company does
★ the most effective logos capture the nature of
the product or service through a visual graphic
and appropriate business name
Friday, July 8, 2011

12. how to create a
powerful brand identity
★ hit them right between the eyes
★ be specific with what you want
★ let them know what you do
★ select the right font
★ evoke emotive response
Friday, July 8, 2011

13. Myths that will bring
your business down
★ my cousin can design my brand identity
★ designing a custom brand identity is too
expensive
★ I do not need a brand identity
Friday, July 8, 2011

14. how to send
the right message
★ is your marketing sending a message your
customers what to hear?
★ show the heart and soul of your brand
Friday, July 8, 2011

15. questions
Friday, July 8, 2011

16. Contact US
info@AttractionBranding.com
AttractionBranding.com
Friday, July 8, 2011