Data Driven-Seo
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The reports you can use to find actionable data for SEO
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Data Driven-Seo
- 2. About Us Haden Interactive is a web content and SEO firm. Since 2008, we have provided strategic communication, quality content, and SEO strategy for clients on four continents. www.hadeninteractive.com Haden Interactive Address: 1337 E Ash St, Fayetteville, AR 72703 Phone: (479) 966-9761 Email: rebecca@hadeninteractive.com 2
- 3. Our Team 06 Meet us here at WordCamp or at www.hadeninteractive.com Rebecca Rosie Gideon Brittany
- 4. WordPress has changed websites Opportunity for continuous improvement Peak Moments
- 5. SEO IS A MAJOR SOURCE OF THOSE IMPROVEMENTS So where do you get your SEO strategy? âąBest Practices âąTips & Tricks âąData
- 6. âą Content â make it clear and plentiful, high quantity and quality âą Links â high quality only, no trying to game the system âą Good experience for visitors â clear navigation, high value content, limited ads âą Tech -- mobile friendly, clean code Best Practices Top items in the algorithm: Nothing new here⊠unless itâs new to you! These are still the most important things.
- 7. âą If itâs a trick, Google will soon start penalizing sites that use it. âą If itâs a tip, make sure itâs relevant to your specific circumstances. âą Use common sense to identify likely winners among the tips you hear. If a machine could do it, or it doesnât improve the user experience, forget it. Tips & Tricks Most of these are not valuable
- 8. âą 1st party data = your own data âą 2nd party data = shared direct data âą 3rd party data = aggregated data Data 1st , 2nd , and 3rd party data
- 9. WHO IS YOUR CUSTOMER? ⊠and what does that have to do with SEO?
- 10. Search Engine Optimization The purpose of SEO is to communicate well enough with search engines that they offer your website to people who want what your website offers. 3 â n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine
- 11. Google Analytics Demographics Report
- 12. Google Analytics Interest Reports
- 13. How to enable demographics reports
- 14. Google Analytics Geo Report
- 15. Google Analytics Segment Reports
- 16. Set up a segment
- 17. HOW ARE VISITORS FINDING YOU? ...source, medium, keywords, and all that jazz
- 20. Google Analytics Queries Report
- 21. Google Search Console Queries Report
- 23. WHAT ARE VISITORS DOING? How your visitors use your website should inform your SEO strategy.
- 24. Google Analytics User Report
- 25. Readers, Shoppers, Newsies, Customers
- 26. LeadIn Report
- 27. HOWâS YOUR CONTENT PERFORMING? 4 Find the posts and pages with potential & spiff them up for a quick content win.
- 28. What good content can do in 6 months
- 29. The proof of the pudding is in the eating
- 30. The other side of the story
- 31. Find content worth updating Posts with potential âą Good posts that carry your message but donât get much traction âą Posts that bring customers, but donât have first page rankings âą Posts that might reach a new target audience âą Posts with page 2 rankings that get clicks
- 32. Search Console Pages Report
- 33. Yoast Search Console button
- 35. Time on Page
- 36. âą Write more. Brevity may be the soul of wit, but not of SEO. âą Make sure youâre using the keywords that bring in your customers. âą Make sure you have a clear point. âą Tighten up your post: organization, grammar, spelling. âą Fix any broken links. âą Update any information that is out of date. âą Reflect any changes in your business model. âą Be mindful of any other data insights youâve discovered. Spiff up that content!
- 37. Thank you for your attention! www.hadeninteractive.com
Hinweis der Redaktion
- Hereâs our team â weâd love to meet you and weâre happy to answer questions.
- Before: you built a website and in three years you built a new one. After: you have the option for continuous improvement.
- You can make iterative design changes, but SEO allows you to improve your results regularly.
- âPut your keyword in the first sentence, the last sentence, and in bold in the middle.â Is that reasonable?
- Make sure 2nd or 3rd party data is relevant â but it might be bigger and thus more reliable, as long as itâs relevant. New GA reports include 2nd party data. Google Trends is an example of 3rd party data. So letâs look at some questions we can answer with data.
- SEO is not about grabbing as many people as you can and forcing them to hear your message in hopes that somebody will want your stuff. Thatâs billboards.
- The goal is to communicate so well with search engines that they offer your site to your customers. Singapore example.
- If Sage-ing had this data, theyâd know that they were not communicating well with the search engines.
- Shows behaviors collected elsewhere on the web.
- You wonât know if you donât have analytics.
- Youâll only see some bing and yahoo searches, no Google.
- What can you learn from the keywords you see? In GA, the data is not great
- This is better data.
- How people use your website tells you important things about the type of content that will draw people.
- Do visitors use your website as a news source? Are they regular readers? This kind of information tells you what kind of content to produce.
- Only shows people who contact you, so itâs not violating their privacy, but it lets you know what kind of content appeals to the people who convert.
- Content is top priority for the web, so you should be producing fresh, original content on a regular basis. However, you can also go back to current content and improve it.
- The last 6 months â nothing much going on, because we no longer take care of the website.