2. THEREâS MORE
THAN ONE
WAY TO DO
SEO
BUT SPRINKLING SEO PIXIE
DUST OVER THE TOP OF YOUR
WEBSITE IS NOT ONE OF
THEM.
3. GO WITH A
BAKERY
IF YOU HAVE THE FUNDS,
CHOOSING A COMPETENT
AGENCY IS PROBABLY THE BEST
OPTION MOST OF THE TIME.
4. LEARN TO BAKE
Your special homemade artisanal loaf is cooler
and more authentic than store bought. However,
if you do a good job, you wonât have time to do
your own baking. Have a plan for the future.
5. USE A BREAD MACHINE
Take shortcuts when it doesnât matter
⢠Automate keyword research.
⢠Contract writing or graphics.
⢠Use stock photos.
⢠Streamline your processes.
⢠Donât automate link-building.
⢠Donât spin content.
⢠Donât skip strategic planning.
6. BUY A LOAF AND PLAN
FOR A BETTER FUTURE
Youâre not going to take this bread to a
potluck, but it makes a good sandwich.
⢠Just-okay content is better than
none.
⢠Irregular social media is better than
nothing.
⢠An annual linkbuilding campaign is
better than nothing.
7. SKIP THE BAD BREAD
Some SEO efforts are worse than
nothing.
ďĄ Shady link-swapping
ďĄ Duplicate content
ďĄ Article spinning
ďĄ Clickbait titles
ďĄ Keyword stuffing
ďĄ Sneaky practices of all kinds
Do you truly love this stuff?
Remember, itâs just a metaphor.
Replace it in your mind with
something you donât like.
8. QUICK SEO REVIEW
These are the real issues for SEO:
ďĄ Technical SEO
ďĄ Content
ďĄ Links
11. FIND THE
CONNECTION
Hereâs where your SEO strategy
homework will help.
ďĄKnow your customerâs path to
purchase. Google Analytics can
help.
ďĄKnow what people are searching
for. Google Trends can help.
ďĄKnow what kind of content your
customers share. Google Analytics
can help.
12. USE YOUR WORDS
ďĄGoogle doesnât care how cute
your pictures are.
ďĄUse your assets at your website, in
social media, or in guest posts, but
make sure to add words.
ďĄContent, as in âContent Is King,â
always means text. You canât avoid
writing. Do it, delegate it, or hire it
done.
ďĄUse the Yoast plugin and make
sure to get a green light.
13. MAKE DATA-
DRIVEN DECISIONS
Do more of what works and less of
what doesnât.
You need analytics to tell you what
you need to know to make these
decisions.
Then you must follow through.