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BeingGreeninthe
ChangingWorldof
SearchEngine
Optimization
WhenIstartedwithSEOit
wassomucheasiertorank!
Copyright © 2017 Web Savvy Marketing | All Rights Reserved
It'stimetolook
forkeywords
It'stimetoreach
newheights
It'stimet...
WhenIstartedwithSEOitwas
allrainbowsandsweetmusic…
Akeywordwasjustakeyword.
Webmasterscouldhidecontentin
whitetextonwhiteb...
Andevenbetter…
A#1rankmeantyou’d
actuallybeatthetopof
pageonesearchresults
andinthespotlight.
Andyouactuallyknew
whereyour...
Ah…thosewerethegooddaysofsearch!
Thenalgorithmchangesbecamefrequent
andjudgmentfromsearchenginesbecamefierce.
Penaltiesstartedblowingwebsites
andblogscompletelyoutofsearch.
Mobilearrivedandpasseddesktopinsearchusage.
Voicesearch
arrivedand
tookover20%of
Google’sinquiries,
andasaresult,
searchphrases
becamemuch
morecomplex.
Arewestartingtolose
controlofSEOandsearch?
Lackofdata
Strongercompetition
Informationoverload
Rulesandrestrictions
Pandasa...
YearsagoIlost
myloveforSEO.
Iwastiredofplugins.
Iwastriedofdealing
withpenaltiesfrom
clientshortcuts.
WhenIlostmy
loveforS...
Ineededtoremember
thatSEOisn’tabout
WordPressplugins.
Ineededtoremember
thatSEOisreallyabout
doinggoodand helping
otherssu...
Ineededto
rememberthat
atonepointI
stoletheshow.
Andmore
importantly,I
coulddoitagain.
SEOtaughtmethat
Icouldbeasuperstar.
Iexcelledbyfocusing
entirelyontheuser,
by providinghelp,
andbyofferingsolutions.
Ieduca...
SEOhaschangedalot,andyet,itistheexactsame.
Thegoalofsearchhasalwaysbeentohelppeoplefindinformation.
•  Ask questions about you
and your target market
•  Review your existing
data and history
•  Research competitors
for key...
ThefirststepinyourSEOjourneyisto
askquestionsaboutyou&yourvisitor:
Whoareyou?
Whatdoyoudo?
Whatmakesyoudifferent?
Whodoyouc...
Keywordsarestillimportant.They’rejustdifferent.
Newusersarecomingonlineeveryday
soqueriesaremuchmorediversethaneverbefore.
IsMacandCheese
healthy?
HowdoIbuilda
website?
Howmanycentimeters
areinameter?
What’stheaverageage
forbuyingacellphone?
Whe...
Don’tfighttheknowledgegraph,voice
search,oranyotherGoogleshift.
Gobeyond
beinggreen!
Embrace
Google’s
changesand
educate
yourself.
Embracewhat
makesyouunique!
It’stheeasiest
waytostandout
inacrowdandthe
easiestwayto
makeanimpactin
organicsearch.
CanIanswerany
questions?
RebeccaGillWordPressAgencyOwner&SEOInstructor
@rebeccagill
RebeccaGill.com
TheTotheTopcourseisaneighthouronlinecourseforDI...
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Being Green in a Changing World of Search Engine Optimization

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Veröffentlicht am

This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.

SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.

This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.

Veröffentlicht in: Marketing
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Being Green in a Changing World of Search Engine Optimization

  1. 1. BeingGreeninthe ChangingWorldof SearchEngine Optimization
  2. 2. WhenIstartedwithSEOit wassomucheasiertorank!
  3. 3. Copyright © 2017 Web Savvy Marketing | All Rights Reserved It'stimetolook forkeywords It'stimetoreach newheights It'stimetomeet yourbuyersin Googlesearchtonight It'stimetowrite yourcontent It'stimetocodeitright It'stimetopublish blogpostsinyour WordPresssitetonight
  4. 4. WhenIstartedwithSEOitwas allrainbowsandsweetmusic… Akeywordwasjustakeyword. Webmasterscouldhidecontentin whitetextonwhitebackgrounds. Desktopwastheonlysearch. 300wordswasaworthyblog postthatwouldrankwell. Youcouldbuyinboundlinks.
  5. 5. Andevenbetter… A#1rankmeantyou’d actuallybeatthetopof pageonesearchresults andinthespotlight. Andyouactuallyknew whereyourankedin Google! Weweresuperstars!
  6. 6. Ah…thosewerethegooddaysofsearch!
  7. 7. Thenalgorithmchangesbecamefrequent andjudgmentfromsearchenginesbecamefierce.
  8. 8. Penaltiesstartedblowingwebsites andblogscompletelyoutofsearch.
  9. 9. Mobilearrivedandpasseddesktopinsearchusage.
  10. 10. Voicesearch arrivedand tookover20%of Google’sinquiries, andasaresult, searchphrases becamemuch morecomplex.
  11. 11. Arewestartingtolose controlofSEOandsearch? Lackofdata Strongercompetition Informationoverload Rulesandrestrictions Pandasandpenguins Knowledgegraphsandrichcards Personalizedsearch Mobileandvoicesearch Malwareandperformanceissues
  12. 12. YearsagoIlost myloveforSEO. Iwastiredofplugins. Iwastriedofdealing withpenaltiesfrom clientshortcuts. WhenIlostmy loveforSEO, Ilostcontrolof mydestiny.
  13. 13. Ineededtoremember thatSEOisn’tabout WordPressplugins. Ineededtoremember thatSEOisreallyabout doinggoodand helping otherssucceed. Ineededtoremember whatmademespecial wasthatIwantedtodo goodandhelpothers.
  14. 14. Ineededto rememberthat atonepointI stoletheshow. Andmore importantly,I coulddoitagain.
  15. 15. SEOtaughtmethat Icouldbeasuperstar. Iexcelledbyfocusing entirelyontheuser, by providinghelp, andbyofferingsolutions. Ieducated,Igained trust,andIbuilt authorityonline.
  16. 16. SEOhaschangedalot,andyet,itistheexactsame. Thegoalofsearchhasalwaysbeentohelppeoplefindinformation.
  17. 17. •  Ask questions about you and your target market •  Review your existing data and history •  Research competitors for keywords and tactics Research •  Build a seed list of preferred keywords •  Pull search volumes •  Score for Relevance •  Create a sitemap and plan for keywords Plan •  Write quality content •  Optimize content for SEO and usability •  Promote and link build •  Reverse engineer your success and repeat Execute GoodSEOhasandalwayswillstart andendwithastructuredprocess.
  18. 18. ThefirststepinyourSEOjourneyisto askquestionsaboutyou&yourvisitor: Whoareyou? Whatdoyoudo? Whatmakesyoudifferent? Whodoyoucompetewith? Whodoyouhelp? Howcanyouhelpthem? Whatproblemsdoyourvisitorshave? Whatquestionsdotheywanttoask? Canyouansweranyofthesequestions?
  19. 19. Keywordsarestillimportant.They’rejustdifferent.
  20. 20. Newusersarecomingonlineeveryday soqueriesaremuchmorediversethaneverbefore.
  21. 21. IsMacandCheese healthy? HowdoIbuilda website? Howmanycentimeters areinameter? What’stheaverageage forbuyingacellphone? Where’stheclosest Starbucks?
  22. 22. Don’tfighttheknowledgegraph,voice search,oranyotherGoogleshift.
  23. 23. Gobeyond beinggreen! Embrace Google’s changesand educate yourself.
  24. 24. Embracewhat makesyouunique! It’stheeasiest waytostandout inacrowdandthe easiestwayto makeanimpactin organicsearch.
  25. 25. CanIanswerany questions?
  26. 26. RebeccaGillWordPressAgencyOwner&SEOInstructor @rebeccagill RebeccaGill.com TheTotheTopcourseisaneighthouronlinecourseforDIYSEOeducation. Courseincludesvideos, how-totutorials,templatedownloads,andquizzes.diySEOcourses.com ThreedayintensiveSEOtrainingworkshoptakingplaceinMayof2017. LearnmySEOprocessfromstarttofinishinaninteractiveclassroomsetting.SEObootcamp.com ThreedaysofSEOtraininginavirtualclassroom.TakingplaceinAprilof2017. LearnmySEOprocessfromthecomfortofyourownhomeoroffice.ithemes.com/seo-summit/seosummit WantMoreSEOEducation?

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