Content presented at DT:DC's Summer of Design 2013 covering the topic of prototyping. This presentation culls examples from across the design industry and builds heavily upon lessons learned from my graduate studies at SCAD under Dianna Miller, Bob Fee, Christine Miller and Sarah Jo Johnson as well as industry research and real-world project experience in service design and UX design.

1. PROTOTYPING 101

2. WHY
PROTOTYPE?

3. “Idea describing
is different than idea
.

4. explore
possibilities
demonstrate
ideas
gainempathy
withusers

5. THE DESIGN
PROCESS

6. Define problem
space, set goals,
and formally
outline what
“success” means
Analyze the
“current state”
of the problem,
market, or
industry of
interest
Explore user
needs and collect
inspiration
Condense
findings through
visual and written
models
Design and co-
create solutions
Prototype, iterate,
and refine
Formulate
business model
and financial
projections
Develop
implementation
plan
Prioritize
Opportunities
Synthesize
findings
Present
options
Deliver
go to market
strategy
-
define explore create implement

7. define explore create implement
traditional
view
prototyping

8. define explore create implement
prototyping
but
really...
prototyping
prototyping prototyping

9. RAPID
PROTOTYPES

10. • Cheap
• Simple
• Quick
• Disposable

11. reflect
record &
observe
create
conditions
invite
participation

12. “the value of prototypes
resides less in the models
themselves than in the
interactions they invite.
-Michael Schrage

13. APPROACHES &
EXAMPLES

14. Build It!

15. Image: Boonsiri Dickinson

16. Image: David Bellona via Behance

17. Wireframe It! Image: emmealcubo via flickr

18. Image: Mike Rohde via flickr

19. Image: Evernote blog

20. Act It Out! Image: icopythat via flickr

21. Image: NESTA, Prototype Barnet

22. reflect
record &
observe
create
conditions
invite
participation

23. be iterative!