3. The Magazine
News on new film and television
Audience interactivity
Exclusive gossip about most popular media
Behind-the-scenes
4. Magazine ideas
1 – Premier of new television series
◦ Gossip Girl intertextuality – main character is a ‘gossip girl’ and series is a crime/ investigation genre
2 – news about upcoming Bond film (intertextuality)
◦ Dua Lipa set to sing theme tune
Main headlines and cover images
5. Brief
‘first two editions of a new entertainment magazine that is being launched by Hearst Magazines
UK’
‘target audience: a fun-loving 16-25 year old mass market demographic’
Hearst Magazine UK’s two entertainment magazines
6. Inspiration from brief
Gossip style codes and conventions = light-hearted and positive representation of brand and brief’s
target audience
Creates a closeness with the young audience and gives choice = community with readers (important
for Hearst)
Taken from Hearst Magazine UK website, about Inside Soap magazine
