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Aziz mirza shose
1. A STUDY
ON
SHOE PRODUCTION & PLANNING
Mirza International Ltd.
Unnao ,Kanpur
SUBMITTED TO – SUBMITTED BY –
Ms. ITISHA TONDON RAGHVENDRA SINGH
VSIPS, Kanpur M.B.A. (2010-12)
DR. VIRENDRA SWAROOP INSTITUTE OF
PROFESSIONAL STUDIES
1
2. PREFACE
In this global and competitive era all business activity needs more complex
superior and enhanced technology. The corporate industry grows tremendously in past
few years in the present scenario the corporate industry has become more consumers
oriented.
Research becomes a necessary for business activity to accelerate the business in a
greater pace. Researcher shows the current position as well as strength and weakness of
an organization and product, which helps in the formation of business plan. In the other
hand components are waiting for us to take erroneous decision and take advantages of the
situation. We can counter their move only through dynamic and effective tool of
marketing.
So it was a great pleasure to contribute to the dynamic field of marketing in the
corporate industry. The work done in MIL Kanpur Unnao. which have a great
significance role for organization to forecast the demand and enhance their position in the
market.
2
3. The work shows consumer awareness, consumer expectations, consumer top of
the mind buying preference and also shows the relationship between organization and
customer, which is as important system as nerve system in human body.
It is observed that though the hike of prices of product is there but because of the
brand image and the efficient after sale services are becoming more important criteria for
the customer in deciding the purchase of Red tape & orktrack products.
ACKNOWLEDGEMENT
3
4. I take this opportunity to express my deep gratitude to those who
have helped me in completing the matter of this report ,it was a
time taking process and lot of guidance and support was needed to
complete this report .it was team work and without co-operation it
was not possible to complete this project .
The training report titled “SHOE PRODUCTION AND
PLANNING’’has been prepared towards the partial fulfillment of
M.B.A.
First of all I would like to express my deep gratitude to Mr. S.S.
Yadav and Miss Itisha Tandon(faculty Dr.VSIPS)for his valuable
suggestions from time to time without his support this project
would not have taken its present shape.
My sincere thanks to the employees of different organization, for
helping me and providing support in completing the project
DECLEARATION
I declare that this dissertation entitled “STUDY OF SHOE PRODUCTION
4
5. PLANNING FACED BY MIRZA INTERNATIONAL” (RED TAPE SHOE
PRODUCTION DIVISIONS) Magarwara Unnao U.P.
This is the original and bonafide work carried out in partial fulfillment of the
requirement of master of business administration (MBA) of Utter Pradesh Technical
University (UPTU). Further this report has not been previously submitted for any
degree or any other university or institute.
RAGHVENDRA SINGH
M.B.A.(2010-12)
MANAGEMENT PROFILE
5
6. NAME DESIGNATION
MR. IRSHAD MIRZA FOUNDER CHAIRMAN
MR. RASHID MIRZA VICE CHAIRMAN (MD)
MR. TAUSEEF MIRZA WHOLE TIME DIRECTOR
MR. SHAHID MIRZA WHOLE TIME DIRECTOR
MR. TASNEEF MIRZA WHOLE TIME DIRECTOR
MR. SHUJA MIRZA WHOLE TIME DIRECTOR
MR. N.P. Upadhyay WHOLE TIME DIRECTOR
MR. PREM S. KHAMESRA CHIEF FINACIAL OFFICER
MR. P. N. KAPOOR DIRECTOR
MR. YASHVEER SINGH DIRECTOR
MR. SUBHASH SAPRA DIRECTOR
MR. Q. N. SALAM DIRECTOR
MR. ISLAMUL HAQ DIRECTOR
MR. SUDHINDRA JAIN DIRECTOR
MR. A. A. KHAN GENERAL MANAGER
MR. D. C. PANDAY SECRETARY
MR. A. K. SRIVASTAVA COST AUDITORS
CONTENTS
CERTIFICATES
• PREFACE
6
7. • ACKNOWLEDGEMENT
• DECLERATION
• MANAGEMENT PROFILE
(CHEPTER-1)
COMPANY PROFILE IN MIL------------------1-43
• Chairman message
• Vision & Mission
• Our Value & Proposition
• History
• Group of company
• Management team
• Corporate Responsibilities
• Manufacturing facilities
• Quality
• Research & development
• Design
• Achievement
• Future plan
• Our brand
• Export
• Media center
• Stock information
• Board of director
• Board committee
• Career center
(CHEPTER-2)
7
8. WORK PROFILE IN MIL---------------------44-59
• Process chart flow
• Other particular
• Finished product
• Organization structure
• Manpower
• Shoe Production planning
(CHEPTER-3)
CUSTOMER PROFILE IN MIL------------60-65
• Research methodology------66-69
• Need for study---------------69-70
• Objective of study-----------70-71
• Swot analysis-----------------72-78
• Data analysis-----------------79-82
• Finding & conclusion------83-87
• Recommendation-------------88-90
• Competitors-------------------90-92
• Limitation of study--------92-94
• Questionnaire-----------------95-110
• Bibliography-----------------110-112
• Annexure(C.V.)-------------113-115
8
10. Mirza International Limited is a frontrunner in the manufacturing and marketing of
leather and leather footwear. Headquartered in the Indian capital of New Delhi, the
company markets its products across the globe to countries like the UK, Europe, South
Africa and the Middle East, to name a few. The company is ISO 9001, 9002 and 14000
certified, and has a fully integrated in-house shoe production facility backed by a state-of-
the-art double density direct injection polyurethane plant, a tannery with its own pollution
treatment plant, and a dedicated design studio in London.
Mirza International Limited (formerly known as Mirza Tanners Limited) was
incorporated on 5th September 1979. Today, the company has emerged as a frontrunner
in the manufacturing and marketing of leather and leather footwear. Headquartered in the
Indian capital of New Delhi, the company markets its products across the globe to
10
11. countries like the UK, Europe, South Africa and the Middle East, to name a few. The
company is listed on the NSE, BSE and UP Stock exchanges and is ISO 9001, 9002 and
14000 certified.
Manufacturing is a key strength at Mirza. The company has a fully integrated in house
shoe production facility backed by a state-of-the-art double density direct injection
polyurethane plant, a tannery with its own pollution treatment plant, and a dedicated
design studio in London. The manufacturing plants are located at Magarwara and
Sahjani in Unnao, and in Noida. The tannery is located at Magarwara in Unnao. These
plants are backed by more than 25 dedicated ancillary units.
The company sources its cowhides from Europe and manufactures leather in stringent
adherence to international norms, ensuring that no banned chemicals are used in the
production process. In addition to direct sales to leading global footwear retailers, the
11
12. company also has a strong presence in the branded segment-through-three-brands:
REDTAPE | OAKTRAK | REDTAPE GAL
12
13. Dear Shareholders,
The last year was a year of turbulence for the entire global economy. The crisis in the US
housing market followed by the sub-prime crisis in the financial markets sent the US
economy into recession. The other world economies too are not unaffected. Indian
economy which recorded growth rate in excess of 9% for last couple of years has started
showing signs of deceleration. Uncertainty has gripped financial markets and global
capital is seeking refuge in commodities, bullion and crude oil. The resultant flare up in
prices of these items has pushed several world economies, including India, into the grips
of undesired levels of inflation. While the Indian Government has announced some
measures to contain inflation, we have to learn to live with the fact that after
globalization, we are no more insulated from global happenings and the Government,
with all its good intentions, can be of very little help. The way ahead is to keep ourselves
abreast of global developments, take pre-emptive actions where possible and quickly and
dynamically adapt to changes and emerging scenario Around the beginning of the year
the pace of capital inflows into the country rose, sharply.
Reserve Bank of India whose primarily role is to ensure stability, faltered and the rupee
sharply rose by 12% taking the entire Indian industry by surprise. The industry’s
13
14. exhortations for a pro-active intervention, considering the fact that these inflows are
reversible, were ignored. Within a year, the flows have reversed. This, coupled with
burgeoning trade deficit riding on high oil prices, has now weakened the rupee sharply.
Such instability is not good for businesses and the country could do with better exchange
rate management. Despite all these factors, your company has registered a steady growth
in its operations and has achieved a turnover of Rs. 315.33 Crores and a profit after tax of
Rs. 3.61 Crores. This shows the goodwill your company and its products enjoy with its
customers world wide. Profitability was muted due to reduced rupee realization of exports
because of the strong rupee. With demand from customers on the rise, your company is in
an expansion mode and the first phase of Unit V coming up on a 65 acre piece of land at
Unnao has been commissioned. The company will keep growing them capacity at this
location in phases over the next few years. With coming up of Unit-V-on- a- spacious-
piece of land, the small factory - Unit IV at Noida has been closed. I would like to take
this opportunity to express my gratitude to the board of directors, bankers, employees,
suppliers and the shareholders for their unstinted support and the confidence reposed on
us. With best wishes,
Irshad-Mirza
Chairman
14
16. High-end, fully integrated leather shoe manufacturing facilities
offering considerable cost advantage and international quality.
Competitive advantage owing to company’s established premium
brands and knowledge of Indian consumers.
A growing network of exclusive company-owned and franchise
stores for retailing company’s products.
Superior technological capabilities backed by a pool of highly
skilled designers.
Extensive distribution network.
16
17. Mirza’s journey began in the year 1979 with a small tannery for manufacturing
finished leather at Magarwara near Camper. The company, established by Mr. Irshad
Mirza and Mr. Rashid Mirza, was then called Mirza Tanners Private Limited.
The company focused on supplying high quality leather and leather Products to
the overseas markets and gradually became one of the largest exporters of finished
leather in the country.
During this phase, Mirza took a significant leap, by venturing into newer areas
which were extensions of its existing competencies. The global shoe market was
then looking upon outsourcing of leather footwear in a big way.
17
18. To take advantage of this opportunity, Mirza diversified into manufacturing of
shoes. Very swiftly, four state-of-the-art manufacturing units were setup at Unnao
and Noida.
Having made a foothold in the footwear business, Mirza quickly reorganized itself
by setting up In-house Design and Development studios, Marketing offices and a
strong Distribution and Logistics network.
After successfully reorganizing itself, Mirza moved a step ahead of others by
launching its own brands ‘Red Tape’ and ‘Oaktrak’.
Having firmly established its product lines and market geographies, the company
spread its wings to several other countries through its marketing companies and
networking associates.
Some of countries where Mirza has a significant presence are U.K., Portugal,
South Africa, USA, Germany, France, Scandinavian Countries and UAE.
Today, Red Tape has emerged as the one of the most stylish lifestyle brands
available. Through growing scale of operations, the brand has reached markets in
USA, U.K., Canada, France, Germany, Belgium, Holland, South Africa, Australia,
New Zealand, South East Asia and the Middle East.
18
20. The company is managed by professionally qualified personnel with extensive
experience in their respective fields. The company offers freedom of operation to
its people. As a result, the company has been able to develop a truly dynamic set
of senior level leaders and functional heads.
MR. IRSHAD MIRZA FOUNDER CHAIRMAN
MR. RASHID MIRZA VICE CHAIRMAN (MD)
MR. TAUSEEF MIRZA WHOLE TIME DIRECTOR
MR. SHAHID MIRZA WHOLE TIME DIRECTOR
MR. TASNEEF MIRZA WHOLE TIME DIRECTOR
20
21. MR. SHUJA MIRZA WHOLE TIME DIRECTOR
MR. N.P. Upadhyay WHOLE TIME DIRECTOR
MR. PREM S. KHAMESRA CHIEF FINACIALOFFICER
MR. P.N.KAPOOR DIRECTOR
MR.YASHVEER SINGH DIRECTOR
MR. SUBHASH SAPRA DIRECTOR
MR. Q.N. SALAM DIRECTOR
MR. ISLAMUL HAQ DIRECTOR
MR. SUDHINDRA JAIN DIRECTOR
21
22. As a responsible corporate citizen, we believe in contributing to the society through
meaningful measures that go a long way in overall community upliftment. Our employee
welfare programs, the support we provide to communities where we have a business
presence, our charities, our community involvement programs and our commitment to the
environment, underline our corporate values. The three key areas where we concentrate
our-welfare-efforts-are:
All workers are presented with Gifts on Deepavali, and management and
workers have food together on the occasion.
All national events such as Republic Day & Independence Day and other
events such as May Day, Vishwa Karma Day are celebrated at the units.
22
23. New Year Eve is celebrated in the respective units where all workers and the
management join together and enjoy the event.
All religious groups are encouraged to practice their rites and all religious
representatives attend the functions organized at the units.
Picnic trips for workers and families are organized periodically.
Workers are encouraged to attend all rallies of their interests, being
organized by Government.
Every 5 years, functions are held to present all workers with gifts. Workers
and the management have food together on such occasions.
Welfare of the neighbouring communities:
A temple in a nearby village was renovated and land was allotted to the
temple for its use.
A Masjid inside the unit premises was designed to accommodate more
number of Namazees.
Village ‘Maswasi’, located adjacent to the unit, has benefited from the
following welfare programs:
Resettlement of War Victims:
23
24. Donations to Prime Minister’s Relief Fund are made through district
administration from time to time.
Flag Day, on every Dec 7th, is celebrated by extending generous financial
contribution to the Armed Forces Welfare Fund.
Ex-Servicemen are offered resettlement opportunities. Till now around 200 ex-
service personnel have been offered job opportunities in the factories and other
locations as regular employees or as security personnel.
Army Wives Welfare Association is helped through generous donations,
distribution of sewing machines and their felicitation at various occasions.
Financial aid provided to meet the vocational training needs of war widows and
Kargil war victims.
Resettlement of War Victims:
Blankets are distributed to the poor during extreme winter conditions.
Temporary shelter is extended to the needy, poor and those displaced due to
natural calamities.
Financial assistance is offered regularly to “Kusht Niyanthran and
Ninmoolan”Centre at 11, Knowledge Park, Greater Noida.
“Blood Donation Camp” was organized at the unit premises, where employees
and the directors donated blood for noble cause.
24
25. • Environmental Management System has been implemented in the factory
and awareness towards environmental protection is spread to the locals. The
unit has been certified as ISO 14001:2004.
• Encouraged and promoted ‘Ganga Cleaning Abhyas’ to ensure clean
drinking water and to reduce pollution.
• Pioneer in setting up an in-house Effluent Treatment Plant at the Tannery.
• World Environment Day & ‘Van Mahotsav’ observed every year and
workers and management jointly plant trees at various locations.
• All DG sets have been replaced with Eco-friendly ones. All vehicles are
being replaced with CNG vehicles in a phased manner.
• ‘Jai Vatavaran Jai Paryavaran’ has been adopted as our slogan for
environmental protection.
25
26. The company has four fully integrated in-house shoe production facilities with an
installed production capacity of 3.35 mn pairs of shoes per annum. These facilities are
backed by a state-of-the-art double density direct injection polyurethane plant, a tannery
with a capacity of 20 million sq ft per annum & its own effluent treatment plant and 25
dedicated ancillary units.
• facilities using latest methods like Stuck on, Double Density.
• Shoe are produce at these.
26
27. At, Mirza International Limited, delivering quality is of paramount importance across
processes. We consistently aim to deliver world-class quality to our clients and end users.
Our dedication to quality is indicated by the following:
We are an ISO 9001,9002,14000 certified company.
Satra guidelines are followed for quality check of shoes.
All our units have in house laboratories for testing of raw materials and finished
products.
Regular Inspection of intermediate products is carried out at various ancillary
units to maintain quality of end product.
Batch wise quality inspection of finished products is undertaken.
27
28. Mirza International Limited’s focus on design is a key differentiator for its shoes. The
company invests considerable resources on research and development on an ongoing
basis, in order to introduce new designs, styles and product lines into the market.
MIL’s Research & Development Highlights:
• Two main design centres (UK and India)
• About 40 skilled designers and experts from across the globe engaged
• 5% of its turnover earmarked for R&D
• USD 2.22 million allocated for further upgradation of design centres and
laboratories over the next five years
• CAD-CAM links to the UK centre, ensure fast development and lead time
management
28
29. Mirza International Limited is a design led and design focused company. The company’s
design talent and capabilities set it apart from other market players. It has a specialized
in-house design team of more than 40 skilled designers internationally. These designers
coordinate with each other and keep themselves updated on the latest changes in footwear
designs throughout the world. In addition to this, the design teams regularly conduct
trend and marketplace analysis to understand changing requirements of the market.
29
30. • In-house designers, working closely with.
• the global sales teams and customers.
• A blend of expertise in new and traditional techniques.
• Large, experienced in-house design teams, who liaise with the global
designers.
• CAD-CAM links to the UK centre, as well as.several component companies,
ensures fast development and effective control on lead time.
• Key specialist teams focus on specific areas such as leathers, soles, lasts.
30
31. • In-house designers, working closely with the global sales teams and customers.
• A blend of expertise in new and traditional techniques.
Freelance designers engaged to add vital influences from local markets in Italy, France,
Portugal, Holland and USA.
31
32. Set up a fully integrated production line:
• Own tannery for captive consumption in shoe factories with a capacity of 20
million sq ft p.a.
• Increased production capacity to 3.35 million pairs p.a.
• Developed over 25 dedicated ancillaries.
• Developed 2 fully dedicated outsourcing units for mass products, supplying 1.2
million pairs of shoes p.a.
• All factories, Indian Offices and UK office connected through ERP network for a
seamless information system.
• Created a strong design team based in London.
• Enabled global presence through group companies and marketing arrangements.
32
33. Plans for Existing Brands:-
To extend the Red Tape brand umbrella into an overall lifestyle brand for men’s
products sold through one stop men’s wear stores.
To become a major player in ladies footwear segment by further strengthening it’s
newly launched footwear line for women.
Plans for Retailing:-
To remodel all red tape retail stores operated on a franchise basis to sell all men’s
products including garments, personal care products, sun glasses and other accessories
like belts, wallets and socks in addition to shoes.
To increase the number of red tape stores from 35 to 100 by year 2010.
33
34. Plans for Product Line Expansion:-
To diversify into Hi-fashion sports and casual shoes.
To diversify into automotive leather business.
To increase presence in new markets like Germany, France and USA .
Plans for Capacity Expansion:-
9 millions pairs of shoes per annum by the year 2010.
To set up a new manufacturing plant at Kanpur, with a capacity of 1.5-2 million
pairs of shoes per annum.
To schedule 6 units with a capacity of 1 million pairs each, in stages within a
single complex.
To dedicate individual units to large buyers.
34
35.
Oaktrak is a niche brand of formal footwear, designed exclusively for the upwardly
mobile executives and businessmen. The range is both casual and urban, with the
emphasis on comfort with style. Oaktrak is sold through independents, small retailers and
multiples. Primary markets for the brand are UK and South Africa.
35
36. Mirza International Limited is an export oriented company with a major chunk of its sales
being contributed by overseas sales to 24 countries. The main export markets for the
company are UK, Europe, South Africa, US Canada, New Zealand and the Middle East.
Export Highlights:
80% of company’s sales being contributed by overseas sales to 24 countries.
15% of the company’s total export is sold under the brands Red Tape and Oak
Trak in Europe.
The balance 85% is supplied to international companies, to be sold under their
own labels.
70% of the exports are to UK, representing about 30% of Britain’s market in the
36
37. mid-segment of men’s leather shoes, sold through 300 prime outlets.
Company Owned design studio, marketing offices, warehouses and distribution
network in United Kingdom to design and promote its brands
Strategic marketing tie-ups and agents in other European countries like Holland,
France, Germany.
Agents in Middle East and Australia.
Marketing arrangement in South Africa similar to that of UK.
Marketing office set up in the US.
37
38. Doyen of Leather Industry Award Presented to Mr. Irshad Mirza:
The Council for Leather Exports India has honored Mr. Irshad Mirza, Chairman of Mirza
International Limited, with the prestigious “Doyen of Leather Industry Award”. This
award has been presented to him in recognition of his services and contribution to the
development of Indian Leather & Leather Products Industry. The award was presented at
the 24th India International Leather Fair, held at Chennai, on 31st January 2009.
Meeting of Board of Directors held on 27th January, 09:
NET PROFIT INCREASED BY 168%
TURNOVER INCREASED BY 9.5%
38
39. The Board of Directors of the Company in its meeting held on 27th January, 2009 have
taken on record the Un-audited Financial Results of the Company for the Third Quarter
ended on 31st December, 2008. Despite adverse market conditions due to turmoil in the
global financial markets, Company’s turnover during the 3rd quarter ended 31st
December, 2008 was Rs. 92.57 Crores registering an upward increase of about 9.5%
compared to the corresponding quarter of previous year.
The turnover for the nine months period ending 31st December, 2008 was Rs. 292.03
Crores against Rs. 242.50 Crores for the same period of the previous year showing an
increase of 20.5%. The Net Profit for the quarter was Rs. 512.39 Lacs as against Rs.
153.67 Lacs in the corresponding quarter of the previous year registering an increase of
about 168%.
NOTICE:
A meeting of Board of Directors of Company is scheduled on Tuesday, 27th January,
2009 interalia to consider and take on record the “Un-audited Financial Results” for 3rd
Quarter ended on 31st December, 2008.
29TH ANNUAL GENERAL MEETING OF MIRZA INTERNATIONAL
LTD:-
COMPANY DECLARED 15% DIVIDEND:-
39
40. • The 29th Annual General Meeting of the Company was held today at the
Auditorium of Council for Leather Exports, HBTI Campus, Nawab Ganj,Kanpur.
Mr. Irshad Mirza. Chairman of the Company addressed the shareholders and other
invitees present at the meeting.
• In his address, Shri Mirza pointed out that the Indian economy has been showing
signs of slowdown of late due to global economic crisis and domestic constraints. He
explained that inflation is inching up due to steadily rising prices of food grains, metals
and crude oil prices since June, 2007, coupled with tight supply position, geo-political
tensions and weakening of US Dollar.
• He expressed concern about the impact of US financial crisis on India. The way
ahead, he said, was to keep abreast of global developments. He assured that the Company
is taking pre-emptive actions wherever possible and quickly & dynamically adapting to
changes and emerging scenario.
• Despite the depressing factors, the company has registered a steady growth in its
operations and has achieved a turnover of Rs 315.33 crores and a profit after tax of Rs
3.61 Crores. This shows the reputation that the company and its products enjoy with its
customers world wide. Profitability was muted due to reduced rupee realization of
exports because of strengthening of Indian Rupee against global currencies.
• Despite lower profits, the Board of Directors of the Company Recommended a
40
41. dividend at the rate of 15 percent i.e. Rs. 0.30 per equity share of Rs. 2/- each for the year
ended 31st March, 2008 which, has been approved by the shareholders of the company
today. The dividend declared involves payment of 93.78 per cent of profits earned during
the year and demonstrated the managements’ intention to keep the shareholders’ interest
at heart.
• At the end of his speech, Mr. Irshad Mirza whole-heartedly thanked the
shareholders of the Company for their valuable and unshakable support over the
years.
• In the meeting, besides the shareholders, directors of the company viz. Mr.
Tasneef Mirza, Mr. Q.N. Salam, Mr. Subhash Sapra, Mr. P.N. Kapoor, Mr.
Islamul Haq, Mr. Sudhindra Jain and Mr. P.S. Khamesra, the Chief Financial
Officer of the Company, were present. The meeting was also attended by
representatives of the Company’s Bankers, media persons, auditors and officers &
employees of the company.
THE COMPANY HAS ACHIEVED TURNOVER OF RS. 93.54
CRORES DURING THE FIRST QUATER ENDING ON 30th JUNE,
2008:-
41
42. • The Company has achieved turnover of Rs. 93.54 Crores during the first quarter
compared to the turnover of Rs. 74.97 Crores in the quarter ended 30th June, 2007
registering a smart growth of 25% despite adverse market conditions
.
• During the quarter, the Company made operating profit of Rs.1678. 76 Lacs as
against Rs. 32.68 Lacs in the quarter ended 30.06.2007. However, due to the loss of
Rs. 2703.06 Lacs on account of fluctuations in currency rates, the Company incurred
a net operating loss of Rs. 1024.90 Lacs during the quarter ending 30.06.2008.
• After providing for interest Rs. 363.18 Lacs, Depreciation Rs. 240.00 Lacs and
recognizing net tax assets of Rs. 545.95 Lacs, the Net Loss for the quarter is Rs.
1082.13 Lacs compared to a Net Profit of Rs.208.69.
• Lacs in the corresponding quarter last financial year.
42
43. • In a Board reshuffie, Mr. Prem S. Khamesra, Director (Finance) has resigned and
will continue as Chief Financial Officer of the Company. Mr. Sudhindra Jain,
FCA, has joined the Board as Independent Director. With these changes, the
composition of the Board is fully compliant with SEBI's revised directions on
Corporate Governance.
• During the quarter, the Company has commenced production facilities at
Industrial Area, Unnao and has closed down the factory at Sector-5, Noida.
• The Company has excellent Export and Domestic orders and is confident of
sustaining the growth momentum achieved during this quarter, throughout the year.
BOARD MEETING HELD ON 14th JUNE, 2008:-
43
44. • Mirza International Ltd. in its meeting held on 14th June, 2008 has taken on
record the Audited Financial Results of the Company for the year ended on 31st
March, 2008. The Company recorded a Gross Income of Rs. 315.33 Crores in the
year as compared to Rs. 306.55 crores recorded in the previous year showing a
growth of approximately 3%, whereas, growth in quantitative terms has gone up
by 20%.
• The Operating Profit for the year was Rs. 30.20 crores as against Rs. 50.61 crores
of previous year. After providing for Interest Rs. 15.12 crores, Depreciation Rs.
8.96 crores and Taxes Rs. 2.50 crores, Net Profit for the year is Rs. 3.61 crores as
compared to Rs.18.11 crores in the previous year.
• The reason for the fall in profitability due to steep increase in prices of all major
input item including wages and transportation cost during the second half of the
financial year. Despite all these constraints, Company has continued to grow its
Sales. Company’s products are well received in the market and enjoying
customer’s support.
44
45. • To meet the increasing demand, Company has commissioned its new unit (Unit –
5) at Industrial Area, Unnao in its 65 Acres of Industrial Land at Kanpur-Lucknow
Highway under its expansion programme. The capacity of the Company shall
continue to grow in phases. The benefit of commissioning of Unit – 5 will be
reaped in current year.
• The export order bookings in the first half of the financial year 2007-08 were
based on the higher currency rates. However, the same came down very badly at
the time of supply, causing a deficit in profitability.
• A marginal growth is recorded by introducing “RED TAPE”, a flagship brand of
the company were the additional product like Ladies Footwear and Gents
Garments are introduced in Indian market, retail outlets also introduced during the
year which gave the company a little growth compensating to export realisation of
the short fall.
• In consideration of the interest of the shareholders, the board has recommended a
15% dividend using 77% of the distributable profit which a sign of management’s
confidence in Company’s future prospects
45
46. MIRZA INTERNATIONAL LTD. BAGGED THREE EXPORT
AWARDS:-
• MIRZA INTERNATIONAL LTD. has once again bagged three Export Awards
from Government of U.P. for its outstanding Export performances. The Company
bagged Best Exporter and Award for Excellence in the category of Leather &
Leather Shoes for the year 2005-06. The Company also bagged Award for
Excellence for the year 2004-05 in the category of Leather & Leather Goods. The
Company had also been awarded First Prize in the year 2002-03 for its
outstanding performance in the category of Leather and Leather Goods.
• These Awards were received by Mr. Irshad Mirza, Chairman, Mirza International
Ltd. from Mr. Chandradev Ram Yadav, Hon’ble Cabinet Minister, Uttar Pradesh in the
presence of Senior Officers, Exporters and other Hon’ble guests at the Award Ceremony
organised by Small Industries & Export Promotion Department, U.P at Auditorium of
Ganna Sansthan,Lucknow on 3rd December, 2007.
46
47. Composition of the Board:
The Board of Mirza International Ltd. consists of twelve directors out of which, four are
independent directors and another two are non-executive directors including the Chairman
of
the Company. Six directors are whole-time executive directors.
Executive Directors
Mr. Irshad Mirza Chairman
Mr. Rashid Ahmed Mirza Managing Director
Mr. Shahid Ahmad Mirza Whole-time Director
Mr. Tauseef Ahmad Mirza Whole-time Director
Mr. Tasneef Ahmad Mirza Whole-time Director
Mr. N. P. Upadhyay Whole-time Director
Non-Executive Independent Directors
Mr. P. N.Kapoor
Dr. Yashveer Singh
Mr. Subhash Sapra
Mr. Q. N. Salam
Mr. Islamul Haq
Mr. Sudhindra Jain
47
48. The powers, role and terms of reference of the Audit Committee covers the areas as
contemplated under Clause 49 of the Listing Agreement and Section 292A of the
Companies Act, 1956 besides other terms as may be referred by the Board of
Directors.The Audit Committee constituted by the Board of Directors consists of four
Directors namely, Mr. Sudhindra Jain, Chairman, Mr. P.N. Kapoor, Mr. Subhash Sapra,
Mr. Irshad Mirza, members. During the year.
Name of the Directors Status No. of Meetings
Mr. Sudhindra Jain Chairman 6
Mr. P.N. Kapoor Member 6
Mr. Subhash Sapra Member 6
Mr. Irshad Mirza Member 6
Mr. P. S. Khamesra, CFO and Mr. A. K. Srivastava, Cost Auditor representative
of internal audit team were also present in the aforementioned audit committee
meetings.
Mr. D.C.Pandey, Company Secretary of the company acts as a Secretary to the
Committees of the Board2007-08, the Audit Committee met for four times on May 31,
July 30, October 27, 2007 & January 28, 2008.
SHARE TRANSFER INVESTOR GRIEVANCE COMMITTEE:-
Shareholders/Investor's grievance committee looks into the redressing of shareholders’
and investors’ complaints like transfer of shares, non-receipt of balance sheet, dividend
48
49. etc and the action taken by the company .The committee specifically works to assure
timely redressal without any pendency. The Committee consists of Mr. P.N. Kapoor as
Chairman, Mr. Sudhindra Jain, Mr. Tasneef Ahmad Mirza and Mr. Q.N. Salam as
member.
Mr. P.N. Kapoor Chairman Non-Executive Independent Director
Mr. Sudhindra Jain Member Non-Executive Independent Director
Mr. Tasneef Ahmad Mirza Member Executive Director
Mr. Q.N. Salam Member Non-Executive Independent Director
REMUNERATION COMMITTEE:-
The Remuneration Committee of the company recommends to the Board the
compensation terms of Executive directors and its responsibilities include:
a) Framing and implementing on behalf of the Board and on behalf of the shareholders,
credible and transparent policy on remuneration of executive Directors;
b) Considering, approving and recommending to the Board the changes in designation
and increase in salary of the executive Directors;
c) Ensuring that remuneration policy is good enough to attract, retain and motivate
the Directors;
d) Bringing about objectivity in determining the remuneration package while striking a
balance between the interest of the company and the shareholders. The Committee
constituted by the Board of Directors consists of four independent non-executive directors
49
50. namely, Mr. Q.N. Salam as Chairman, Mr. P.N. Kapoor, Mr. Subhash Sapra, and Mr.
Islamul Haq as member.
Mr. Q.N. Salam Chairman
Mr. P.N. Kapoor Member
Mr. Subhash Sapra Member
Mr. Islamul Haq Member
50
51. All Fields are mandatory.
Name
Address
City
Phone
Email
Post Applied For
Attach Resume
51
53. Shoe sampling
Cutting dep’t.
Closing dep’t.
Lasting dep’t.
Dispatch (ware house)
OTHER PARTICULARS
Location Kanpur (Unnao)
Plant area 65 acres
Nearest town magarwara (2km)
53
54. Nearest railway station magarwara (2km)
Nearest airport Kanpur (22km)
Nearest highway E H (12 km)
Power contracted demand
6000KVA source- JSEB
Water 2500-3000 m3 /day
FINISHED PRODUCTS
Dep’t. Components
Planning design process
54
55. Sampling sample making
Cutting shoe component cutting
Closing component attaching
Lasting shoe final stitching
ORGANISATION- STRUCTURE
MIRZA INTERNATIONAL PVT.LTD MAGARWARA UNNAO UNIT-1
U.K. U.S.A OTHER
CORPORATE OFFICE
55
56. TANNER UNIT-1 UNIT-2 UNIT-3 UNIT - 4
MANPOWER
Manpower is the main role in the organization because with the help of manpower we
make management and that’s management decide if what is right way to work and where
we establish our business and which one area better to work and what the customer need
and how many people we place in this organization .
At the present scenario most of the organization fully depend manpower because they
decide working power and our management understanding to help that’s business.
If any organization (man, machine, money, material) all the things very important to
establish any types of business.
We satisfy work standard and better production. So that we can say that man power is
a main machine does complete work in MIL shoe production really day by day produce
with the help employees and workers to hard work?
They make there product cheap and best and customer need bases that’s product
quality and quantity fair.
56
57. SHOE PRODUCTION & PLANNING
Complete shoe production divided in to four major parts. It is much easier to under stand
the shoe production process.
1). Shoe planning
2). Shoe sampling
3). Upper cutting
4). Upper closing
5). Shoe lasting
6). Dispatch (warehouse)
1). SHOE PLANNING: - planning dep’t. Is a main part of the organization? In this
department they make there production schedule and booked order accordingly.
A/c manager place order request to concern factory and select shoe all the component
such as (upper component, sole, insole) to made by sampling, cutting, closing, and
lasting.Dep’t. Complete final shoe and that’s way we can say that planning dep’t.
Understand our customer need and after it decide to make production refer to working
place. When we plan any product so we take help to make product approval by planning
dep’t.
2). SHOE SAMPLING: - Before sample through following steps we create master
57
58. pattern.
Step 1: paper mosquing tape use on shoe last and create design on it.
Step 2: buyer send there own master pattern and we send sample shoe accordingly.
Step 3: buyer selects from existing styles I this process following work should be done.
Pattern cutting: - After make design we find out pattern those design with the help of
knife and copy I a system with the help stringer machine.
Mock up (trial):- with the help of mock up we can change those sample design and
style also
Final pattern: - in final pattern we find out final result with the help of there
Management design due to start production dep’t. Shoe sampling must be done on buyer
specified leather component.
3). UPPER CUTTING:- both area After buyer sample approval and confirm order
receipt we start pattern grading, cutting knife tooling, testing on each size (Eng./cont.)
and after fit approval upper cutting to be start.
• Component (counter, quarter, collar, tongue, midget, back step,
vamp, face) passing to be done QC before marking to ensure that all
leather component ok.
58
59. • In closing cutting dep’t. We cut there all upper leather components with
the help of hydraulic machine and cutting knife.
• After cutting all the components we start marking within white refill in the
marking dep’t.
• In skiving dep’t. We rise all upper components with the help of skiving
machine there size are(2mm, 4mm, 5mm, 8mm).
• We also press leather and cloth components together on temperature
(140-180c).
• We press counter and top puff sheet in toe and heel area through pressing
machine to stuff of shoe.
4). UPPER CLOSING: - After order wise size wise upper preparation we Send
components for upper making. Closing conveyor is a main dep’t. To make a final upper
because here we start first step pasting all the upper components such as (leather, lining,
Cloth, foam) with the help of (dendrite lotion, rubber lotion, latches).
1) Dendrite lotion we use all leather components pasting.
2) Rubber lotion we use in lining and cloths components pasting.
59
60. 3) Latches we use only foam components pasting.
After this process we attach one by one together through stitching in Stitching machine
one by one all the component and we use yard (3ply, 6ply, 9ply) and niddle (14 no. 18
no. 21 no.)To stitch components one by one.
Q.C. DEPTT: - all the upper components we cheque with the help of QC in Charge
such as (colour, stitching, stamping, fitting, interlining, backers, binding, Padding,
folding, easting, saddle, embossing, tapping criming) all the process we Complete and
after we approval that to upper lasting.
5).LASTING DEPTT:- When we start lasting work we make a long process step by
step after closing upper we take it lasting process. In this dep’t. We under stand lasting
process such as (moulding, lasting, site lasting, bounding, sole feeding, iron pressing,
cementing, heat shuttering, soal pressing, chilling, unlashing, cleaning, socks bearing,
polishing, ruffling, burnishing, finishing, passing, and packing) these all the process make
a final shoe.
When we start moulding process in lasting dep’t, there first process Moulding
upper with counter in heel with the help of moulding machine in temp, (170-180c).
When we start side and seat lasting process we moulding upper toe we
take upper in lasting machine to last upper toe with the cement in temp,(240-
250c) and we take time one time process (5-10) sec.
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61. After lasting when we take upper shoe in to side and seat lasting machine
last there upper heel with the help of yellow cement in temp, (225-250c)
and take time to side last one time (6-10) sec.
After side lasting when we take upper in bounding machine to rough upper
toe with the help of bounding machine in speed(700-1000).
After bounding upper shoe we do iron pressing with the help iron pressing
machine to gapes rinklle and make soft shoe in temp,(50-70c).
In ruffling machine we ruff all the side in upper shoe through ruffing
machine in speed (1000-1200).
Cementing is divided in to two and three process because after iron
pressing we do cement to use bostic lotion to paste upper shoe help of
pressure cementing machine.
After first cementing process we do sole cementing to use bostic lotion
and hardener through compressor machine.
After upper and sole cementing we take those upper and sole attach
machine to heat in temp,(350-450c) and after we attach together.
After heat shuttering we take it sole pressing machine to make better
through huffs to attach together and we complete it (10-15) sec.
In chillier machine we give cool ness those shoe to change atmosphere in
61
62. temp,(-0.5to-0.11).
In delisting we find out farma and shoe with the help of unlashing machine
we use pressure (40-60).
After unlashing we put on socks with the help of dendrite lotion attaches
together insole and socks.
We creeping all the side in upper and sole with the help of creeping
machine in speed (700-1000).
We burnish upper with the help of burnishing to make shine and fair.
After burnishing we polish that shoe with the help of dendrite lotion, gum
lotion, gardenia oil .we make shoe soft and skilful.
In passing time we check all the shoe angle there colour, Stitching,
stamping, fitting, lining, binding, padding, criming, embossing, cleaning,
tapping, and after we pass that shoe in the help of QC in charge.
After passing QC we take it packing to use poly bag and boxes to pack
that shoe to put safe and comfortable.
UPPER STOCK:- upper stock dep’t, mostly stock all of upper style in this
dep’t we cutting counter and top puff with the help of pressing machine and we
press top puff in upper toe with the help of heat press machine in temp, (140-
62
63. 170c) and after stitching with stitching machine.
SOCKS STORE:- in socks store we makes socks within a process bases .we
use first paste dendrite lotion to fold all side adage and stitch with the help of
stitching machine and we print sticker through screen with golden and silver
liquid such brand name ( red tape, George, greenstone, ork track, zinc, rocket
dog,) all the brand divided part demand bases there are many parties and brand
names .
WARE HOUSE: - After final lasting shoe we take it ware house according to
buyer demand. In ware house is a main dep’t, to packing Carton party order
bases. We stock there shoe buyer demand such as (red tape, rocket dog, zinc,
green stone, ork track, George) all the brands divided party demand bases.
There are many parties and brands name such as:
Parties name: - (Asda, Celon, Matlon, Brantano, Elan polo, Mirza UK).
Brand name: - (red tape, George, rocket dog, zinc, Orktrack, green stone).
In ware house we pack shoe in two types.
• bulk packing: - in bulk packing we packed a same number of shoes.
63
64. • mixed packing: - in mixed packing we packed all numbers of shoe.
Box packing: - when we packed box so we take numbers of shoe size to packing
there are (C1, C2, RB1, RB2, L1, L2,) size of boxes.
• In normal shoe we use C1 size of box such as (6, 7, 8,) no, of shoe.
• In long size of shoe we use C2 size of box such as (9, 10, 11) no. of shoe.
• In normal boot shoe we use RB1 of box such as (6 7 8)
No. of shoe.
• In long boot shoe we use RB2 of box such as (9 10 11)
No. of shoe.
A carton packing we do labelling (carton label, sales order no. label, shoe size
label, shipment label, and company label).
Carton label: - when we label carton label it means that understand
(purchasing order, buyer name, brand name, carton no.)
Shoe size label: - when we label shoe no, it means it so buyer demand shoe no,
bases such as (43, 44, 45, 46, and 48).
Sales order no, label: - when we label sales order no, through customer
demand bases.
64
65. Ship meant label: - we label shipment through send by ship where we send
carton such as (leharve, celon, jebel Ali).
Company label: - we label company name with the help of company label .its
means which one company deliver that production where from send it, in the
present scenario mostly organisation under take work and permanent initial
position.
CUSTOMER 65
PROFILE
66. CUSTOER PROFILE
A customer is a person who brings us his wants it is our job to handle profitable to him
and to ourselves.The key to customer retention is customer’s satisfaction. A highly
satisfied customer stays long with loyalty buys more as the company introduces a new
product pays less attention to on competing brands and advertising and is less sensitive to
price talks favourably about the company and its products.So the company should work
66
67. properly for the needs of customer and should be wise enough to measure customer
satisfaction regularly.
MIL is one of the company which recognize the importance of satisfying and retuning
current customers. That’s why MIL is market leader red tape shoe and tannery division of
India. Some of the major of MIL are as follow.
LIST OF EXISTING CUSTOMERS IN THE DOMESTIC MARKET
EASTREN REGION:-
1). MIRZA INTERNATIONAL LTD. KOLKATTA.
2). MIRZA INTERNATIONAL LTD. PATNA.
3). MIRZA INTERNAYIONAL LTD. ALLAHABAD.
4). MIRZA INTERNATIONAL LTD. GORAKHPUR
WESTERN REGION:-
1). MIRZA INTERNATIONAL LTD. MUMBAI.
2). MIRZA INTERNATIONAL LTD. AHAMDABAD
3). MIRZA INTERNATIONAL LTD. GUJRAT.
4). MIRZA INTERNATIONAL LTD. MERRUT.
67
68. 5). MIRZA INTERNATIONAL LTD. JAIPUR.
6). MIRZA INTERNATIONAL LTD. AGRA.
7). MIRZA INTERNATIONAL LTD. NEW DELHI.
SOUTH REGION:-
1). MIRZA INTERNATIONAL LTD .BANGLORE.
2). MIRZA INTERNATIONAL LTD. CHENNI.
3). MIRZA INTERNATIONAL LTD HYDRABAD.
NORTHEN REGION:-
1). MIRZA INTERNATIONAL LTD LUCKNOW.
2). MIRZA INTERNATIONAL LTD. KANPUR.
MAJOR DELAR:-
68
69. 1). MIRZA INTERNATIONAL LTD. MUMBAI.
2). MIRZA INTERNATIONAL LTD. KOLKATTA.
3). MIRZA INTERNATIONAL LTD. NEW DELHI.
4). MIRZA INTERNAIONAL LTD. BANGLORE.
OVER SEA AGENTS:
MIL America USA
MIL Europe UK
MIL S. Africa S.AFRICA
MIL France FRANCE
69
70. MAJOR CUSTOMER IN OVER SEA SHOE PRODUCT
CUSTOMER’S DESTINATION PRODUCTS
NAME
ASDA UK GEORGE
70
71. MATLON USA TAYLOR
&RIGHT
CELON FRANCE GREEN
STONE
BRANTANO UK ZINC
ELAN POLO USA ROCKET
-DOG
MIRZA UK UK REDTAPE
71
72. RESEARCH -METHODOLOGY
RESEARCH METHODOLOGY
The research methodology basically deals with collection of data and info from primary
source as well as secondary source and the analysis of data anA/C of research design.
“My project consists of research design of exploratory and descriptive”.
Exploratory study because final conclusion has to be reached on the basis of collected
72
73. facts and figures descriptive study because the org is a large scattered all over the country
as well as abroad therefore their dealers customers different units and branches are
scattered and situated according at different places. The marketing main head office in
sector -39 noida.
There fore it was difficult to get into face to face interaction with them therefore facts
have also been collected through e-mail their general opinion given it the department
from time to time.
Collection of secondary data:-
Whatever the existing secondary data was relevance for my study has been
collected from annual reports, journal, booklet, magazine, danik jagran, business
standard, file and document.
Collection of primary data:-
It is difficult to deal industrial product survey like consumer goods therefore analysis to
great extent has been based upon secondary data personal interview observation and
questionnaire separately prepared for worker managers customers dealers. On the basis of
data few hypothesis has been drawn and I have fried to work along with them, Interview
was the major tool of my project study as it avoids them to influence for answer but at the
73
74. same time maximum the accuracy with which question is answered.
Observation method:-
Certain time observation can tell much more than that of any verbal investigation.
Default and plus point can be checked about the organisation consulting from senior
official can clear the fact which is found essential with any project.
STETEGIC GOAL
MIL group us hered into the new millennium with the ple-dge of making MIL red tape
shoe a world class manufacturing organisation. By creating a “learning org with the focus
toward medical improvement in operation growth and opportunity through new product
development.
Globalisation compelled to confront a border ness world therefore companies need to
74
75. improvement innovativeness in every field like production planning, marketing
production to system wise to create a flexible org. which can quickly adopt itself to
external and internal changes. Therefore introduced progress like.
TPM: TOTAL PRODUCTIVE MAINTENANCE
QCP: QUAILITY CONTROL PLANNING
ERP: ENTERPRISE RESOURCE PLANNING
NEED FOR STUDY
The present market environment is very fluctuation not a single corporate sector is able to
product themselves from the flourishing economic recession during 1998-1999 and many
European manufacturing has slow down. Earlier MIL had complete monopoly of
domestic market but new emerged industries started sharing his domestic share I the
name of mirza international frinchigy.
75
76. Therefore there was need to carry out the research study to analyze the actual market
situation in domestic market whose product is globally accepted. Analysis of situation is
done keeping the view the hypothesis such as: Price and delivery are two important
factors which is affecting the domestic market against their rivals market has been
affecting by the emergence of several new rival as well as by unstable present economic
condition.
OBJECTIVE OF THE STUDY
Introduction and implementation of new and improved marketing strategies that help
retain the market share domestically and increase globally.
• To create monopoly I domestically market.
• To be globally competitor.
• To achieve excellence in quality through innovation new technology up
graduation.
76
77. List of data required:
• Size of domestic market
• Size of global market
No. of competitor at home and abroad target sales and final sales per annum.
• Effect of price on computers.
• Delivery system.
• Price delivery.
• Handling of customers complains after sales.
DATA
77
ANALYSIS
85. STRENGTH:-
• MIL processes good branding image and goodwill in the market.
• In market there is another quality product available in the market.
• High production capacity.
• (Red tape 2.60mn pairs of shoe outsourcing 1.40million pairs per annum).
• (Total sales 4.0 million pairs per annum).
• The company has sound financial position.
• Highly systematic infrastructure.
• Export increase periodically.
85
86. • Increase in no. of distribution.
• Highly skilful and technically qualified man power.
WEEKNESS:-
• Large overhead expenses in the firm of maintains product.
• High price of the product in the domestic market.
• No facility to the domestic customers.
• More no, of ware house and global distribution centre required in case of
export.
• Wastage of time in order processing in case of exports of foreign dispatch.
• Lack of proper co-ordination between the manufacturing facility and offices
and representative centre located world wide.
• Surplus employees with an average over 30 years lack of young dynamic
blood at work.
OPPORTUNITY:-
• Govt, planning regarding less expense ganga bridge in kanpur UP.
• New opportunity in the red tape shoe field especially goal.
THREATS:-
86
87. • As US has imposed anti dumping duties in shoe product from India UK,
USA, FRANCE, ITILY, HOLAND, POURTHGAL etc.
• Local political instability.
• Excess work force and having less automated procedure.
• Price a key factor deciding over all sales and market policies.
87
88. FINDING & CONCLUSION
FINDING
In the present red tape shoe maker Mirza International Ltd is leading
market share. The yearly sales volume is 739103 cartons which is highest in
the category. If we compare the per annum sales volume of indoor red tape
shoes. India is one among the faster developing countries in the world and
this fact is well supported by Mirza International Ltd.
MIL is well managed profit oriented organization. So company like MIL has
certainty better scope in future.
88
89. There are certain advantage and disadvantages, which we found while
under going this project. They are as follow:
PRODUCT RELATED:-
MIL products are well tested and inspected by world class authority which
certifies the quality of its products like red tape, élan polo, green stone, and
ork track, etc.
MIL product has good demand in the market.
All the major orders are placed by MIL because of its consist product
performance and with MIL.
The entire product is certified customers have fall confidence in placing
orders with MIL.
PRICE RELATED:-
This is the area in which we are unable together necessary information
because of lack of adequate data figure.
During the whole project we met several marketing and sales persons.
We also fell that the overhead are quite high compare to other company.
From the customers point of view we felt that due to high cost of mirza
international ltd. Its certain perspective customers.
89
90. PLACE RELATED:-
MIL is located in eastern region of our country that has been a point of
concern of its domestic customers although it has five ware house covering
all zones, the timely delivery is crucial.
All the branches and delars of MIL in India are connected with internet.
One of the point of MIL is that all the branches are situated in areas
supplied by its is road rail or by water.
PROMOTION RELATED:-
MIL promotional strategy such as participating in trade fare is not enough
to create awareness foe the customers.
After going through the detail of some of its major customers like footwear,
sport leather shoe, etc. we felt that customer are satisfied with the products.
MIL generally sends its respective to its customer to lessen the complication
and complaints.
The frequency of the seminars and industrial fair are less so that mirza
90
91. international ltd. Conducts meeting with its dealers and its distributor, even we
failed that company own web partial is not updated and upgrade time to time.
PACKAGING RELATED:-
MIL as well as felt is at per with current packaging trends.
MIL uses new age labeling and tags for their product which makes its
product mare attractive and reveals the world class quality.
PEOPLE RELATED:-
People of MIL are well discipline:
People are getting proper environment as well as work culture which is
quite understood with the slogan of MIL the “each one teach one to make
Mirza International Ltd. Number one”.
People of MIL are aware of the compensation policy.
People are assured about promotion as well as more incentive it they are
giving their best.
91
92. RECOMMENDATION
MIL should improve communication between the ranks and between the
functions. It should be ensured that at all levels the objectives are properly
understood and there is no difference in the perception of the company
policies between the ranks. HRD should design and conduct suitable training
programme at all level to ensure uniform quality consciousness and customer
orientation at all levels.
Interface between the plant and the sales should improve and a proper
92
93. format should be designed to enable feed back to sales from regarding
booking condition.
There should be a central co-ordination committee that would co-ordinate
between export and domestic sales to monitor the order booking position as
well as the status of various orders. They should also to monitor the order
various order. They should also look into priority the priorities of both export
and domestic sales to aboid conflict.
MIL should review its pricing policy. Price seems to be an area of critical
value. To complement this MIL should intensify focus on the equality control
and quality reduction programme.
although MIL had taken initiative the drive much more momentum the key
account management project need to be expedited.
Pricing factors:
The price is where MIL should take due consideration of especially the
competitors. This is good to have a leader ship pricing strategy but some time it is
beneficial to meet the customers demand.
In this era of globalization with so many competitors, MIL should its pricing
strategy and marks a balance in term of pricing to sustain in the market in the near
future.
93
94. Consumers want the price of MIL product to be reasonable but this factor has
proved to be the main hindrance and had resulted in getting low work order from
the regional and national market.
The price of the MIL red tape shoe is higher than those of other manufacture at the
national level and due to this its major competitors.
There are sizable proportion of delars and customers who are ready to comprise on
quality in order to expend their profit margin.
A price of MIL product has risen up to 35-45% with In a span of 2-3 years then of
its competitors price.
The quality factors:-
As we have observed that the rapid technology up gradation and innovation in the
company almost every company in this field is striving hard for getting ISO
certificate and other quality certificate, so MIL strategy related to its product
should confirm to the quality standard and should be different.
The company should keep strict the new development and carry out its R&D to
introduce new products.
MIL should work honestly to make some of its policies like TPM.
94
95. It can also reduce the cost of manufacturing by proper planning.
As India is becoming the hub of global multinational companies MIL should take
a detail research on the current market environment.
To increase and hence the product quality further the MIL should replace old and
less efficient machinery and equipments.
It should also formulate a strategy to evaluate the performance of its product in the
market.
The positive future is that quality related problem has to reach on “O” label to
ensure the optimal performance of the product and customer satisfaction.
COMPETITORS
MIL is facing a tough competition from its competitor’s comp-etition for MIL has
following dimension:
Competition from foreign company in the high end or niche market.
Competition from numerous domestic competitors in low end product market of
red tape and ork track shoe in the market.
95
96. Competition from organized domestic as well as foreign company in mid end
product market of red tape shoe.
It is facing the toughest competition from the domestic competitor’s particularly
small manufacturers who posses these characteristics:
Small Production Company.
Have low overheads and so the total production cost is low.
Comprise with the quality to reduce with price.
Recommendation at this front is to make move to acquire manufactures to prevent
the market share erosive both domestic international front.
Recommendation regarding market expansion:
MIL should work to carry out new promotion activities like advertising and public
company journals.
It should update and enhance its official website some of information regarding
current market scenario be included.
96
97. MIL can also invite on line order placement from its customers and keep in touch
with its customer through internet.
It should organize seminar with its delars frequently so the current market related
news could be reviewed.
MIL should make it move to untouched areas such as UK, USA, FRANCE,
EUROPE, HOLAND, in product red tape, élan polo, green stone, and zinc, needed
in infrastructure and mines development.
LIMITATION OF THE STUDY
The time period within which the study was conducted was limited and proved to
be major constraint.
The study was limited to major customers and dealers throughout the country
whose orders constitute the total executed by MIL.
As a single researcher it was difficult to deal with all aspect os study and conduct
extensive research.
97
98. FINDING AND CONCLUSION
Nereasingly focusing on exports of its products in the foreign countries MIL is the
producer of red tape shoe in India and hold first position in the international
market.
It produces a large variety of red tape shoe that for different purpose in areas such
as sport level, official shoe, defense level shoe etc.
98
99. MIL caters the needs of the domestic market as well as the international market
UK, USA, FRANCE, EUROPE, POURTGAL, etc.
MIL is increasingly focusing on exports of its products in the foreign countries.
MIL is the producer of red tape shoe in India and hold first position in the
international market.
Where high quality red tape and ork track is in demand.
Scheduled maintained and minimum wastage of the raw material and finished
products due to implementation of MIL.
More possibility of expansion due to stable financial position.
The demand for quality red tape shoe is increasing rapidly in the international
market.
99
100. QUESTIONNEIRE
TABULATION OF DATA:
1. Are you satisfied with the working of MIL?
100
101. 5%
20%
1
2
3
75%
Findings:
75% employees are satisfied in MIL work.
20% employees are not satisfied.
5% employees are both.
2. Are you satisfied with the working condition of your organization?
101
102. 10% 0%
20% 1
2
3
4
70%
Findings:
70% employees are satisfied.
20% employees are not satisfied.
10% employees are both.
3. Are you satisfied with the salary and perks received by you?
102
103. 10%
25% 1
2
3
65%
Findings:
65% employees are satisfied.
25% employees are not satisfied.
10% employees are both.
4. Are you aware of the statutory provisions as per Ads?
103
104. 10% 5%
1
2
3
85%
Findings:
80% employees are satisfied.
15% employees are not satisfied.
5% employees are both.
5. Are you satisfied with the statutory facilities provided by the management?
104
105. 15%
1
2
26% 59% 3
Findings:
59% employees are satisfied.
26% employees are not satisfied.
15% employees are both.
6. Are you satisfied with the promotion policy?
105
106. 10%
21% 1
2
3
69%
Findings:
69% employees are satisfied.
21% employees are not satisfied.
10% employees are both.
7. Are you satisfied with the canteen facilities?
106
107. 6%
15%
1
2
3
79%
Findings:
79% employees are satisfied.
15% employees are not satisfied.
6% employees are both.
8. Are you satisfied the non statutory facilities provide to you?
107
108. 15% 0%
1
2
3
26% 59%
4
Findings:
59% employees are satisfied.
26% employees are not satisfied.
15% employees are both.
9. Are you aware of the functioning of statutory committees?
108
109. 5%
0%
25% 1
2
3
70% 4
Findings:
70% employees are satisfied.
25% employees are not satisfied.
5% employees are both.
10. Are you aware of the role of safety officer?
109
110. 15%
1
2
26% 59% 3
Findings:
59% employees are satisfied.
26% employees are not satisfied.
15% employees are both.
QUESTIONNAIRE ON MARKETING PRODUCTION
PLAN-NING IN MIL MAGARWARA UNNAO (KANPUR):-
NAME:-
110
111. P.B.NO:-
DESIGNATION:-
PLEASE TICK AT APPROPRIATE COLUMN:-
Assessment Question
1. Are you satisfied with the working of MIL?
Yes ------ No ------ up to some extend ------
2. Are you satisfied with the working condition of your organization?
Yes ------ No ------ up to some extend ------
3. Are you satisfied with the salary and perks received by you?
Yes ------ No ------- up to some extend -------
4. Are you aware of the statutory provisions as per Ads?
Yes ------ No ------- up to some extend -------
5. Are you satisfied with the statutory facilities provided by the management?
Yes ------ No ------ up to some extend ------
6. Are you satisfied with the promotion policy?
111
112. Yes ------ No ------- up to some extend -------
7. Are you satisfied with the canteen facilities?
Yes ----- No ------ up to some extend ------
8. Are you satisfied the non statutory facilities provide to you?
Yes ------ No ------ up to some extend ------
9. Are you aware of the functioning of statutory committees?
Yes ------ No ------- up to some extend
10. Are you aware of the functioning of non statutory committees?
Yes ------ No ----- up to some extend -------
11. Are you satisfied with the functioning of committees in 9&10?
Yes ------ No ------ up to some extend -----
12. Are you aware of the scheme of workers participation in
management and committees constituted under this scheme?
Yes ------ No ------ up to some extend -------
13. Are you aware of the role of welfare officer?
Yes ------ No ------ up to some extend -------
14. Are you aware of the role of safety officer?
Yes ------- No ------ up to some extend ------
15. Are you satisfied about the performance /working of 13&14?
112
113. Yes ------- No ------- up to some extend -------
16. Are you aware about the number of union of workers and their role?
Yes ------- No ------- up to some extend -------
17. Are you satisfied with the working of recognized unions?
Yes ------ No ------ up to some extend ------
18. Are you motivated about your work and organization?
Yes ------- No ------- up to some extend -------
19. Are you satisfied with the grievance process?
Yes ------ No ------ up to some extend -------
20. Do you agree that the training is essential for improving production and productivity?
Yes ------ No ------ up to some extend -------
21. Which of the following you is the best means for motivating an employees?
Rank them
1) Monitory benefit
2) Recognition
3) Facilities
4) Good work environment
5) Job satisfaction
6) Job rotation
7) Promotion
113
114. 22. Please tick ( ) in the appropriate column. Relation between management and
recognized union.
a) Inter personal relation:
Excellent
Very good
Good
Satisfactory
b) Job satisfaction:
100%
75%
50%
25%
c) Over all rating of the organization:
Excellent
Very good
Good
Satisfactory
The information supplied by you is purely for study purpose and will be kept confidential.
114
116. “Marketing management 12th edition” Philip kolter
Business world out look magazines
Business standard news paper
Times of India news paper
Dainik jagran news paper
Web- site
www.mirza.co.in
www.mirza-india.com
www.google.com
www.yahoo.com
116
