Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title http://searchenginewatch.com/3627708

1. social media news release A Press Release for the Online World or a “Meatball Sundae”

2. problem Less stories . More creatively told . To the right people .

3. problem Design

4. Ivy Lee “ One of the founding fathers of modern day PR” (Wikipedia) history

5. history

6. the online media

7. the online media

8. the online media

9. the online media

10. community approach

11. current press release Image from Publicity Insider

12. solution

13. example

14. Branding and design Multimedia content Links to relevant content Share Social Media Content Hyperlinks Other elements Comments Relevant coverage

15. examples

16. impact 997 releases analysed of which 71 Social Media News Releases 51% 41% 62% Releases achieving 4 or more pieces of editorial/blog coverage 336% 1.1 4.8 Average Blog Coverage per release 108% 4.9 10.2 Average Editorial Coverage per release Improvement Traditional Press Release Social Media News Release

17. the “future”

18. Thank you Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193