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Real Story Group 2013:
Digital Marketing Landscape
                                                       Digital Marketing Platforms




                          Pure-Play Social Marketing                                  Social Media Analytics




                                                        Marketing Automation Suites




Copyright © 2013 Real Story Group                                                                              www.realstorygroup.com
Digital Marketing Technology Research

                                        Real Story Group’s Digital Marketing Technology
                                        research critically evaluates the strengths and
                                        weaknesses of 18 Digital Marketing Technology options.

                                        • Learn the real weaknesses of the leading tools

                                        • Avoid common pitfalls & negotiate a good price

                                        • Become your in-house expert on all major Digital
                                          Marketing Technology vendors

                                        • Download the reviews in minutes -- get the right
                                          shortlist in hours



                                    www.realstorygroup.com/Research/DMT/

Copyright © 2013 Real Story Group                                                    www.realstorygroup.com
RSG Research Areas:
Web and Content Technologies


We are a buyer's advocate
for enterprises looking to
invest in content
technologies.


We provide in-depth
research analyzing
weaknesses and strengths
of technology
and vendors.



Copyright © 2013 Real Story Group   www.realstorygroup.com
Why thousands of enterprises worldwide have come
to rely on our research & services

   Our business purpose:
   • We’re passionately vendor-independent and skeptical of marketing
     hype (thus our name) and work on behalf of technology users/buyers
   • We save our clients time, effort and money and reduce risk
   • We’re cost-effective

   Why we’re different:
   • Depth over breadth – unparalleled depth of content and expertise in
     the technologies we cover
   • Evaluations based on real-life experiences and real-time feedback
     from user community – not on what vendors tell us
   • RSG analysts are all former practitioners and are full-time employees
     of RSG
   • 12+ year successful track record – well respected in the market



Copyright © 2013 Real Story Group                                  www.realstorygroup.com
What Independence Means To Us




Copyright © 2013 Real Story Group   www.realstorygroup.com
2013 Vendor Map




Copyright © 2013 Real Story Group   www.realstorygroup.com
Contact RSG

  Technology research, vendor evaluations, strategic advisory & consulting services.

        Get a free vendor evaluation from our research:
        http://realstorygroup.com/Sample/

        Learn about our Premium Subscription options:
        http://www.realstorygroup.com/Subscribe/

        Learn about our strategic advisory & consulting services:
        http://www.realstorygroup.com/What-We-Offer/Consulting/




                                                        Contact us:
                                    info@realstorygroup.com | @realstorygroup.com
Copyright © 2013 Real Story Group                                                   www.realstorygroup.com

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2013 Digital Marketing Technology Logo Landscape

  • 1. Real Story Group 2013: Digital Marketing Landscape Digital Marketing Platforms Pure-Play Social Marketing Social Media Analytics Marketing Automation Suites Copyright © 2013 Real Story Group www.realstorygroup.com
  • 2. Digital Marketing Technology Research Real Story Group’s Digital Marketing Technology research critically evaluates the strengths and weaknesses of 18 Digital Marketing Technology options. • Learn the real weaknesses of the leading tools • Avoid common pitfalls & negotiate a good price • Become your in-house expert on all major Digital Marketing Technology vendors • Download the reviews in minutes -- get the right shortlist in hours www.realstorygroup.com/Research/DMT/ Copyright © 2013 Real Story Group www.realstorygroup.com
  • 3. RSG Research Areas: Web and Content Technologies We are a buyer's advocate for enterprises looking to invest in content technologies. We provide in-depth research analyzing weaknesses and strengths of technology and vendors. Copyright © 2013 Real Story Group www.realstorygroup.com
  • 4. Why thousands of enterprises worldwide have come to rely on our research & services Our business purpose: • We’re passionately vendor-independent and skeptical of marketing hype (thus our name) and work on behalf of technology users/buyers • We save our clients time, effort and money and reduce risk • We’re cost-effective Why we’re different: • Depth over breadth – unparalleled depth of content and expertise in the technologies we cover • Evaluations based on real-life experiences and real-time feedback from user community – not on what vendors tell us • RSG analysts are all former practitioners and are full-time employees of RSG • 12+ year successful track record – well respected in the market Copyright © 2013 Real Story Group www.realstorygroup.com
  • 5. What Independence Means To Us Copyright © 2013 Real Story Group www.realstorygroup.com
  • 6. 2013 Vendor Map Copyright © 2013 Real Story Group www.realstorygroup.com
  • 7. Contact RSG Technology research, vendor evaluations, strategic advisory & consulting services. Get a free vendor evaluation from our research: http://realstorygroup.com/Sample/ Learn about our Premium Subscription options: http://www.realstorygroup.com/Subscribe/ Learn about our strategic advisory & consulting services: http://www.realstorygroup.com/What-We-Offer/Consulting/ Contact us: info@realstorygroup.com | @realstorygroup.com Copyright © 2013 Real Story Group www.realstorygroup.com