Back in the olden days, brands whacked people over the head with feature-driven messages. Nuclear families, TVs and living rooms were the ideal environment for bully-boy push tactics to thrive. But online, the public is your judge and jury. Fail to entertain and you’ll hang. Make them laugh or cry, make them surprised or angry… but for heaven’s sake you got to move them. If you do, good things will happen; they’ll share, recommend, even watch ‘til the end! But what’s the best way to understand if you’ve got pulling power? Which groups does it resonate with? Facial tracking technology can answer these questions within a day or two for a few thousand pounds.

1. Emotional Experience
How to connect with the customer
Imagination | London | 5th June 2014

2. Facial coding - WTF?

3. Video Production Video Distribution
2012 2013 2014
1,000
5,000
16,000
Videos
tested
Facial Coding is Growing Fast

4. …it’s used by lots of familiar brands.

5. Facial Coding Demo
Uses a mix of 2D and 3D
modelling to measure
emotions.
Compensates for adverse
lighting conditions and
occlusions.

6. How it works
People view your
content at home, on
their own computers,
replicating a normal,
everyday viewing
experience. All content
is secure and
confidential.
Data’s collected
Emotions are collated
from audiences and
processed in near real-
time.
Data’s crunched
Data is instantly
available online, easily
accessible and
presentation-ready:
1: Segments
2: Norms
3: Performance
Data’s displayed

7. Online Dashboard
Easy to read,
second-by-
second charts
with customisable
views and data
segments.
Slice ‘n’ dice views

8. Online Dashboard
Benchmark against
similar categories,
markets and
geographies.
Thousands of videos in
our database which
grows every week.
Compare instantly

9. Online Dashboard
A simple, presentation-
ready overview report,
including a 1 to 10
performance score
based on four metrics:
Attraction, Retention,
Engagement and Impact.
Performance at-a-glance

10. Volkswagen - The Force has
excellent overall performance. Better
than 92% of ads
EmotionAll® score
Volkswagen – The Force

12. High EmotionAll® scores drive results
3x
20x
8x
100x
More likely to
watch to the end
Higher click
through rate
Social action
conversion
Quicker in
attracting views
Source: AOL research 2013

13. What is experiential
content?

14. Experiential content characteristics
People are at the
centre of the narrative
– not the product.
Human
Experiential content
tells a story – there’s no
hard sell.
Stories
Amusement and
enjoyment keeps an
audience engaged,
makes it memorable –
sharable even.
Entertain

19. Experiential content characteristics
People are at the
centre of the narrative
– not the product.
Human
Experiential content
tells a story – there’s no
hard sell.
Stories
Amusement and
enjoyment keeps an
audience engaged,
makes it memorable –
sharable even.
Entertain

22. “People will forget what you
said, people will forget what
you did but people will never
forget how you made them
feel.”
Maya Angelou – Poet, author and activist

23. Thank you
realeyesit.com | @realeyesit | #ExperienceContent