Weitere ähnliche Inhalte Ähnlich wie B2B Social Media Made Easy (20) Mehr von Reading Room (20) Kürzlich hochgeladen (20) B2B Social Media Made Easy5. NARROW AUDIENCE, NOT SCALABLE
LIMITED INFLUENCE IN THE ACTUAL
(NOT PERCEIVED) DECSION MAKING
PROCESS
NO LONG TERM ENGAGEMENT
8. PERCENTAGE OF B2B MARKETERS WHO USE VARIOUS SOCIAL
MEDIA SITES TO DISTRIBUTE CONTENT
LINKEDIN 83%
71%
TWITER 80%
74%
FACEBOOK 80%
70%
YOUTUBE 61%
56%
GOOGLE + 39%
13%
PINTEREST 26%
N/A
SLIDESHARE
23%
20%
VIMEO 12%
N/A
FLICKR 10%
10%
STUMBLE UPON 10%
N/A
FOURSQUARE 8%
N/A
INSTAGRAM 7%
N/A
TUMBLR 7%
N/A
QUORA 6% 2012
N/A
2011
0 20 40 60 80 100
2013 B2B CONTENT MARKETING BENCHMARKS – NORTH AMERICA: CMI/MARKETINGPROFS
10. WHAT INFLUENCES B2B PURCHASE DECISIONS
WOM 84%
SALESPERSON 60%
WEBSITES 59%
PRINT PUBLICATIONS 58%
VARS 55%
IN-PERSON EVENTS 45%
ANALYSTS 48%
SOCIAL MEDIA 46%
EMAIL 41%
WEB EVENTS 40%
INTERACTIVE MEDIA 30%
BLOGS 24%
SOURCE: FORRESTER RESEARCH
12. 100%
90%
91%
80%
70%
70%
60%
59%
50% 55%
58% 48%
40% 43%
37%
30%
20% 24%
20%
10% 17%
0% 5%
CREATORS CRITICS COLLECTORS JOINERS SPEC TATORS INACTIVES
B2B BUYERS US ONLINE ADULTS
SOURCE: FORRESTER RESEARCH
14. OF B2B BUYERS ARE ACTIVELY
USING SUPPLIER-PRODUCED
CONTENT & SOCIAL MEDIA IN
ORDER TO SPEED UP THEIR
PURCHASING DECISIONS.
Lead Creation, Australia’s Social Media Presence 2012
15. OF BUSINESS BUYERS BELIEVE ALL
COMPANIES SHOULD HAVE A
SOCIAL MEDIA PRESENCE. THE
INTERNET IS THE C-SUITE’S TOP
INFORMATION RESOURCE
(74% OF C-LEVEL EXECUTIVES SAY IT’S VERY VALUABLE)
18. START THE BUYING PROCESS ON
THE WEB
Lead Creation, Australia’s Social Media Presence 2012
19. TURN TO PEER REVIEWS AND
SOCIAL MEDIA
(74% OF C-LEVEL EXECUTIVES SAY IT’S VERY VALUABLE)
20. DON’T CONTACT A SOLUTION
PROVIDER UNTIL AFTER
ESTABLISHING A LIST OF
PREFERRED VENDORS VIA ONLINE
RESEARCH
38. WE GIVE YOU AMAZING
CONTENT.
YOU GIVE US YOUR EMAIL
ADDRESS, FOLLOW US OR
LIKE US
40. STOP GIVING RESPONSIBILITY FOR
SOCIAL TO THE PA AND ADMIN TEAM.
IDENTIFY
GIVE THEM CONTROL, HELP THEM
SPREAD THEIR ENTHUSIASM.
42. PEOPLE LISTEN TO AUTHORITY. CEOS
WANT TO SPEAK TO CEOS.
(EVEN IN SOCIAL)
IDENTIFY SENIOR SOCIAL
CHAMPIONS. PROMOTE THEM.
48. WHERE DO YOUR AUDIENCES LIVE?
WHAT CONTENT IS APPROPRIATE FOR
WHICH CHANNEL?
(AND MOBILE SITE) IS STILL VITALLY
IMPORTANT.
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