Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
4. Reactive
A Little About Us
A Little About Us
Clients we have created websites and performed online
marketing for include Rip Curl, British Airways, Cervélo,
Sydney Airport, Coles Group, ANZ, Nissan, Tesco and
Amnesty International Australia.
Reactive is a digital agency specialising in strategy,
Auckland and New York.
Our focus is on planning and implementing engaging online
Our reputation is one of excellence and innovation in the
online channel — evidenced not only by the quality of work
we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and
marketed hundreds of websites for some of Australia,
New Zealand, America and Europe’s most prestigious clients
including blue-chip corporate, retail and travel brands, B2B
companies across all industries, as well as Local, State
and Commonwealth Government.
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6. Reactive
Our Expertise
Codagenic is the software development division of Reactive.
provide robust solutions for digital agencies and professional
developers worldwide.
need to run your online store, featuring out-of-the-box mobile
and tablet optimisation, multi-site management, product
systems and tablet-friendly administration. Built on robust
engine for online sales growth.
Reseo, a division of Reactive, is one of Australia’s leading
search marketing agencies with dedicated and talented
whilst delivering a strong return on investment.
Conversion Optimisation (CO) Reseo is ideally positioned
to help you generate more sales and leads from your
digital properties.
Reseo works with some of Australia’s leading brands and
focuses on maintaining exceptional customer relationships
and satisfaction.
Baselocation is a world-class hosting provider with over
eleven years of experience hosting some of Australia’s most
popular websites. Baselocation is committed to the highest
levels of reliability and customer service — a commitment that
is backed up by our service guarantee and 24/7 emergency
support facilities.
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8. Reactive
Our Expertise
Our Expertise
digital communication solutions
that are results driven.
Project Management
Insight & Strategy
Our focus on innovation and digital expertise enables us
to drive your digital and online marketing strategy further.
management seriously and will provide your company with
two senior team members to be your points of contact.
provides an enhanced user experience and promotes positive
growth in your online presence.
Your account manager will get to know your business
inside-out, and will work with you over the years to come.
Design & Usability
methodology, preferring instead to select the most
from all disciplines to sketch, discuss and brainstorm.
Integrated Marketing
to establish lasting (and lucrative) relationships with
consumers and iterate often based on feedback.
communication to ensure your brand reaches and resonates
with your customers. Our marketing solutions allow you
to engage in a one-to-one dialogue with your customers
and build loyalty.
As a fully integrated digital agency, our development teams
have industry-leading experience combining cutting edge
concepts with a deep understanding of database backend
expertise. Our websites provide a great user experience for
your customers and for your teams.
base using tools such as customer loyalty initiatives, database
segmentation, data analysis and social media.
An integrated approach to your marketing is essential
development and integration will ensure that your website
with your customers.
Reactive is a trusted Sitecore and Adobe partner and works
with them to build successful solutions for our clients.
giving us access to promotional campaigns for you and
development assistance.
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9. ANZ
ANZ BUZZ #Sydfest
ANZ BUZZ #Sydfest
Sydney Festival is one of Australia’s largest annual cultural celebrations with an
overseas including dance, theatre, music, visual arts, cross media and forums.
The Brief
create a unique social media aggregating tool for the festival.
tablet or mobile device. The site also featured both a list and
a map view, so visitors could view tweets, photos and checkins either as a social feed list, or plotted on a map, allowing
users to see festival ‘hotspots’.
The Challenge
Reactive created a site that would collate all the social
networking activity of festival goers, enabling them to
participate with each other and, by documenting their own
experiences, help to create a collective social voice around
the festival.
The Results
The launch of the platform resulted in media attention, as
well as positive sentiment on social media platforms from
a variety of users.
Awards
The Idea
YouTube, which enabled users to see a personalised summary
of their friend’s activity and festival events on their desktop,
FWA Site of the Day
08
11. ANZ
ANZ BUZZ #Sydfest
Facebook, Instagram and YouTube,
which enabled users to see a
personalised summary of their friend’s
activity as well as festival events on
their desktop, tablet or mobile device.
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12. The Most Powerful Arm Ever Invented
themostpowerfularm.com
The Most Powerful Arm Ever Invented
and causes a progressive deterioration of muscles. It leads to a loss of movement,
immobilisation and eventually premature death.
The Brief
under the name Save Our Sons and are desperately raising
money to bring clinical trials to Australia. But since the
we needed to bring more attention to the cause. Reactive’s
aim was to start a petition that gets the Australian
The Results
clearing the threshold for petitions to be put in front
of the Australian government for consideration, and it
was submitted to the Australian Senate for consideration
match the money raised by Save Our Sons, dollar for dollar.
The Challenge
The strategy was three-fold. First, we wanted to use
innovative technology to turn signing the petition into an
experience worth sharing. Second, we wanted to make it
interesting enough for mainstream media to report about
it. Third, we knew we needed to add a strong social media
component that allowed all supporters to spread the
message among their friends.
primetime television, in almost every national newspaper
and had over 2 million Facebook impressions. Awareness
levels grew exponentially and web users donated more
The Idea
Awards
experience but also helped those in need.
writing was entirely driven by Facebook. Facebook Connect
was utilised to authenticate signatures and track analytics.
Cannes Bronze Cyber Lion
signing of a user’s signature, and was connected to Facebook
so that a photo of a user’s signature was automatically
shared on their Facebook timeline, furthering attention to
Spikes Asia Gold Award
Spikes Asia Silver Award
Technology.
Categories.
To make the arm even more powerful, the robot was
given handwriting based upon the writing from the last
item Jacob Lancaster, the face of the campaign, ever
IAB Australia Creative
Showcase 7.6
IAB MIXX Gold Award
and Lead Generation.
FWA Site of the Day
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14. The Most Powerful Arm Ever Invented
themostpowerfularm.com
“Reactive’s passion in their work
helped bring the idea of the Robot
Arm to life, and as a result, our
petition was heard by the Australian
Government. I can’t praise enough the
creative vision, execution, generosity
and good will of the Reactive team.”
Johnny Kairouz,
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17. Experience Mendoza
experiencemendoza.com
Experience Mendoza
Argentina. Operating and selling private vineyard estates alongside a wine
tasting room maintains the bulk of their core business, but a new venture
The Brief
The Idea
portal for this region, attracting travellers to the resort and
spa while supporting tourism for the region as a whole.
Allowing a visitor to curate his or her own travel itinerary and
navigate through the beautiful region from their own home
was central to making the site successful. A travel itinerary
The Challenge
for travellers, providing them with engaging and dynamic
tourism pages, an interactive map, and rich photography.
attractions, can be emailed to them or forwarded to a friend.
Each attraction’s page is social-integrated to be shared on
popular social networks.
Vines saw an incredible opportunity to
visually showcase the area for the rich beauty and incredible
An obstacle for tourism in the area had been the lack of
maps and information architecture for an area of the world
about which there was little content available. Reactive was
able to circumvent this by integrating Google maps, Google
From accommodations to activities to itineraries, visitors
that the site automatically loads in one of three languages
need to make their trip to the area a success. At the heart
of the website is the familial sense that all of the suggested
The Results
owners themselves, as they share tips and insight they
have procured over the past decade while doing business
in Argentina.
experiencemendoza.com
utilises Google Analytics to measure website visitation.
The site also has an impressive search ranking given it
has only been live for a short period of time.
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21. Experience Mendoza
experiencemendoza.com
Photograph by Michael Evans.
“Reactive is a dynamic and creative
work with and innovative at a moment’s
experiencemendoza.com,
the Reactive team brought to life the
way that is visually breathtaking and
incredibly user-friendly.”
Michael Evans,
22
22. Sydney Airport
sydneyairport.com.au
Sydney Airport
airport. As a vital economic hub, it is the busiest airport in Australia. A typical
international and domestic terminals.
The Brief
Sydney Airport approached Reactive to design a new look
and feel for their website as a digitial portal that travellers
check regularly to plan and stay abreast of their travel
itinerary. The previous online presence consisted of three
separate websites. This resulted in a fragmented user
experience — not only was valuable information spread
across three separate locations, but the branding and
thematic style of each site lacked consistency.
features and promotion to be a focus.
Key features include:
An airport visit planner
Flight route maps
Interactive airport maps
The Challenge
The new site needed to bring the disparate online properties
together into a single, cohesive web presence and create
a clearer distinction between B2B and B2C sections of the
website. It also needed to enhance customer loyalty and
engagement in support of revenue growth. Finally, the new
site needed to help shift perceptions of the airport from a
The Idea
The new site places the customer at the heart of the airport
online experience. The design is engaging and comprehensive
with visual impact. It also repositions the airport as customer
and experience focused, which build positive brand associations
for Sydney Airport as a whole.
The Results
The launch of the new website received positive coverage
Sydney Airport brand elements to retain a neutality that
experience allows quick navigation to important features
visitors demonstrate the Australian public also approve
of the new site.
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26. EPA Victoria
epa.vic.gov.au
Environmental Protection Authority (EPA), Victoria
its transformation program to become a modern environmental regulating body.
The Brief
to current systems. It allows enterprise-grade search
required an organised site with a new look to house the wide
The site was tested for usability with several test groups
during the design process. It has been accessibility tested
The Challenge
audiences to develop an exciting online presence. A considered
approach was adopted, one that was conscious of the broad
target audience and potentially information-heavy nature
of the content.
tested (back to IE6 with graceful degradation). The site
Government requirements. The site is also compatible
with multiple devices for ultimate accessibility.
The Results
The Idea
extensive database.
requirements. The site is fully responsive and adapts to a
Sitecore) that allows for seamless back-end integration
The site has been a great success from launch, with
publishing services.
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30. Red Visitor
redvisitor.com
Red Visitor
Red Visitor is a travel inspiration and information website that provides a mix of
editorial, interviews and destination guides to an audience of discerning travellers
looking for the best from their chosen destination.
The Brief
during the planning phase of the business. Following this
initial consultancy period Red Visitor engaged Reactive to
create an inspirational and engaging website that would
appeal to their discerning target audience and form the
core of their business over the coming years.
The Challenge
The design of the website takes inspiration from high-end
travel and fashion magazines using large, high quality
images to engage and inspire its discerning target audience.
At the same time this photo-heavy style compliments the
minimal Red Visitor branding developed in consultation with
Reactive’s design team.
The Idea
to industry experts, the website provides a number of
Destination Guides
provide more factual content for people looking for the best
Travel Ideas and a regularly
updated blog provide an editorial overview of what’s hot
from around the world. The Local Experts section of the site
takes a more relaxed approach by featuring exclusive video
interviews with celebrities, industry leaders and travellers
themselves (shot by the Red Visitor team) on their favourite
hotspots in their hometowns.
including membership, sponsorship and advertising. The
amounts of video generated by Red Visitor into the website
content. Facebook and Twitter widgets are used heavily
throughout the website to promote sharing of content.
The Results
launch Red Visitor has been working with Reactive to
with member feedback. By engaging users in the ongoing
development of the website and utilising tools such as
Facebook, Twitter and YouTube, the website has seen
Awards
Travolution Awards
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2012 Webby Awards
Nominee — Best
34. Cervélo
cervelo.com
Cervélo
Cervélo is the industry leader in bike engineering and the world’s largest
manufacturer of time trial and triathlon bikes, producing the fastest bikes
on the market.
The Brief
The Idea
Cervélo delivers a unique and intimate experience to the
consumer, and has a strong global network of retailers
to support their product range.
A new, clean design built upon the existing Cervélo brand,
while introducing a bold new typeface, lifestyle video
Cervélo wanted to develop a digital footprint to match
and customer databases.
The Challenge
The site needed to be clean, user friendly, and promote
Cervélo’s premium products. It also needed to be a central
resource not only for the consumer, but also for the retailers
— providing a range of tools and resources to highlight and
complement the high-end product range.
The product features, technologies and achievements are
featured heavily throughout the site to assist with the
consumers’ purchasing decision. Throughout the
site, customers are reminded about the opportunity to
tailor the product to suit their own requirements.
The Results
experience. The considered design successfully extends
the Cervélo brand to a digital platform. It also creates a
sense of community while promoting brand intergity,
quality of craftsmanship and the sport of cycling.
Awards
2012 Webby Awards
Honoree — Corporate
Communications.
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39. Coles Supermarkets
coles.com.au
Coles Supermarkets
Coles Supermarkets, one of the largest grocers in Australia, engaged Reactive
to refresh their online assets. Their previous website was fragmented and
The Brief
After a successful launch of the Coles Feed Your Family
app, Reactive was excited to continue working with Coles
Supermarkets on a refresh of their online assets. The previous
Coles website was fragmented, resulting in a number of sites
databases, seamlessly pulling in up-to-date information
like super specials, local store details and catalogue
highlights. Search Engine Optimisation was enhanced
Coles wanted to enhance the online customer experience, while
and Reactive transferred analytics tracking onto every
template of the website so that analytics could be tracked
accurately for measurement of ROI.
The Idea
The Results
After Reactive performed a thorough review of the website
site’s responsive design adapts to any device the customer is
digital branding, the Coles website focuses on customer
needs while utilising an enhanced back-end system, Sitecore,
for easy creation of new, professional looking pages by the
Coles marketing teams.
website has already received accolades from customers
indicating that their browsing experience has been enhanced
and local information on specials is readily available. The
Coles team has found administration and management of
the website, including refreshing content, to be easier than
ever with the Sitecore platform.
Awards
2013 Sitecore Awards
Consumer Goods.
42
43. Coles Supermarkets
Feed Your Family App
Coles Feed Your Family App
Coles Supermarkets intended to re-capture the territory of meal inspiration for
Australian families through a Feed Your Family for Under $10 campaign.
The Brief
where digital is the destination — the campaign is pointing
seamlessly integrate a tablet digital destination with the
Feed Your Family for Under $10 campaign, creating buzz and
shareability amongst Coles customers.
discover. It’s a digital product that adds value to consumers’
everyday lives and enhances the grocery shopping experience.
The Challenge
The Results
Reactive devised and designed the Feed Your Family
App as a family recipe book that helps Aussie families save
by inspiring every day, low cost family meals. The recipe book
has a special focus on weekly Coles specials (discounted
fresh produce), and provides recipe ideas to cook with the
specials ingredients.
The overall success of the digital campaign was to be
determined by app downloads, user sessions, return user
visits and shareability — how many recipes were shared
Coles Feed
Your Family
The Idea
Along with recipes using specials ingredients, the app also
features video tutorials with celebrity chef Curtis Stone, the
face of the
campaign. The
inclusion of these tutorials in the app further connected the
customer’s Coles experience with their digital experience,
and provided additional ways for users to browse, share,
the app eight times or more in the 4 week period. Downloads
grow as new features are added and the app is promoted.
Food & Drink in iTunes Australia.
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47. Weight Watchers: Plate of Our Nation
plateofournation.com.au
Weight Watchers: Plate of Our Nation
most successful weight-loss organisation required a new website to launch an
ambitious, integrated campaign,
.
The Brief
that would serve as the centrepiece of the campaign,
providing a focal point for the nation to get behind the cause.
The Challenge
An innovative and refreshing aesthetic was chosen that
employed simple visual cues and avoided a content heavy
layout. Lighthearted images were used to illustrate
statistics in a clear and visually interesting way. The overall
tone was one of optimism and positive change. A centred
layout and full screen sliding navigation was used, allowing
the user to quickly and intuitively explore, contribute and
engage. The site was fully responsive, adapting to a range
of devices.
adding their
. By showing their support, an
individual’s total number of Facebook friends was added to
the
.
By engaging the online public and encouraging participation,
the online community literally became a part of the campaign
themselves. This fostered real interaction among participants
and generated online promotion and interest via visitors’
social platform of choice.
The campaign was also designed to compliment print and
radio campaign with QR codes appearing on print collateral
directing users to the
mobile site.
The Results
Visitors were able to take a survey to see how they compared
with the rest of the nation in terms of food knowledge and
cooking skills. The website included practical hints and tips;
from shopping and cooking ideas, to recipes, to insight and
Social
of launch
Likes within two weeks of launch
psychology, obesity research and fashion.
The Idea
A unique feature of the campaign was its ability to facilitate
live social media interaction. Visitors to the website were
encouraged to take action and
by
Awards
2012 Webby Awards
Nominee — Health/
50
49. Weight Watchers: Plate of Our Nation
plateofournation.com.au
for our campaign. They turned what
could have been a simple 2D campaign
informative platform that allowed
users to engage with complex
concepts in a myriad of ways.”
Carolina Gutierrez-Vargas,
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52. British Airways
In-Flight Entertainment
British Airways In-Flight Entertainment
while remaining simple and intuitive for users.
The Brief
The Idea
British Airways approached Reactive to design their new
By following a strong user-centred design process and
testing designs at key stages, we were able to deliver a
system that more than met the goals of British Airways
and its loyal passenger base.
The Challenge
The Results
The new IFE designs were initially used on British Airways’
between classes.
to twenty-four month period.
In creating the design, Reactive researched a wide range
of user interfaces such as digital TVs, game consoles and
traditional airport check-in kiosks to establish best-practice
navigation principles for touch screen devices.
56
56. British Airways
In-Flight Entertainment
“Reactive have been instrumental
in the design of our newest
entertainment system and have
delivered a fresh and innovative
interface for our customers whilst
timescales.”
Richard D’Cruze,
60
57. Theory DSA iPhone Apps
The Driving Standards Agency (DSA) is a government agency that promotes road
safety and delivers driving tests to aspiring motorists in Great Britain. For British
car and motorcycle provisional license holders, a theory test must be taken to
obtain a full license.
The Brief
Key features include:
publishing the guides to studying for a theory test,
approached the team at Reactive to develop a set of three
Easy-to-read study guides
with a study guide that also included a range of practice
tools to help them pass their test.
In-app purchase for hard copy and CD–rom versions
from the app
The Challenge
User’s high score recorded and displayed via the Game
Centre integration, with badges forwarded for users’
achievements.
In order to create an app that was easy to use and would
appeal to DSA’s target audience, Reactive encouraged users
to leave feedback on the DSA Theory Test Facebook page
and researched a number of applications that were relevant
to the product’s development.
The Results
are delivering strong results for DSA. The Theory test app
The Idea
The apps deliver a highly intuitive user experience,
complimented by a simple, clean design.
has continued to work together with DSA on a number of
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59. Amnesty International Australia
amnesty.org.au
Amnesty International Australia
Amnesty International Australia (AIA) is part of a global organisation of individuals
who campaign courageously for human rights. AIA engaged Reactive to conduct
The Brief
Ensuring that tasks suiting all user groups were
clearly presented
online activism, and grow the size of the customer database.
Secondary goals included encouraging more campaign
activity, encouraging the sharing of content and leveraging
the social web.
Improved site map, particularly more action focused top
navigation labelling
The Challenge
Improved visual design, with better use of graphics, icons
and imagery.
had to ensure that the solution was easy to implement by
the internal Amnesty web team.
Improved site navigation with the introduction of
mega-dropdowns for ease of discovery
The Results
The Idea
In ensuring that the tasks suiting all user groups were clearly
presented, Reactive proposed and executed an improved
site map with more action-focused top navigation labelling.
New site navigation was also introduced for ease of discovery,
and integrated social sharing tools were added for users to
spread the word about AIA’s work.
feedback from users and Amnesty International Australia.
The strong results include:
Key features of the solution included:
increase in the number of Facebook fans
Bringing user activity to the surface to showcase the
vibrant online community of like-minded individuals
Encouraging online actions through clear messaging,
simple tools, and demonstrating the outcomes of
actions taken
Awards
about AIA’s work
2011 Webby Awards
Nominee — Activism.
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61. Ripcurl
ripcurl.com.au/shop
Rip Curl
One of the world’s most recognised brands, Rip Curl has been at the forefront of
with the attitudes and aspirations of those on The Search.
The Brief
Rip Curl wanted to develop an eCommerce website that
would provide consumers with an intuitive, user-friendly
and highly reliable online shopping experience.
The Challenge
The Results
addition to Rip Curl’s existing website. Since then, the online
store has consistently recorded high average order values,
low bounce rates and long dwell times, resulting in strong
conversion rates and sales.
Awards
company wanted the site to also build brand loyalty and
increase repeat purchases amongst Rip Curl customers.
The Idea
2010 AIMIA AWARDS
Finalist — Best Retail
Category.
and conversion maximisation, and ensured that best-practice
eCommerce principles were applied. An email marketing and
loyalty and encourage repeat purchases.
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65. Tesco Real Food
realfood.tesco.com
Tesco Real Food
Tesco, the United Kingdom’s largest food retailer, wanted to improve customer
perceptions towards the freshness of their food and to engage customers around
food and cooking related topics.
A new website needed to support Tesco’s retail strategy
by driving sales to Tesco’s grocery and wine eCommerce
websites.
other recipes they may like based on their saved preferences.
The Friend Feed in the Recipe Binder shows users’ Facebook
friends’ recent activities, including saved and cooked recipes
and meal plans.
The Challenge
The Results
Reactive worked with Tesco to develop a detailed
The Real Food website achieved the following results:
The Brief
online (a total of 12 separate websites) and establish a set
of content requirements that would inform the design
and structure of the new website. Based on this research,
an information architecture model was developed for the
website that would meet Tesco’s food communication
needs online, now and in the future.
Regularly receives over 1 million site visits per month
active community on Facebook and in-store
Is the largest online retailer database of recipes with
The Idea
Independent research conducted following the launch
The Real Food website successfully provides an inviting
and inspiring entry point into Tesco’s broad food and drink
glossary of cooking tips and ingredients, including a wealth
of video content and a blog from Tesco’s food experts, make
the website a one-stop-shop for aspiring cooks of all levels.
user perceptions of Tesco’s passion and authority with
regards to food.
Awards
At the heart of the site is a recipe database which now
comment on, rate and share via social networks. The recipe
2012 BIMA Awards
eCommerce website by enabling users to add all recipe
ingredients straight to their Tesco grocery shopping cart
for immediate checkout.
grocery shop. The
helps you create a meal
plan featuring recipes from the site based on a range of
preferences including budget, diet and time.
The second feature, the Recipe Binder, enables customers to
save their favourite recipes and then dynamically suggests
2011 APA Awards
Solution (Comsumer).
“The entire site shows great functionality. Content such as
the seasonal recipe and buying option really adds to the site’s
the value of constantly updated, top quality content.”
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69. Tesco Real Food Recipe Finder
realfood.tesco.com
Tesco Real Food Recipe Finder
Tesco, the United Kingdom’s largest food retailer, engaged Reactive to deliver a
captivating in-store digital design solution that would inspire customers to cook
Real Food website.
The Brief
The Real Food Recipe Finder enables customers to browse
recipes (sourced from the Real Food website) on an in-store
kiosk based upon several variables including: ingredient,
dietary requirements, cooking time, seasonal ingredients
The Results
printing, emailing, or texting a recipe to themselves. An
recommend the kiosk to family or friends.
The Idea
Customers can print, email or text a shopping list of the
ingredients for their chosen recipe, along with a link or
QR code to the full recipe online to make it at home.
The interface for the kiosk is designed to be extremely easy
‘browsing time’ in store). The branding of both the Recipe
Finder interface and housing aligns with the Tesco and Real
Customer feedback was also extremely positive. On Kantar
Retail’s Conversations blog, one reviewer found the kiosk
especially great at enhancing the customer shopping
experience:
a work of unparalleled genius, enabling shoppers to browse
example of technology being used as a facilitator to enhance
the shopping trip and engage with and inspire the shopper.
74
71. Tesco Real Food Recipe Finder
realfood.tesco.com
“The Reactive team really understood
delivered an innovative and engaging
solution. As a result of the success of
Megan Powell,
76
73. Cochlear
cochlear.com
Cochlear
Cochlear, the leading global expert in implantable hearing solutions, had an
and expertise.
The Brief
environment that spoke to the emotional nature of the
international cohesion, so this was to be addressed as well.
The Challenge
(Understand, Discover, Support and
) was created,
ensuring the website facilitated the need for consumers
to connect with others who have had similar experiences.
The Idea
The tone of the interface is personable, sensitive and visually
appropriate. Simple and clean graphic elements ensure the
user has clear visual prompts and an aesthetically pleasing
and intuitive experience.
Large images are used to clearly illustrate the products’
features. Images of a more personal are showcased, further
promoting a sense of community and relatability within the
promotes brand integrity and trust.
Awards
through real-life examples.
The design also included clear areas for education, support,
understanding and community, encouraging the visitor to
engage with and stay at the site for longer.
2012 AIMIA AWARDS
Finalist — Best Enteprise
Category.
78
75. Cochlear
cochlear.com
“Reactive helped us make a potentially
complicated process much easier. They
actively listened to the requirements of
our stakeholders and helped us formulate
an approach and principle that guided
supportive, proactive and found a way
Semee Dickerson,
80
77. Nissan Australia
nissan.com.au
Nissan Australia
Nissan Australia required a website redesign to extend their commitment to be
‘Innovation that excites’ into the digital channel.
The Brief
Nissan Australia approached Reactive to redesign their
website, requiring a dynamic, modern and exciting online
The Idea
Reactive were responsible for the redesign and relaunch
of the new Nissan Australia website, built on the Sitecore
Nissan customers have a host of opportunities to discover
the vehicle range, through innovative product selector and
comparison tools, and the Build Your Own Vehicle feature.
The site structure is clear, intuitive and engaging, enabling
the user to fully explore the brand. Animations within the
navigation are incorporated to promote the exciting tone
Nissan. Content is structured to illustrate the full range
of products and to demonstrate quality in manufacturing,
promoting trust in the brand but also making it personal.
The hierarchy of information enables the user to navigate
intuitively though the site while strong typography and
photography provides clear visual prompts.
The overall visual tone is bold and dynamic. By employing
clever visual metaphors the site is a successful online
transition of Nissan’s existing brand.
Several sections of the site are distinguised by a modular
navigation that re-orders on refresh, helping to promote
Nissan’s commitment to Innovation that excites.
The site uses strong typography, clear dynamic
is on-brand, promoting vehicle features and providing
technical information where appropriate. The simple
colorway complements this, helping to showcase product.
The Results
In the six months after launch the site recorded the
following results:
The Build Your Own Vehicle feature was used over a
quarter of a million times
Number of people using the
Test Drive forms doubled
and Book a
Goal Abandonment Rate (rate of users that abandon
Awards
2013 AWWWARD
Award
Site of the Day
82
2013 Sitecore Awards
Automotive and Technology,
— Best Systems Integration,
— Best Digital Innovator.
79. Nissan Australia
nissan.com.au
“Reactive took the direction of our
brand Innovation and Excitement
Using data-led decisions, the user
pathway has been set to drive
Heath Walker,
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83. Nissan FlashForward
Nissan FlashForward
their future as well as the chance to win a new Nissan. It was designed to address
the critical vehicle consideration
The Brief
Nissan Australia required a unique way to demonstrate the
vehicle
consideration
User personalisation through Facebook Connect also
allowed the consumer to get a real sense of how their life
could change over the next 12 months with a purchase,
users Facebook page.
The Challenge
Likes on the
Nissan Facebook page, capture customer details through the
competition entry form, and showcase the new Nissan brand
as Innovation that excites.
Social media was utilised to include the consumer in the
process and to generate online interest across a broad
audience. The site asked participants several basic questions
along with Facebook Connect data to determine what model
from the Nissan range suited their lifestyle and persona.
Users could then enter to win the Nissan that FlashForward
selected.
The Idea
A dynamic and exciting interface was created, with a fun and
irreverent tone. Exciting imagery and bold clean typography
came together in animation, reinforcing a sense of adventure
and excitement for the future, while remaining true to the
brand values of Nissan.
Your personal timeline was determined by a series of
FlashForward experience.
The Results
FlashForward gave users the option to personalise their
FlashForward outlook through Facebook Connect and share
the results on their Facebook Timeline. This unique feature
leveraged social media to help promote the brand vicariously
through consumers and their online social interactions.
new customer leads were captured via the campaign. Over
half of all unique visitors to the site were via Facebook
and successful.
Awards
2012 AIMIA Award
Finalist — The Innovation
Award.
2012 AGDA
Campaigns and Apps.
2012 W3 Gold Award
90
87. Nissan FlashForward
“Reactive worked closely with
Nissan to continually evolve our web
assets. Nissan FlashForward was a
a new way for the consumer to
discover the perfect Nissan product
for them.”
Heath Walker,
94
90. Reactive
Contact Us
We’d love to hear from you.
Melbourne
Email: melbourne.enquiries@reactive.com
Sydney
Email: sydney.enquiries@reactive.com
London
Email: uk.enquiries@reactive.com
Auckland
Email: nz.enquiries@reactive.com
New York
Email: us.enquiries@reactive.com
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