2. “Wealth is not what you own, it’s
what you have access to.”
3. “Web 2.0 is not just a technology, or
a business model.
It is an ethos, and a mindset”
4. What is social capital?
• Social energy
• Community spirit / good neighbourliness
• Social bonds
• Civic virtue
• Community networks
• Social ozone / Social glue
• Social resources
• Informal & formal networks
• Community capacity building
• Resilience.
5. What is social capital?
Hard to say - often defined by its outcomes:
• Lower crime rates
• Better health and improved longevity
• Better educational achievement
• Greater income equality
• Enhanced economic achievement.
6. Social Capital
“Just as a supply of money can enable you to do
things that you otherwise could not do, a stock of
relationships will make it easier to do things that
otherwise you could not.”
David Gauntlet, Making is Connecting.
7. Social Capital
Community
Co-operation
+ Trust
+ Reciprocity
+ Good-will
= “Nice” society
No Community
No Communication
+ Isolation/Depression
+ Selfishness/Crime
+ Distrust
= Society falls apart
10. 2. Television – privatising leisure time
Americans alone
watch about 200bn
hours of television a
year: that
represents, about
2,000 times the total
human hours that
have gone so far into
creating Wikipedia.
(Shirky)
13. It’s not all bad
• For the first time in history, the amount of
television being watched by a younger generation is
decreasing rather than increasing annually. (Shirky)
18. “Tribes” – Seth Godin (2008)
• All it takes to turn people into a tribe is:
• A shared interest
• A way of communicating
• The Communication can be one of four kinds
• Leader to tribe
• Tribe to leader
• Tribe member to tribe member
• Tribe member to outsider
25. A visualisation of Clay Shirky’s
“Cognitive Surplus”
Doing
Nothing
Co Creation
of Society
LolCatz
Interest
Blogging
Civic
Hacking
Participation
Economy
26. MARKETING our services . . .
Fromm, J., Lindell, C. and Decker, L. 2014. American Millennials: Deciphering the Enigma Generation.
[e-book] http://barkley.s3.amazonaws.com/barkleyus/AmericanMillennials.pdf [Accessed: 27 Feb 2014].
27. Even more bluntly . . .
http://www.v3im.com/2013/06/marketing-to-millennials-welcome-to-the-participation-economy
28. Some Examples . . .
• Landshare.net
• Fixmystreet.com
• Borrowmydoggy.com
And it gets better . . .
29. Seagulls is an environmental social
enterprise working to promote and
develop a community resource
centre in Leeds.
Our Aim
. . .to encourage people to reuse with
a focus on promoting community
participation through the renovation
and reuse of waste materials,
applying creative means to provide
the sustainable use of resources
whilst offering training , support,
volunteering and job opportunities
for local people.
30. Achievements so far . . (since 2001)
• Saved and reused over 500 tonnes of paint -
that's about 360,000 litres
• 50 tonnes of paint pots and tins, emptied, bagged
or crushed, to go to be recycled
• Serving 10,000 customers a year …promote access
to those on lower incomes, but open to all
• Now work with 11 Household Waste Sorting Sites.
• Just opened second distribution site.
• Skills, training, and valued volunteers.
31. 'Being part of Seagulls and the mosaic team has
allowed me to develop new skills and get my confidence
back, all this whilst I was trying to start a life in a
foreign country. In Seagulls I have found friends and a
home, they have been key for me having a job I am very
proud of and I thoroughly enjoy. Today I have the
chance to work with people on the peripheries of
society and throughout this journey I have gained a new
insight into my life. What a fantastic turn of events! To
everyone in Seagulls: thanks a lot!'
Angela
'I have been with Seagulls since 6 months. I drive the
pink van and collect paint from five different household
waste sites. The working atmosphere is very friendly
and supportive. When I was told by Vicky form Canopy
that Seagulls needed a volunteer to drive their van, I
was quite hesitant but when I met people in there and
worked with them, I really been relieved and now I am
thoroughly enjoying working here.‘
Ansari
33. • Volunteers collect unwanted food
and turn it into their own meals -
which vary each day but normally
include a meat and vegetarian
option, sandwiches and sometimes
a dessert.
• Customers pay what they want for
the food.
• The cafe was founded by
chef Adam Smith - who opened the
cafe in December.
• Since then, he has been joined by
five more directors plus an army of
volunteers, with 50 signing up in
one week alone
Pay As You Feel café, Armley, Leeds
34. • All food salvaged – or
intercepted – before it can be
thrown away by markets,
restaurants and supermarkets,
and before it has gone off.
• The café now caters for dozens
of people a day, sometimes
hundreds.
• Instead of paying in cash,
people can wash up, tidy up, do
a stint as a waiter, clean the
windows or help in a host of
other ways.
Pay As You Feel café, Armley, Leeds
35. Pay As You Feel café, Armley, Leeds
https://www.facebook.com/PAYFcafe
37. A visualisation of Clay Shirky’s
“Cognitive Surplus”
Doing
Nothing
Co Creation
of Society
LolCatz
Interest
Blogging
Civic
Hacking
Participation
Economy
38. Relevance to Digital Housing
• Social Landlords have ready made communities
• Can broker within the community - providing
bonding social capital:
• Removal of the “service fee” element of the business
models
• Lessens the risks of “trust between strangers”
• Can broker with other agencies – providing bridging
social capital.
• Don’t underestimate the connection between
online networks driving offline events,
communities, and revolutions.
