3. Quora Boards launches - 19 December 2011
Quora’s new goal, “to connect
you with everything you want to
know about.”
Old goal was described as “a
continuously improving
collection of questions and
answers.”
4. Facebook Timeline for pages launches –
Facebook Timelines for Pages
29 February 2012
Dove, Burberry and Manchester United
Football Club are among the first UK
brands to launch timelines on Facebook
5. New iPad is launched – 16 March 2012
iPad took 80 days to achieve
3m sales, iPad 3 took 24 hours.
IDC and Gartner
PC v Tablet
forecast to
2015, when
Gartner puts tablet
unit sales at 60%
of PCs' – half of
them iPads
6. Google Chrome became Most Used Browser
in the World – for one day 18 March 2012
“Whether Chrome can take the lead in the browser wars in
the long term remains to be seen, however the trend towards
Chrome usage at weekends is undeniable. At weekends,
when people are free to choose what browser to use, many
of them are selecting Chrome in preference to IE," added
Aodhan Cullen, commenting on the weekend surges in
Chrome usage.
16. A history of online communities from Plato to Pinterest
17. A brief history of Online Communities
1968 PLATO created
1972 PLATO has 10,000+ users
1978 BBS - Bulletin Board Service invented
1979 USENET - 9,500 different News Groups
1991 WWW project announced on Usenet
1997 First blogs appear & SixDegrees.com
1998 Open Diary “blog comments”
2004 Facebook launches
2011 Pinterest launches
18. • Launched February 2007 with the fairly
IdeaStorm modest goal of enabling "you, the
customer, to tell Dell what new products
or services you’d like to see Dell
develop."
• Within ten days Linux fanboys
demanded a Dell pre-loaded with the
open source operating system.
• Attempted censorship, then gave in
• Discussed the management of the
community with the community too
• August 2008, Dell launched 9 new
laptops
• Now used for many engagement
initiatives.
24. Beyond the Community
Every time a member takes any action, including
purchase, or recommendation of purchase, it can
(will) be amplified beyond the community.
reach engage amplify convert hold
25. Trust in Social Media
Only 5 per cent (4 per cent UK and 6 per cent US) of consumers
surveyed in the report trusted advertising
8 per cent (9 per cent UK and 6 per cent US) believed ‘what the
company says about itself’
This equates globally to nearly $426 billion spent on ineffectual
advertising activity in 2009 alone
A third (31 per cent UK and 35 per cent US) of respondents using social
media believe that ‘companies are genuinely interested them’.
London, UK – 18 May 2010 – Alterian (LSE: ALN)
26. Trends in Social Commerce
Audience Community Social Collaborative
Advertising Monetisation Shopping Consumption
Pay per Click Affiliations Refer a Friend Service Fee
Banner Ads Social Advertising Share the Deal Flat membership
Affiliate Links Sponsored Stories Geo-based Membership plus
Websites Blogs recommendations Usage
Forums Check-in apps Freemium
Crowdsourcing Gamification Tiered Subscription
POS recommendations Geo-based offer Plans
alerts On-Selling
Shopping White Labelling
Communities
Group shopping sites
Dell launched IdeaStorm in February 2007 with the fairly modest goal of enabling "you, the customer, to tell Dell what new products or services you’d like to see Dell develop." This is the point when most wizened media observers roll their eyes. For the last several years we've grown accustomed to watching Fortune 500 companies pay lip service to social media without actually adhering to the principles that make the groundswell so powerful. To be honest, I thought IdeaStorm was just another example of this unfortunate, predictable trend. I couldn't have been more wrong. It wasn't long before Dell was dealing with more than it'd bargained for. Within ten days Linux fanboysswamped the site, demanding a Dell pre-loaded with the open source operating system. At first Dell stumbled, moving to censor the, er, robust conversation that ensued. But then Dell showed it was serious about creating a partnership with its customers, announcing it would bow to the crowd and release a PC pre-loaded with the Ubuntu version of Linux. Go crowd. Go Dell. Since then, Dell has quietly but persistently managed the site, taking pains to communicate with its community members and install changes to the site according to suggestions from users. Crowdsourcing generally requires a vibrant community, and such a resource can not be built overnight, and it can't be bought. It can, however, be built through a lot of painstaking effort and humility, which is just what Dell has displayed on IdeaStorm.The fruits of the IdeaStorm partnership culminated on August 12, when Dell rolled out nine new laptops, all of which incorporated design elements proposed, promoted and debated by the IdeaStorm community. Instead of using IdeaStorm to put lipstick on a pig, Dell patiently cultivated debate and then implemented the best (and most popular) ideas into real world products. In other words, they listened instead of talking, and then they acted.
Radio Leeds Story18,000 members
Drives more retail than Google+ Youtube and LinkedInGot to 10 million users faster than any other site ever
75% of mobile consumers have taken action based on a location based alert
Collaborative Consumption: Traditional sharingbarteringlendingtradingrenting gifting& swapping redefined through technology and peer communities