The document discusses search engine trends and how search engines work. It provides statistics on how many people use search engines and for what purposes. It also summarizes search engine market share data and discusses some of the major factors that search engines consider when ranking pages, such as Google's PageRank algorithm. The document notes that measuring return on investment is a key challenge for marketers using search engine optimization, paid search, and social media marketing.

1. THE SEARCH LANDSCAPE Web 2.0 Expo NYC 2010 Rhea Drysdale COO, Outspoken Media

2. Why are we here?

3. Online Activities – PewInternet.org Activity % of internet users Last Asked Use a search engine to find information 87 May-10 Search for a map or driving directions 86 Dec-06 Look for health/medical info~ 83 Dec-08 Look for info on a hobby or interest 83 Feb-07 Look for information online about a service or product you are thinking of buying* 81 Sep-07 Get news 75 May-10 Search for info about someone you know or might meet* 69 Sept-09 Buy a product 72 May-10 Buy or make a reservation for travel 66 May-10 Look for "how-to," "do-it-yourself" or repair information 59 Aug-08 Look up phone number or address 54 Feb-04 Get news or information about sports* 52 May-10

5. Top 10 Countries by Number of Searches Conducted Source: comScore qSearch December 2009 vs. December 2008 Searches (MM) Dec-2008 Dec-2009 Percent Change Worldwide 89,708 131,354 46% United States 18,688 22,741 22% China 11,778 13,278 13% Japan 6,213 9,170 48% United Kingdom 4,623 6,245 35% Germany 4,079 5,609 38% France 3,362 5,425 61% South Korea 2,796 4,039 44% Brazil 2,454 3,763 53% Canada 2,900 3,710 28% Russian Federation 1,735 3,333 92%

6. Explicit Core Search Share Report Source: comScore qSearch August 2010 vs. July 2010 Core Search Entity Explicit Core Search Share (%) Jul-10 Aug-10 Point Change Total Explicit Core Search 100.0% 100.0% N/A Google Sites 65.8% 65.4% -0.4 Yahoo! Sites 17.1% 17.4% 0.3 Microsoft Sites 11.0% 11.1% 0.1 Ask Network 3.8% 3.8% 0.0 AOL LLC Network 2.3% 2.3% 0.0

8. Traffic Distribution by Ranking Source: SEOBook.com, Google Ranking Value

9. Meet the Search Engines

13. How Search Engines Work

14. Crawling vs Indexing = Hoarder vs Normal Person

17. Page Rank Source: http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf

19. Ranking Algorithm Source: SEOmoz 2009 Search Engine Ranking Factors Survey

21. What does Google know? http://www.google.com/dashboard/

22. RECENT SEARCH IMPROVEMENTS

23. Universal Search - 2007

24. Real-Time Search

25. Personalized Search

26. Is SEO Dying?

27. Google’s Webmaster Guidelines