Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

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Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.

Technologie Business

Create and optimize…
• Sticky, good news
• Product feeds
• Blogs
• Images
• Videos
• Press releases
• Books

Invest in…
• Twitter
• Facebook
• MySpace
• News coverage
• Blogs
Create your social media plan:
http://outspokenmedia.com/lfkd

Check Google’s Suggested
Search API…
http://google.com/complete/search?
output=toolbar&q=
e.g.
http://google.com/complete/search?
output=toolbar&q=pricechopper

Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?
• Are you investing in customer service?
• Are you investing in marketing?
• Are you investing in PR?

Build links to your content…
• Strong internal link structure
• Back link development to relevant pages

Solicit positive reviews…
Yellowpages.com
Yelp.com
CitySearch.com
TripAdvisor.com
OpenTable.com
InsiderPages.com
SuperPages.com
DexKnows.com
JudysBook.com
Google Reviews
Own site w/hreview

Reviews Patent Application
Google developing reputation score for
reviewers, similar to real-time search
evaluation and Yelp’s Review Filter
Source: SEO by the Sea, Bill Slawski
http://www.seobythesea.com/?p=4550

THANK YOU
Contact me:
rhea@outspokenmedia.com
Get the guide:
OutspokenMedia.com/guides/orm-guide/
Follow us:
@rhea | @outspokenmedia

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Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

1. Reputation Management: Google Forcing Your Hand Pubcon Vegas 2010 Rhea Drysdale COO, Outspoken Media

2. “Reputation management doesn’t matter!”

3. Until it happens to you…

4. Is risk management a priority for your business? Have brand threats and weaknesses been identified? Is there a risk management system in place? What are new risks that could be on the horizon?

6. UNIVERSAL SEARCH 2007

9. Create and optimize… • Sticky, good news • Product feeds • Blogs • Images • Videos • Press releases • Books

10. REAL TIME SEARCH 2009

11.

12. Invest in… • Twitter • Facebook • MySpace • News coverage • Blogs Create your social media plan: http://outspokenmedia.com/lfkd

13. GOOGLE INSTANT 2010

14.

15.

16. Check Google’s Suggested Search API… http://google.com/complete/search? output=toolbar&q= e.g. http://google.com/complete/search? output=toolbar&q=pricechopper

17.

18. Audit your online reputation… • Review analytics (keywords & referral traffic) • Do you have content to match searches? • Are you investing in customer service? • Are you investing in marketing? • Are you investing in PR?

19. MORE RESULTS 2010

20.

21. Build links to your content… • Strong internal link structure • Back link development to relevant pages

22. GOOGLE PLACE SEARCH October 2010

23.

24. Solicit positive reviews… Yellowpages.com Yelp.com CitySearch.com TripAdvisor.com OpenTable.com InsiderPages.com SuperPages.com DexKnows.com JudysBook.com Google Reviews Own site w/hreview

25. Reviews Patent Application Google developing reputation score for reviewers, similar to real-time search evaluation and Yelp’s Review Filter Source: SEO by the Sea, Bill Slawski http://www.seobythesea.com/?p=4550

26. THANK YOU Contact me: rhea@outspokenmedia.com Get the guide: OutspokenMedia.com/guides/orm-guide/ Follow us: @rhea | @outspokenmedia

Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010

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