Albany Ad Club presentation on November 19, 2013 by Rhea Drysdale. The Albany Ad Club Presents Our Next Seminar: "30 Digital Marketing Metrics You Need to Track" Everyone knows you should be marketing online. So, you created a website, started a blog, registered your social media profiles, and claimed your local listings. Was it worth it? How do you know? If you outsourced the work, what's the ROI? Is that work helping or even hurting your online presence? In this session, Rhea Drysdale, CEO at Outspoken Media, will arm you with the performance metrics you need to be tracking to measure the success of your organic marketing efforts. About our Speaker: Rhea Drysdale is the CEO of Outspoken Media, Inc., an Internet marketing company that specializes in organic link development, online reputation management, and search engine optimization. She works closely with her team to help grow, protect, and manage their client's brands online. Rhea speaks nationally at events like Pubcon, Search Marketing Expo, MozCon, SearchLove, and Search Engine Strategies. Rhea's expertise has been featured on CNN.com, in the Wall Street Journal, and in numerous publications on online reputation management and search engine optimization.

1. 30 Digital Marketing Metrics
You Need to Track
October 19, 2013
Rhea Drysdale | @Rhea

2. Rhea Drysdale, CEO
Outspoken Media, Inc.
Troy, NY
@Rhea | @outspokenmedia
http://outspokenmedia.com/
2

3. BUSINESS
GOALS

4. 1
Conversions

5. 5

6. 2
Trends

7. What happened?
7

8. 8

9. What happened?
9

10. 10

11. 3
Revenue

12. It’s Nov 19th
17

13. 4
Expenses

14. It’s Nov 19th
19

15. 5
ROI

16. (gain-cost) x 100
cost
21

17. ($75,000-$25,000) x 100
$25,000
22

18. 200%
ROI
23

19. BUSINESS
DEVELOPMENT

20. 6
Pipeline Value

21. 12

22. 13

23. 7
Close Rate
(then calculate qualified
leads and sources)
leads and sources)
leads and sources)

24. 15

25. TECHNICAL

26. 8
Site Errors

28. 9
Page Speed

30. SEO & Social

31. 10
Domain
Authority

32. 31

33. 11
Rankings
NOT DEAD!

35. Meet the Blogger
Quality Matrix
34

36. 12
Relevance

37. Very relevant
Relevant
Less relevant
36

38. 13
Backlinks

39. 38

40. 14
Social
Engagement

41. 40

42. 15
Referrals

43. Mozinar
Text
Re-brand
42

44. CONTENT

45. 16
Indexed
Pages

46. 45

47. Over-indexed
in Bing
46

48. 17
Blocked
Pages

49. Are you blocking the right
content?
48

50. 18
Top Landing
Pages
(that convert)

51. High bounce rate, high conversions-we should work on that!
50

52. Solve for (not provided);
focus on landing pages
that convert for relevant
keywords that rank
51

53. 19
Content
Quality

54. Doh!
53

55. Data are not
created equal

56. 20
Organic Visits

57. Meh!
56

58. 21
Organic Visits
to Core Pages

59. Woohoo!
58

60. USER
BEHAVIOR

61. 22
Browsing
Experience

62. 62

63. 23
Desktop vs
Mobile vs
Tablet

64. We needed a mobile solution yesterday!
64

65. 24
Specific
devices

66. 66

67. http://www.responsinator.com/
http://mattkersley.com/responsive/
67

68. QUALITY
ASSURANCE

69. Early
indicators

70. Track what matters the MOST!
70

71. 59

72. 71

73. Late
indicators

74. 25
Messages

75. Listen up!

76. 26
Backlinks to
your site

77. This is fishy.

78. 27
Anchor text

79. So natural!

80. 28
Manual
actions

81. Ut oh!
80

82. 29
Algorithm
impact

83. 83

84. 82

85. 30
What do you
need to track?

86. Get the deck:
http://www.slideshare.net/rdrysdale
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia