2. Who am I?
Russell A. DePersia
President,
Best Social Media Policies
www.BestSocialMediaPolicies.com
3. WHAT WE WILL COVER. . .
1. Alarming statistics and litigation risks that
business owners are facing in 2012
2. Stupid things employees do online
3. Dispel Myths
4. Help you protect yourself and your
financial future
4. • A study by DLA Piper
revealed one third of
employers have
disciplined employees for
something posted on
social media
Slide 3 to be used during
• Despite this less than 25%
of the affected businesses
in the study had a social
“explain what we are doing”
media policy in place.
• According to the Dayton
Business Journal
terminated employees
suing employers rose 35%
in 2011
19. Who is liable when employees
download pirated mp3 files at work
on any of their personal devices?
20. Who is liable if several male
employees sent emails from their
home computers to a female co-
worker containing offensive
sexual advances?
21. An employee used his work
computer to upload pictures of a
10 year-old child…
22. SO, WHAT DOES THIS MEAN
FOR EMPLOYERS?
EMPLOYEE SOCIAL MEDIA USE IN THE WORKPLACE
EXPOSES EMPLOYERS TO:
Litigation
Reputation Damage
Cyber-Attacks
Decreased Productivity
Criminal Charges
23. Summary
One third of employers Employee lawsuits rose 35%
have reprimanded in 2011
employees for social media
posts Wall street statistic
Less than 25% have social Having good social media
media policy in place policy can help protect
yourself even after
A policy does not infringe employee has left your
on an employees first employment
amendment rights
24. What can you do?
A • Awareness
P • Policy
• Program of
P Continuing
Education
25. What Would You Pay?
Attorneys Fee’s
Comprehensive Package
Easy to Use
9 Minutes to Implement
Most Up-to-date
Affordable
26. Premium Package Includes:
• Your Company Social Media Policy
• 12 page document PERSONALIZED WITH YOUR COMPANY NAME
• 2 Employee Compliance Posters
• Employee Social Media Handbooks
• Policy Implementation Phone Support
27. Attorney Personalized
Prepared with YOUR
Social Media Company
Policy Name
33. When You BUY Today…
Your Company Social Media Copy of Dan Kennedy No B.S.
Policy Guide to Ruthless
12 page document PERSONALIZED Management
WITH YOUR COMPANY NAME
6 Months of Free Updates
2 Employee Compliance
Posters
Employee Social Media
Handbooks
Policy Implementation Phone
Support
34.
35. BestSocialMediaPolicies.com
$100,000 Guarantee
1. Follow Policy Implementation
Instructions
2. Reprimand or Terminate Your
Employee
3. Get Sued
4. Lose in Court…
1. PAY YOU $100,000