a workshop for aspiring social entrepreneurs, delivered at @shelterdxb in collaboration with Dubai4Acumen

1. being a social entrepreneur
a story
a methodology
and examples
#bizacu4good
@rchakaki
rama.chakaki.com

2. Reasons Entrepreneurs Fail
Lack of creativity Inflexibility
They start a business for the wrong reasons.
Most entrepreneurs pick unfavorable industries because they are attracted by low entry
barriers.
1. Poor Execution
The math just doesn’t work

3. a formula for success
Entrepreneurship =
inspiration + information + determination
easy!
3

4. your offering cycles
4

5. funding
Revenue
 high growth
and life-style
firms
High
Growth
Lifestyle
5

6. Living a Social Enterprise
Methodology borrowed
Self Target
new
socialized
Values

7. Agenda
• Introduction
• Tag!
• Methodology
• My story
• Speak Out - in pairs
• Ready.aim.inspire - individual
• Social Entrepreneurs - Examples
• Building Social - Group Exercise
• Closing & Follow up

8. It is in the contemplation of
power that you manifest this you’re it!
power.

9. Methodology
borrowed from religion & open source development

10. silence the mind
1.Rituals in nature set things in perspective
understand scale

11. bump into your ideas
2.Calendar - arrange time reminders
reinforcers

12. 3.Repetition - Agile reflect, refine, recycle, Mastery

13. convincing
4.Speak well charismatic

14. 5.Not just the mind engage all the senses

15. 6.Art brand is propaganda - evoke emotions

16. 6.Collaborate many smalls

17. There are three things extremely hard:
Steel, a Diamond & to know oneself.
- Ben Franklin

18. 4 - 16 - Early Imprints: The world teaches you!

19. Nature teaches more
underwater
than she preaches.

20. Childhood & Social Justice

21. 17 - 24 - Choices: Explore, Rebel or Conform?

22. There are good ones
take your pick.
and bad ones..

23. Don't follow trends, start trends. You can do anything you set
- Frank Capra your mind to.

24. The greater danger for most of us lies
not in setting our aim too high and falling
short; but in setting our aim too low, and Pay your dues.
achieving our mark. - Michael Angelo

25. The opposite of courage in our society
One Model!
is not cowardice, it is conformity.

26. 25 - 30 - Destiny’s way: If you won’t do it, I will!

27. Grief should not be
prevented. Instead, it should Be Stoic!
be respected.

28. If you're going through hell,
keep going. Bounce Back.
- winston churchill

29. True health is only possible when we
understand the unity of our minds, False Optimism
emotions, spirits, and physical body.

30. It does not matter how slow you go..
so long as you do not stop. - Confucius

31. Reflection is looking in so you can look out with a
broader, bigger, and more accurate perspective. blessings & inspirations

32. post traumatic growth

33. Change the way you look at
things, and the things you Law of attraction
look at change.

34. 31 - 36 - Transformation

35. 1998 Sr. Manager
1999 Director
2000 Sr. Director
2001 Vice President
2002 Business Owner
Key Projects
2003 Chief Operating Officer
Global IP Network – $200m
5 Data Centers – $30m 2004
22 Product Portfolio - $20m
IT Infrastructure Build out - $4m
MENA Fin Svc Outsourcing Center - $2m
2005 Board Member
National ID project - $1m

36. We are here to awaken from the
2 realities
illusion of our separateness.

37. be the change you want
values emerge
to see in the world

38. 37 - 43 - Building a values-based business:

39. Movement building
Patience
takes time. - MC

40. !"#$%&‫و 32 إ&%0/ا .-,+ى ا( أ‬
Destiny is not a matter of chance; it is a Law of attraction
matter of choice.

41. A generation which ignores
history has no past Reflective
— and no future - R Heinlein

42. ‫و @60?$>! =6/<;$ ً و 39$82 #76$ر./ا‬
Is there anyone so wise as to
learn by the experience of others? Engage
- Voltaire

43. doing what you love.. with those you love Engaging & Fun

44. In nature Everywhere Rituals

45. It is in giving that we receive. Challenges

46. As soon as u trust yourself, u will know how to live.
- Goethe Law of attraction

47. Life is a play...Shakespeare Patience

48. Miracles come in moments.
Resourceful
Be ready and willing.

49. ..A90B C0,03 DE. FG !> ‫و‬
It is in the contemplation of power that you manifest this power. Small is beautiful

50. The future belongs to those who
see possibilities before they a vision
become obvious.

51. Surgery #12

52. September: No Wheat No Dairy
Big thinking precedes great October: workshops
November: book
achievement. December: 10k

53. This is who I AM 43

54. Social
Responsibility
Advisory
Social
Entrepreneurship Web & Media
Mentoring Services
54

55. measured value
social
socent
web & media responsibility
mentoring
advisory
investors gov
target startup socent
SME large enterprise
consultancy
financial model subscription changing
fees
workshop adoption 2 trophy clients
reach # of users media (TV & Radio)
web annually
financial return successful startups
impact online startup businesses SVN adoption
55

56. +Influencers
• Family Members (select)
• Nature
• Role Models (blessings & inspirations)
• Reflection : Journaling
• Openness to opportunity (believing in miracles)
• Values.. Patience.. (sis in law story..)

57. Journal your Journey (@home)

58. Journal your Journey (@home)
• Your Story - The characters who played a role, who became voices in your head.
Identify them, describe them (Role Model, motivator, challenger, judge)

59. Journal your Journey (@home)
• Your Story - The characters who played a role, who became voices in your head.
Identify them, describe them (Role Model, motivator, challenger, judge)
• Draw your life timeline - Think of the phases, highs and lows of your life.

60. Journal your Journey (@home)
• Your Story - The characters who played a role, who became voices in your head.
Identify them, describe them (Role Model, motivator, challenger, judge)
• Draw your life timeline - Think of the phases, highs and lows of your life.
• The Villain - Think of a major challenges (internal or external), personify it as a
villain. Describe what it destroys. (bullying, consumerism, ignorance, guilt, fear,
hate, anger.)

61. Journal your Journey (@home)
• Your Story - The characters who played a role, who became voices in your head.
Identify them, describe them (Role Model, motivator, challenger, judge)
• Draw your life timeline - Think of the phases, highs and lows of your life.
• The Villain - Think of a major challenges (internal or external), personify it as a
villain. Describe what it destroys. (bullying, consumerism, ignorance, guilt, fear,
hate, anger.)
• She-ro/ He-ro - Think of your aspiration.. answer the question: “if I am a
superhero, who would I be and what power would I have?”

62. Journal your Journey (@home)
• Your Story - The characters who played a role, who became voices in your head.
Identify them, describe them (Role Model, motivator, challenger, judge)
• Draw your life timeline - Think of the phases, highs and lows of your life.
• The Villain - Think of a major challenges (internal or external), personify it as a
villain. Describe what it destroys. (bullying, consumerism, ignorance, guilt, fear,
hate, anger.)
• She-ro/ He-ro - Think of your aspiration.. answer the question: “if I am a
superhero, who would I be and what power would I have?”
• The MEMEs - is "an idea, behavior or style that spreads from person to person
within a culture.” Identify MEMEs that influence your views on Relationships, Work,
Success.

63. Declare your values
• be the change you want to see in the world..
• The greatest fear is not that our goals are too high and we don't reach them, but that they
are too low and we do..
• live the life you love.. love the life you live..
• Where the spirit does not work with the hand, there is no art..
• Silence amplifies the spirit
• The freedom to dream
• We have not inherited the world from our forefathers, we have borrowed it from our children.
58

64. Speaking out
• Objective: Put YOURSELF out there! Ask me about:
• Ask me about: - michael angelo
- youth & women
• My value (pick 1) - self-doubt
- photos..
- build a net work of self-reliant youth &
• My pictures
women
• My passion (one sentence)
• My weakness Something you are embarrassed about or feel uncomfortable sharing (vulnerable
space / transparency / honesty)
• My big idea
• Write your feedback on back. 1 - 3 characteristics

65. what makes a social entrepreneur
Methodology borrowed
Self Target
new
socialized
Values

67. vulnerability
Imagination
Possibilities
Opportunities

69. Role-models & mentors
• local
• relevant industry
• identify with personally
• available
• structured advice
• delivers tough love

70. examin examples
• how long did it take?
• what
• how do they measure success?
• is it a for-profit or non-profit?
• did they start with money?
• how did they network?
• where did they draw inspiration from?
• how do they measure social impact?
• Why did they fail?
• what’s the key to their success?

71. Music
Offendum Omar Chakaki

73. Education is #1. It takes many forms.
68

74. Environment
DC Green Muslims Mohamad Chakaki

75. Our respect for the environment comes from early
childhood experiences. What is yours?

76. Went to teach in Africa. Africa taught me!

77. & Green
An American-Muslim Conservation Initiative 72

78. READY.AIM.INSPIRE - Individual Exercise
• using your journal, your idea and the methodology build your social business.
• pitch yourself
• build 30 day challenges
• make it physical
• create rituals
• your campaign (Artistic Propaganda)
• who’s your network? (mentors, supporters, volunteers, partners, those you
serve)

79. 1 story in the UAE - challenges
• self
• metholodgy
• target

80. Marine Conservation - Ernst van der poll & Baraka Ventures
75

81. Transforming Education from passive to interactive learning

82. Collaboration - COM. EDU. GOV. 77

83. 3 stories from the MiddleEast
•Rabee Zureikat - Zikra
•Steve Sosebee & Huda Masri - PCRF
•Mahmoud Abu-wardeh - Limbuilder

84. http://www.zikrainitiative.org - exchange tourism
79

85. Community Knowledge
Sharing

89. Limbuilder = disability
84

90. building a social
venture - Groups
• Prepare for a disaster (you are the team responsible for
saving the people)
• Flood of chocolate
• Music Storm
• Coke torrential rains
• Plant Revolution
• A bug-attack on the internet - total blackout
• Describe the challenge & impact
• What makes you ready to tackle it?
• State your vision
• Identify the plan and tools you need
• List the people who will bring relief
• Identify the team values

91. references
Social Entrepreneur Examples Ashoka Arab World Blog
Making room Simplify your life
Intelligent Optimism Ode Magazine
Daily Inspiration Good Magazine, TEDTalks, Hay House Radio
Success TEDTalks: A gentler philosophy of success - Alain de Botton
Nutrition The Omnivores’ Dilemma - M. Pollack
Economics Small is beautiful
Inspiration Emmanuel’s gift, The last child in the woods
Social Business Inspiration TedTalks: Once upon a school - Dave Eggers
Female Inspiration TedTalks: Isabel Allende

92. Credits & References
• http://www.johnisley.com/group-therapy/ • Laith Majali
• Ali Bin Thaleth • Dubai 4 Acumen
• Joi Ito • Tayeb Hajo
• Craig Ballinger • elSeed
• Tayeb Al Zait • Offendum
• http://cultureisaweapon.blogspot.com/ • Alain de Botton
• 2010/11/during-pleistocene-glaciers- • Wayne Dyer
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• StumbleUpon (quotes)
• www.tbarmcamps.org