Should your business be using social media? We set out how to set up your accounts, the common pitfalls, and key decisions to make BEFORE starting. What information you can put onto social media and how this can improve your marketing and new business development.

1. Beginners’ Introduction
To Social Media

2. The Big Picture
Social is over-hyped full of teens
talking rubbish and irrelevant for
business
Vs
Social Media is the most exciting free
marketing tool for business

3. What is social media?
It’s a way of sharing information to a
group of people using software.
The principle works on overlapping circles
of influence, to enable ideas to spread
beyond your immediate network

4. Circles of Influence
The rest of our connections
People You Know
People I know

5. How does Social Media work?
Markets are conversations
The Cluetrain Manifesto
http://www.cluetrain.com/book/markets.html
Every business in the world gets discussed in public.
How does business work?
Talk, discuss, decide, collaborate
Metcalfe’s Law
If there’s a conversation which you are not party to – how
does that make you feel?

6. Should our firm use social media?
If you aren’t part of the conversation; you
won’t be part of the solution.
Where are your clients and prospects
discussing?
- Trade magazines
- Stuff
- Chamber of Commerce meetings
- Online?

7. Decide if Social Media is right for you
Are your clients on social?
Go look at their websites
If your clients (and firms like them) are on
social, you should be too.
Or you risk losing out.

8. Where can I find a good accountant? 2.10 pm

9. The answers

10. Measuring social media impact

11. How to set up your accounts
1. Decide on a name
2. Be consistent across all platforms
3. Prioritise the one(s) your clients use
4. Get Started
1. www.linkedin.com
2. www.facebook.com
3. www.twitter.com
5. Have a logo jpg ready: check social image sizes

12. Linked In Company Page

13. First check there isn’t already a page
Linked In creates pages for firms to act as a
‘directory’
Search for all versions of your business name – short
forms, initials
http://help.linkedin.com/app/answers/detail/a_id/7
10/~/adding-a-company-page#

14. Facebook Brand page

15. Facebook “brand” page
https://www.facebook.com/pages/create/

16. Twitter

17. Posting messages
What to write?
Do you have a newsletter?
How many articles does it have?
Staff news
Christmas closure dates
Answer questions
Showcase your expertise
Decide on frequency
Agree a diary plan and time of day

18. What you should have done first
• Decide who will monitor – Partner plus 1-2 staff
• Agree email address for all sites
• Discuss what information to share
• Whose job is social media?

19. It’s all or nothing
What will clients think if:
Firm is listed
No activity
One Partner is on
No activity
You decide

20. Ways to get your content shared
Just posting messages is like screaming in the middle of a forest
Share others’ content first
Have an inner circle of collaborators
- Partners, staff, key clients
- Set up automatic re-sharing
- Alert them to important articles in advance of posting
Different times of day
- Who works 9-5?
- When do you read your private mail/social media?
- Experiment
Repeat yourself
- On publication
- One day later
- Three days later
- One week
- One Month

21. Example: How to pay GST using Kiwibank

22. Content suggestions
1. Timebound vs Evergreen
2. Showcase your skills
3. The simple things often start conversations
4. Mix it up
5. Have a plan
6. Re-use other work-related advice
• Slides
• Answers to client questions
• Training
• Tips and tricks – filing GST, Using Bank

23. Etiquette
Social media is like going to the pub
Don’t be pushy
Don’t talk about yourself all the time
Be generous and listen first
Ratio of 70:20:10
re-share / retweet 70%
comments 20%
your posts 10%
Always reply and thank others for liking/commenting
Re-use on other sites
http://www.problogger.net/archives/2014/10/24/a-social-media-etiquette-guide-you-
might-find-useful/

24. Overview of other social media channels
• Video – YouTube, Vimeo, Vine
• Audio – Podcasts, SoundCloud, iTunes
• Pictures – Pinterest, Instagram, Flickr
• Written – Blogs, Tumblr, Linked In Blogs,

25. Measurement and analysis
Nearly everything digital can be measured

26. Things to do TODAY
Visit your clients’ websites and list those with social
profiles
Decide on a name for the firm on every social media
site (ideally identical)
Agree who is in charge of social media for the firm
Register your profile and upload your logo
Add social media to the Partners Meeting agenda.
Invite Rebecca Caroe to answer questions by phone

27. Creative Agency Secrets Offer for You
http://creativeagencysecrets.com/accountant-resources/
• Get these Slides
http://creativeagencysecrets.com/marketing-accountants/
• Phone consultation $150 + GST for half hour
• Get questions answered, coaching for your social
media team, top 3 recommendations
• Full refund guarantee if not satisfied

28. Connect with me
@rebeccacaroe
rebecca@creativeagencysecrets.com
Linked In
+64 22 647 3993