New Zealand Merino Brand Pitch
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A cold pitch to the NZ Merino Chief Executive, John Brackenridge. He wanted 'outside the box' thinking... and in 2010 this was what we wrote. Now in 2012, it still seems appropriate.
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New Zealand Merino Brand Pitch
- 1. Thinking of a new thread? CreativeAgencySecrets.com
- 2. As noted We saw the opportunity as advertised. CreativeAgencySecrets.com We thought where that could lead. Value, opportunity, a challenge, our expertise, our speciality, our passion...we’re creative, we’re talented: We can help. 1
- 3. Initiative CreativeAgencySecrets.com A proposal to deliver new thinking, new markets and new customers for New Zealand Merino Follow the thread..... A proposal to New Zealand Merino Ltd from Creative Agency Secrets dot com. 2 Commercial in Confidence Creative Commons rights asserted June 2010
- 4. Shift CreativeAgencySecrets.com Move your brand communications from monologue to dialogue. Using the internet, collaboration online, social media and open innovation we propose to widen the awareness of New Zealand Merino as a product, as a brand and as a leading innovator for primary sector products. What if the thread can connect conversations between customers, between fashion designers, between buyers and all lead directly back to New Zealand Merino. Join the conversation, stimulate the debate, answer the questions, fill in the gaps and learn. Innovate 3 Innovate again
- 5. Options Unlock Open up the threads and share them among global audiences. CreativeAgencySecrets.com • Set a challenge, • offer a bounty, • run a contest, • sponsor a desire, • fast-track collaborative product development, • host an un-conference. What new ideas can bright people come up with for New Zealand Merino? 4
- 6. Traditions Talk Follow the thread to new conversations. CreativeAgencySecrets.com Recruit new people to the company database, find new opportunities to start conversations with buyers, manufacturers and branders and engage them in the dialogue you have already started. Use the open innovation to gain "notoriety" as an innovative brand, set yourselves apart and ahead of the competition. 5
- 7. Meaning Guild CreativeAgencySecrets.com Follow the thread to new customers, new partners and new associations It's all about selling more product - follow the conversations and start talking samples, testing and buying quantities. Use the sales team to make contact with new people interested in new ways of using New Zealand Merino products. 6
- 8. Doodle We are your new brand innovation team CreativeAgencySecrets.com Let us take you into the world of business 2.0 where online, offline, Gen-Y and easy global communications drive awareness of the New Zealand Merino brand. Show us your business plan, tell us your sales targets and business development goals and let us come up with innovative ways to spread your brand around the globe. 7
- 9. Dance We are your new brand innovation team CreativeAgencySecrets.com Unconventional, maybe a little non-conformist and energetic - we'll be your team to drive business development, product innovation, new technologies and marketing into the next five years. We can work for you - a job - or we can partner with you - shared risk = shared reward - or we can consult = fees for hours. You choose. 8
- 10. Splice Together? CreativeAgencySecrets.com 9
- 11. Team. Try us out. CreativeAgencySecrets.com We invite you to gather your team for a one-day strategy workshop where we will uncover: • Tools for brand dialogue • New technologies - widgets, mash-ups, twitter, social media • Open innovation tools and decision making • Building online customer relationships This will be an interactive session between New Zealand Merino and our team of experts. We will listen to what you have to say, and we will present some of our ideas for the future of New Zealand Merino. This workshop is full of value. You pay us afterwards based on the value we deliver. Bottom line No value = no cost. 10
- 12. Seeing a moment Consider it a gift from us to you to mark a very special occasion: opportunity. CreativeAgencySecrets.com Contact: Rebecca Caroe 022 647 3993 rebecca@caroe.com Jonathan Ewing 021 111 7989 jonathan@caroe.com Dunedin, New Zealand.