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Closing the Loop

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Closing the Loop Integrating Site Search and Merchandising with Analytics to Increase Revenue ,[object Object],[object Object]
Endeca at a glance Page Value Hundreds of millions of dollars: increased revenue, lower costs Technology New architecture for search & information access Industry Recognition Leader by Gartner, Forrester, other analysts 250M+ end users per month $100M+ sales Based in Cambridge, MA, global sales/service offices 600+ customer accounts Solutions Leader in site search, navigation, and merchandising
[object Object],87% of shoppers think good search is important to a satisfying shopping experience 2 84% 1 Forrester State of Retail Online report (2008) 2 Shop.org holiday survey report (2008)
Agenda : 3 Key Steps to Increase Revenue ,[object Object],[object Object],[object Object],1 2 3
Identify ,[object Object],[object Object],[object Object],Unified Reporting via WebTrends Site Search Integration 1
Tune 2 ,[object Object],[object Object],[object Object],Merchandise on the search page A catalog retailer spent 80% of the time merchandising category and home pages when 90% of visits started with search.
Tune 2 ,[object Object],[object Object],[object Object],Create or re-direct to Landing Pages A retailer saw a 50% increase in overall revenue by optimizing the top 100 search terms.
Tune 2 ,[object Object],[object Object],[object Object],Improve Search, re-direct to another page, merchandise A media customer saw a 15% increase in search click-throughs and 20% increase in page views
Automate: “Closing the Loop” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
Closing the Loop with WebTrends Site Search, Navigation, and Merchandising Analytics
“ Closing the Loop” ,[object Object]
“ Closing the Loop” ,[object Object],[object Object]
“ Closing the Loop” ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],“ Closing the Loop”
Demo
Don’t Leave Money on the Table! ,[object Object],[object Object],[object Object]

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Closing the Loop

  • 1.
  • 2. Endeca at a glance Page Value Hundreds of millions of dollars: increased revenue, lower costs Technology New architecture for search & information access Industry Recognition Leader by Gartner, Forrester, other analysts 250M+ end users per month $100M+ sales Based in Cambridge, MA, global sales/service offices 600+ customer accounts Solutions Leader in site search, navigation, and merchandising
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  • 9.
  • 10. Closing the Loop with WebTrends Site Search, Navigation, and Merchandising Analytics
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  • 15. Demo
  • 16.