Big Idea 1: Emerging Media was delivered by Razorfish's Terri Walter on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

1. Big Idea #1: Return on Innovation
Terri Walter
Vice President, Emerging Media

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4. In a recession, can I afford to take risks?
Is there value in emerging media?
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6. What was emerging has emerged
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7. What was old is new again
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8. The best of the Web on TV: widgets
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9. The best of Print on TV
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10. Video goes social
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11. Gaming goes mainstream
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12. What was
once bound to
the PC, has
escaped
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13. Loopt location-aware ads deliver value when and where it’s needed
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14. The fourth screen: an evolution in interactive storytelling
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15. Mobile multi-player gaming: fun, social interactivity
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16. Marketing is
complicated, and
it is just going to
get more
complicated
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17. How do you get
return on innovation?
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18. See beyond the obvious…..
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19. Let consumers participate…
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20. and create new value for customers.
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21. What will
return on innovation
mean for your company?
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22. Thank You
Terri Walter, VP Emerging Media
terri.walter@razorfish.com