The document discusses using Facebook for business purposes. It notes that Facebook has over 600 million active users and is growing fastest among users over 35. It compares personal and business profiles, noting that businesses can have unlimited fans for their page while personal profiles are limited to 5000 friends. It then provides exercises for setting up a personal profile and business page, getting fans, and posting updates. Finally, it discusses strategies for using Facebook across the different stages of the sales funnel from awareness to action.

1. SOCIAL MEDIA FOR YOUR BUSINESS Using Facebook

3. Facebook Personal V Business Personal Business Profiles Pages Friends Limited to 5000 Must be approved Fans Unlimited No approval required Private Public Searchable on Google Updates Come from the person Only owner can post Updates Come from the page Can have multiple admins

4. Sharing of information

5. Personal Account

6. Enter security check..

7. Enter security check..

8. Finding friends..

9. Profile Information…

10. Login…

11. Company Page

12. Create a Page

13. Create a Page

14. Page created

15. Add picture

16. Post an Update (e.g. an offer)

17. Offer displayed for fans

20. Awareness..

22. Facebook Advertising…

23. Targeting

24. Advanced Targeting

25. Bidding…

26. Facebook Features

27. Suggest to Friends

28. Use Facebook as Page

30. Interest

31. Welcome page…

32. Facebook Page

33. Setting it up as a welcome page

34. Embedded Channel..

35. Applications

36. Applications..

37. Restaurant Dundalk

38. Integrate with Social media…

39. Like displayed on friends newsfeed

40. Desire…

42. Pictures and videos catch attention

43. Try bigger images..

44. Humour..

45. Get Fans to tag images…

46. Competition Apps..

52. Action…

53. Shop…

55. Become a Fan Action

56. Building Advocates…

58. Facebook Edge rank

59. www.edgerankchecker.com

60. Deals - Facebook Places..

61. Facebook Places..

62. Monitoring and Reporting

63. Facebook Insights..

64. Interactions..

68. Monitoring your tab with Google <fb:google-analytics uacct=”UA-9999999-99″ /> Note: Replace the UA code with your own code.