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“What am I, a product?” Introduction to personal Marketing
Your personal brand is WHO YOUARE
Personal Marketing is how you communicate who you are!
And what other people say about you, when you’re not around....
Let’s talk about value... A product is worthless until It adds value. People knowabout it People are willing to  paytohave it!
What is yourUnique Value Proposition?
How do you?  Add value?  Let people know about it? Make people pay for your services?
1st Step Know thyself :  Define who you are
2nd Step Describe  thyself :  what do you want to be known for.
3rd Step Present thyself Are you sending out the right message? Plumber
Plumber
4th Step Define your                market
5th Step Be out there
Become visible & Promote your expertise: Network – Go,  meet people and tell ’em what you do.
Become visible & Promote your expertise: Present  & teach/coach
Become visible & Promote your expertise: Look for exposure opportunities
Become visible & Promote your expertise: Gain Online Presence Google + Visibility  = GOOGLEABILITY Social Networking
6th Step	 Keep  Practicing. One day,  You’ll be                famous!
Need a hand? Raz Chorev                            Digital Marketing     T:   1300 88 78 35 (Aust. only)E:    raz@razchorev.com  Blog:  www.razchorev.com Twitterwww.twitter.com/razchorev  Google Me... You’ll find more....

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Introduction To Personal Marketing