Small Business Technology Tour 2012 - http://www.smallbiztechtour.com (sponsored by Intel)

1. SOCIAL MEDIA
STRATEGY FOR Social Media
101
GROWING BUSINESSES
@ramonray
www.Smallbiztechnology.com
ramon@smallbiztechnology.com
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3. EVOLUTION OF SOCIAL MEDIA
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4. EVOLUTION OF SOCIAL MEDIA
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5. EVOLUTION OF SOCIAL MEDIA
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6. SOCIAL MEDIA IS A MULTI-PART Y
CONVERSATION
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7. SMALL BUSINESSES MUST BE
PUBLISHERS
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8. WHY PUBLISHERS
So people can find you online
(and more)
People will engage with each
other and content online – are
you there?
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9. SOCIAL MEDIA 101… Let’s Begin
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10. Think
Listen to what’s
happening
Create a great profile
Write great content
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11. SOCIAL MEDIA IS NO
REPLACEMENT FOR
GOOD BUSINESS
PRACTICES
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12. WHY IS SOCIAL MEDIA
SO IMPORTANT?
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13. PEOPLE LIKE TO
CONNECT TO OTHER
PEOPLE
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14. THREE CORE TENETS
Listen To
Customers
Communicate
With Customers
Engage
Customers
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15. LISTEN
Your competitors Your customers,
Your market (laws, press, market
news, trends) speaking about your
product
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16. COMMUNICATE
Daily deals
News
Product information
Tidbits
Product, service, ma
rket insight
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17. ENGAGE
Contests
Surveys
Customer to
customer
support
Discussion
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18. CONTENT MARKETING CIRCLE
Email
Blogs
Marketing
Social
Web Sites
Content Media
Marketing
Circle
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19. CONTENT IS KING
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20. CONTENT IS DIGITAL FOOD
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21. WHAT CONTENT DO
YOUR CUSTOMERS
WANT?
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24. WHY CONTENT SHOULD BE YOUR KING
Makes You An
Authority (press, etc)
Helps You Develop A
Following (pre-sale)
Develops Loyal
Customers (post-
sale)
Search Engines Feed
On Relevant Content
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25. CONTENT T YPES
People Want To Be
Entertained
People Want to
Learn
People Have Specific
Needs
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26. CONTENT IS KING - ENTERTAIN
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27. CONTENT IS KING - LEARN
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28. CONTENT IS KING – PRODUCT
INFORMATION
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29. CONTENT BUILDS
KNOW + LIKE + TRUST
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30. WHAT CONTENT?
Request for Ideas
Job Vacancies
News
Customer Stories
Thoughts
Tips
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31. WHAT MEDIA TO USE
Video
Podcasts
Blogs
Infographic
White paper
eBook
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32. 7 POWERFUL SOCIAL
MEDIA CONCEPTS
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33. 7 POWERFUL SOCIAL MEDIA CONCEPTS
Conversation
Giving (not selfish)
Measure
Have great content
Awesome headlines
Listen
Respond
thoughtfully (not
long, necessarily)
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34. CONVERSATION
 Don’t SELL to Your
Customers
 Enter Their
Discussions
 Foster Discussions
 Encourage Customer
to Customer
Discussion
 Learn from Customers
– Ask Questions
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35. SUCCESSFUL SOCIAL
MEDIA ATTITUDE =
GIVING
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36. GIVE, GIVE, GIVE, TAKE
Be informative
Be indispensable
Be helpful
Be fun
Be sharing
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37. MEASURE
Know What Social
Media Networks
Work Best
Know What Content
Is Most Desired
Know What
Conversations Are
Hottest
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40. GREAT CONTENT
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41. GREAT - HEADLINES
Short
Sweet
To The Point
Descriptive
Search Engine
Friendly
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42. LISTEN
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43. TWEETDECK
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44. HOOTSUITE
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45. POSTLING
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46. NUTSHELLMAIL
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47. RESPOND
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49. ALWAYS REMEMBER….
Word Of Mouth On Steroids
Everyone Is A Publisher
Don’t Vomit On Your Customers
It’s Not Just Another Marketing Channel
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50. 5 MORE THINGS TO KEEP IN MIND
Be yourself (authentic)
Don’t sell
Reasonable frequency
Frequency balanced
with media
Think then click/write
Incentives
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51. INCENTIVES CAN BE IMPORTANT
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52. 12 STARTING THOUGHTS
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53. 12 STARTING THOUGHTS
 What are your goals
 Is social media the best option? Should you do it?
 Do you know your customers
 Who will lead / coordinate
 Which social media network will you focus on
 Think about your persona
 Create your profile
 Creating content feeding stations (you need to be fed to feed)
 Think about what you will post
 Discipline yourself to post regularly
 Consider creating an editorial calendar
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54. OVERVIEW OF TWITTER,
FACEBOOK AND
LINKEDIN
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55. TWITTER 101
Create your profile
(good photo)
Create Searches On
Keywords
Follow people
Create Lists
Join the
conversation
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56. TWITTER PROFILES
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57. RAMON’S TWITTER PROFILE
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58. @SHASHIB TWITTER PROFILE
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59. TWITTER USES – SHORT & SWEET
Short Posts
Links To Other
Sources
“Status Updates”
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60. FACEBOOK 101
 Create Your Own
Personal Page
 Create Your Company’s
Page
 Nurture A Community
Of Customers
 Encourage THEM To
Share And Post
 Share Content (in
Context)
 Content About Your Biz,
Your Customers, etc
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61. CANDLES OFF MAIN
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62. LINKEDIN 101
 Find Out More About
Clients, Companies
and Competitors
 Get Access To
Connections In Your
Networks’ Network
 Complete Your Profile
 Join, Start and
Participate in Groups
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63. SOCIAL MEDIA NETWORK DIFFERENCES
• Twitter - Sharing & Personal
Brand Building
• Facebook - Building Community
and Communication
• LinkedIn – One to One
Connecting, Corporate Groups
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64. SOCIAL MEDIA TOOLS
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65. BIT.LY – SHORT LINKS & ANALY TICS
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66. GOOGLE.COM/READ WEB SITE CONTENT
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67. KLOUT (INFLUENCE)
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68. SOCIAL MEDIA TOOLS
NutShell Mail
Social Dashboards:
Tweet Deck, Hoot Suite
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69. THE POWER OF VIDEO
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70. POWER OF VIDEO
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71. THE POWER OF AUDIO
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72. I ALMOST FORGOT…
 Create a blog
 Drive traffic to your
web site or blog
 Have an email
newsletter
 Owning contact info is
important
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73. PLEASE READ THE NEXT
SLIDE OUT LOUD
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74. “RAMON, I DON’T HAVE
TIME TO DO ALL OF
THIS!”
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75. IN SUMMARY
Listen
Think / Creativity
Create a profile
Converse & Engage
Measure
Use Tools
Tell A Story
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76. YOUR COMPETITION IS ONLY A MOUSE
CLICK AWAY
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77. THANK YOU FOR YOUR
TIME!
@ramonray
www.Smallbiztechnology.com
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