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Guerrilla marketing for Entrepreneurs - Nov 2011 - Ramon Ray

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Ramon Ray
Ramon Ray

Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com on Guerrilla Marketing for Entrepreneurs - presentation given to NYIT students

BusinessNews & Politik
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NYIT’s Guerrilla Marketing for Entrepreneurs
Where Did The Word Come From Spanish word for: “little war” Irregular warfare, small group of combatants, sabotoge, element of surprise, extraordinary mobility
 
Why Guerrilla Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts for Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],http://www.youtube.com/watch?v=1uYBJnOTUmM Scott Hintz, co-founder, Tripit (fanatical customers)
Hot Products ,[object Object],[object Object],[object Object]
Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enable Easy Sharing ,[object Object],[object Object],[object Object]
The Importance of Creativity ,[object Object],[object Object],[object Object]
Creativity Exercise
 
The Powerful Internet ,[object Object],[object Object],[object Object]
Digital Tools of Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla Marketing Tidbits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Free Publicity Through Media Attention. It’s An Art.
SIX THINGS TO REMEMBER
Have a plan
Follow Your Customers ,[object Object]
Know the Media (Print, Online, TV, etc) ,[object Object]
Know the editor, producer, top dog, big cheese, etc ,[object Object]
Know the journalist ,[object Object]
Timing… ,[object Object]
THE NEWS EQUATION
 
YOUR OPP!
REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
News = Food for Journalists
News? Psst…Creativity
But Wait There’s More…
Your Customers ,[object Object],[object Object]
Being Attractive To Journalists
The Interview
QUICK TIP ,[object Object]
Thank you! Ramon Ray Editor, Technology Evangelist Smallbiztechnology.com

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