Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"

1. Online Marketing for Small Businesses: Email Marketing

2. Creating Your First Email Newsletter Logon to An Email Marketing Company Constant Contact, Vertical Response, iContact, Mailchimp Select Email Template Input Email Message Settings Create Email Message Select Email List Select Delivery Date

3. Choose Email Marketing Service

4. Select Email Template Wizard

5. Select Email Template

6. Email Message Settings

7. Email Message Settings

8. Create Email Message

9. Select Email List

10. Select Delivery Date

11. Subject lines First things people read Will determine open rates Short and Descriptive Don’t be Too Cute Think Like a Newspaper Headline http://www.copyblogger.com/email-subject-lines/ http://lyrishq.lyris.com/index.php/Email-Marketing/Email-Subject-Lines-15-Rules-to-Write-Them-Right.html

12. Header Subject Line From Line

13. Subject Lines

15. Header (Top Of Email)Proof Read Bullet Points (scannable) Image Alt Text Table of Contents Editorial Calendar

16. Email Newsletter Samples http://www.urbachletter.com/ http://www.bluepenguindevelopment.com/index.htm http://blog.oomgroup.com/

17. Relevant

18. Overall Design Great Design for InbBox Design for Mobile Devices http://designrfix.com/inspiration/newsletter-designs-60-great-examples

19. Analytics Open rates Click through rates And more

20. Analytics Image

21. Welcome Email Like a first date Consistent Branding Friendly Tone Remove Obstacles Offer Call To Action

22. Building Readership Adding Email Subscribe Form Web site, blogs, everywhere Events 50 Ways To Grow Your Email Listhttp://www.verticalresponse.com/sites/www.verticalresponse.com/files/50_ways_to_grow_your_list_guide.pdf

23. Email Forms and more…

25. Social Media Integration

26. Choosing An Email Marketing Service Web site, blogs, everywhere

27. More On Email Marketing Build Relationships Dating Your Leads. Marrying Your Customers Integrate Email Marketing with Other Marketing