Jandi vi guidelines en v1.0

1. VISUAL IDENTITY
GUIDELINES

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JANDI Visual Identity Guidelines About this Guidelines
This JANDI Visual Identity Guidelines provide graphic standards and guidelines of the identity elements and look of JANDI.
The purpose of this guidelines is to preserve and enhance the value of JANDI’s Identity.
JANDI is a group-oriented messaging platform with an integrated suite of collaboration tools that is tailor-made for
workplaces across Asia and combines the usability of consumer apps with the power of specialized enterprise software.
There have been high demands for an intuitive, user-friendly communication and information sharing tool from consumers
and companies. JANDI has the potential to establish an entry-point into an untapped market to become the go-to enterprise
software in Asia.
Strict adherence to these guidelines will communicate a clear and consistent message. Always use the original artwork to
ensure top quality reproduction. This is confidential and for internal use only. Materials herein are not for use by third parties.
Authorized clients may use materials only pursuant to an express work request and/or agreement from Toss Lab, Inc.
For more information, please contact JANDI BX team on:
Toss Lab, Inc. (Republic of Korea)
11F, LINE Building,
16, Teheran-ro 14-gil, Gangnam-gu,
Seoul 06234 Korea
Phone: +82 2 6959.9599
Email: design@tosslab.com
www.jandi.com
Version 1.0 l July 2016

3. 3
ContentsJANDI Visual Identity Guidelines
Contents
Introduction
Brand Story ································································ 5
Identity
Symbol ······································································ 12
Symbol Usage 1 ······················································ 13
Symbol Usage 2 ····················································· 14
Logotype ·································································· 15
Logotype Usage ···················································· 16
Signature_Vertical ·················································· 17
Signature Usage ····················································· 18
Signature_Horizontal ··········································· 19
Signature Usage ··················································· 20
Slogan ······································································· 21
Colors
Color System ························································· 23
Signature Color ····················································· 24
Color Version·························································· 25
Usage on Different Backgrounds 1 ··············· 26
Usage on Different Backgrounds 2 ················ 27
Usage on Different Backgrounds 3 ··············· 28
Unacceptable Usage
Proportion ······························································· 30
Position of the Components ······························· 31
Adding other Elements ······································ 32
Colors ········································································ 33
Logotype ·································································· 34
Typography
Font_Korean ·························································· 36
Font_English ··························································· 37
Font_Japanese ······················································ 38
Font_Chinese SC ················································· 39
Font_Chinese TC ················································· 40

4. JANDI Visual Identity Guidelines Introduction
Introduction

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JANDI Visual Identity Guidelines Introduction
5
Brand Values
Brand values should stand at the very core
of JANDI, and it depends on the inherent
characteristics of the product that make up our
brand. When JANDI delivers the benefit(values)
to our customers, they will choose our brand
over alternatives, raising our brand value and
awareness.
Steve Jobs once wrote;
“This is a very complicated world, it’s a very
noisy world. And we’re not going to get the
chance to get people to remember much
about us. No company is. So we have to be
really clear on what we want them to know
about us.”
Well-Organized
Efficient, Smart
Fulfilling today’s business
needs to communicate
effectively and systematically
with team members
Connected
Group-Oriented,
Ubiquitous, Integrated
Integrate a variety of features to
connect people and bring
relationship closer with everyone,
everywhere
Intuitive
Easy, Localized, Friendly
Make it easy and simple for
anyone to use
Able
Positive, Lively, Enjoyable
Make businesses successful with
sustainability and help to
provide an enjoyable working
environment

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JANDI Visual Identity Guidelines Introduction
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Brand essence is the compact intangible
attribute that differentiates the brand from
competitive brands perceived by the audience.
It speaks to the intangible emotions you want
your customers to feel when they experience
JANDI.
Brand Essence
Enjoyable
Cheerful
Active
Ubiquitous
Teamwork
Connection
Intuitive
Efficient
Proactive supporter
Improve
Increase
Successful business
Expedite the team’s collaboration anytime, anywhere. JANDI will lead your businesses
to success
“Lively Collaboration Enhancer”

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JANDI Visual Identity Guidelines
7
Introduction
Brand Concept
Visual Communication
JANDI’s symbol conveys the emotion of happiness and satisfaction illustrating the seamless collaboration achieved by a department
or a project using JANDI. It depicts a smile using two apostrophes facing each other symbolizing the importance of communication
for effective collaboration. Two apostrophes were chosen and designed with different colors and sizes to express diverse people
communicating and sharing opinions in a comfortable environment to create successful work. Asian businesses are starting JANDI to
make successful collaboration happen.
Verbal Communication
Communication name ‘JANDI’ (‘grass’ in English) represents a new innovation as an essential enterprise messenger of current and future
businesses. We persue the importance of corporate culture to provide comfortable work environments between employees and deliver
freedom to give opinions and thoughts as if a person is lying down on the grass in the warm sunshine.

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JANDI Visual Identity Guidelines Introduction
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A vision statement describes what you want
your company to become in the future. It
should be aspirational and inspirational.
Brand Vision
Become the leading
enterprise social software
business in Asia.
With headquarters in South Korea, we have branches in Taiwan, Japan, Singapore with
total of 66 employees.

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JANDI Visual Identity Guidelines Introduction
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A mission statement defines the purpose of the
company. It should be simple, straightforward,
articulate, and it should be motivational to both
employees and customers.
Brand Mission
Make work life simpler,
more productive, and
more enjoyable.
Open up company-wide communication and information sharing between departments and
teams. Accelerate projects and empower your team with real-time messaging, file sharing,
smart search, and project management.

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JANDI Visual Identity Guidelines Introduction
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Brand Target
10 - 20
20 - 50
50 - 100
100 - 300
300 - 500
500+
ManufacturerF/BRetailProfessionalsEducationIT
Target 1 Target 2 Target 3 Target 4 Target 5 Target 6
No.ofEmployees
Our main target
- IT companies, educational institutions, professional (consulting, design, marketing, etc.)
- Retail, restaurants and the CEO of the manufacturer as well as the staff
- Employees in mid-20s to 40s
- Companies with 10 to 500 employees

11. JANDI Visual Identity Guidelines Identity
Identity

12. JANDI Visual Identity Guidelines
Symbol
Identity
12
The JANDI brand symbol is the most
immediate representation of our company,
our people, and our brand to the world. It is
a valuable brand asset that must be used
consistently in proper, approved forms.

13. JANDI Visual Identity Guidelines Identity
13
Clear SpaceGrid
When using or drawing a symbol, you must
use the grid in order to ensure accurate
enlargement or reduction of the symbol size.
Clear space around a symbol is crucial to
ensure visibility and must always be free of any
graphic elements or text.
The minimum size is the smallest size at which
the symbol can be reproduced without losing
readability or integrity. The symbol must be
reproduced at 8mm or taller.
Symbol Usage 1
3a 3a
3a
A(A=10a)
3a
Minimum Size
8mm

14. JANDI Visual Identity Guidelines Identity
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Clear Space
Clear space around the symbol is critical to
ensure visibility and must always be free of any
graphic elements or text.
When using a symbol placed in a square or
a circle, you must refer to the clear space
indicated on this page. Use a computer
readable data format to ensure the correct
usage of the symbol.
Symbol Usage 2
Square
Circle
22%
17% 18%
20%
13%

15. JANDI Visual Identity Guidelines Identity
15
Like the symbol, the logotype is the primary
identifier of JANDI’s brand image. It is essential
that the letters’ form, position, size, thickness,
etc. remain unchanged. When using the
logotype, a computer readable data format
should be used for enlarging or reducing the
size.
Logotype
Do not use logotype when written with the text. Instead use designated typeface provied in this guidelines and
always use JANDI with uppercase.
JANDI Jandi
Jan di
JanDi
jandi Chandi

16. JANDI Visual Identity Guidelines Identity
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Grid
When using or drawing a logotype, you must
use the grid to ensure accurate enlargement
or reduction of the size of the logotype.
Clear space around a logotype is crucial to
ensure visibility and must always be free of any
graphic elements or text.
The minimum size is the smallest size at which
the logotype can be reproduced without losing
readability integrity. The logotype must be
reproduced at 4mm or taller.
Logotype Usage Minimum Size
4mm
Logotype should never be
used without the symbol
but it can be separated if
it’s on same page.
Clear Space
5a 6.5a
A(A=10a)
5a
5a

17. JANDI Visual Identity Guidelines Identity
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The signature is a combination of the symbol
and the logotype according to the guidelines
provided. The signature can be utilized
respectively to the relevance of each situation
and should follow the examples given for each
instance.
Signature_Vertical
A(A=10a)
4a
33a
3.5a 2.5a

18. JANDI Visual Identity Guidelines Identity
18
Signature Usage
When using or drawing a signature, you must
use the grid in order to ensure accurate
enlargement or reduction of the size of the
signature.
Clear space around a signature is crucial to
ensure visibility and must always be free of any
graphic elements or text.
The minimum size is the smallest size at which
the signature can be reproduced without
losing readability or integrity. The vertical
signature must be reproduced at 13mm or
taller.
Clear SpaceGrid
Minimum Size
2a 2a
2a
2a
A(A=10a)
13mm

19. JANDI Visual Identity Guidelines Identity
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The signature is a combination of the symbol
and the logotype according to the guidelines
provided. The signature can be utilized
respectively to the relevance of each situation
and should follow the examples given for each
instance.
Signature_Horizontal
A(A=10a)
4.3a
3.7a
20a 4a 43a

20. JANDI Visual Identity Guidelines Identity
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Grid
When using or drawing a signature, you must
use the grid in order to ensure accurate
enlargement or reduction of the size of the
signature.
Clear space around a signature is very
important to ensure visibility and must always
be free of any graphic elements or text.
The minimum size is the smallest size at which
the signature can be reproduced without
losing readability or integrity. The horizontal
signature must be reproduced at 7mm or taller.
Signature Usage
Clear Space
A(A=10a)
4a 4a
4a
4a
Minimum Size
7mm

21. JANDI Visual Identity Guidelines Identity
21
Korean
The slogan is the communication tool that
conveys JANDI’s mission. The correct
language version must be used.
Slogan
English 1
English 2
Japanese
Chinese SC
Chinese TC
효과적인 팀웍 가벼워진 업무, 메신저 잔디
Group messaging made for business
Work better together
効率的なチームワーク、JANDIメッセンジャーで
合作无间・沟通无限
合作無間・溝通無限

22. JANDI Visual Identity Guidelines
Color
Color

23. JANDI Visual Identity Guidelines
Color System
Color
23
Our colors are what give us our personality.
We’re bright, bold, colorful and confident.
Primary Color
Secondary Color
ORANGE
C0 M50 Y100 K0
R243 G146 B0
LIGHT GREEN
C45 M0 Y100 K0
R162 G198 B23
GRAY
C40 M25 Y20 K0
R167 G179 B192
RED
C0 M80 Y90 K0
R233 G78 B36
GREEN
C75 M5 Y100 K0
R63 G165 B53
DARK GRAY
C60 M40 Y25 K0
R119 G141 B167
DARK BLUE
C100 M40 Y5 K0
R0 G117 B185
LIGHT BROWN
C40 M40 Y65 K0
R171 G149 B104
SILVER
PANTONE 877C
PURPLE
C75 M65 Y0 K0
R88 G95 B168
BROWN
C55 M60 Y85 K0
R139 G107 B65
GOLD
PANTONE 871C
JANDI BLUE
PANTONE 299C
C85 M0 Y0 K0
R0 G172 B233
JANDI YELLOW
PANTONE 143C
C0 M30 Y95 K0
R251 G186 B0
JANDI NAVY
PANTONE 7693C
C100 M75 Y40 K0
R18 G74 B115

24. JANDI Visual Identity Guidelines Color
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Using the same colors shown on this page,
play a major role in building the image of
JANDI. It must be applied under the specified
color.
Signature Color
1
2
2
3
31
JANDI BLUE
PANTONE 299C
C85 M0 Y0 K0
R0 G172 B233
JANDI YELLOW
PANTONE 143C
C0 M30 Y95 K0
R251 G186 B0
JANDI NAVY
PANTONE 7693C
C100 M75 Y40 K0
R18 G74 B115

25. JANDI Visual Identity Guidelines Color
25
Full Color
JANDI’s colors can be expressed in full color.
Also, the six colors shown on this page are the
ONLY colors that can be used without prior
consent. When applying colors, it is important
to follow the color scheme requirements as
laid out in this page.
Color Version
1-color & Special print
JANDI BLUE
Black
JANDI YELLOW
Silver
JANDI NAVY
Gold

26. JANDI Visual Identity Guidelines Color
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White Background
In principle, the background color to the
full color representation of the signature is
white. Here are examples of the correct way
to use the JANDI signature from a variety of
backgrounds. It is important to have adequate
contrast between the signature components
and the background for optimal visibility.
In principle, the background color to the full color representation of the signature is white.
Color Backgrounds
Usage on Different
Backgrounds 1

27. JANDI Visual Identity Guidelines Color
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In principle, the background color to the full
color representation of the signature is white.
The signature can only be used in full color
with a transparency of 5% or less. Monochrome
can only be used at a transparency of 5%
~ 25%. White monochrome and signature
with white logotype can only be used at a
transparency of 75% or more.
Usage on Different
Backgrounds 2
0%
5%
25%
50%
75%
100%

28. JANDI Visual Identity Guidelines Color
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Here are examples of the correct way to
use the JANDI signature from a variety of
backgrounds. It is important to have adequate
contrast between the signature components
and the background for optimal visibility.
Usage on Different
Backgrounds 3
White
JANDI BLUE
JANDI YELLOW
JANDI NAVY
Black
Silver
Gold
Full Color White JANDI NAVY Silver GoldBlack

29. JANDI Visual Identity Guidelines Unacceptable Usage
Unacceptable Usage

30. JANDI Visual Identity Guidelines Unacceptable Usage
30
Unacceptable Usage
(Proportion)
To maintain JANDI’s brand identity, examples of
prohibited variations from the standard format
are provided. These application rules must be
followed according to the guidelines to avoid
miss usage and care must be taken to ensure
proper reproduction of the signature. Some
common misuses are shown on this page.
Never distort the
components of the signature
Never stretch the signature Never change the proportion
of the signature
Never change the
perspective of the signature
Never distort the signature

31. JANDI Visual Identity Guidelines Unacceptable Usage
31
To maintain JANDI’s brand identity, examples of
prohibited variations from the standard format
are provided. These application rules must be
followed according to the guidelines to avoid
miss usage and care must be taken to ensure
proper reproduction of the signature. Some
common misuses are shown on this page.
Unacceptable Usage
(Position of the Components)
Never relocate the
components of the signature
Never relocate the
components of the signature
JANDI
Never rotate or flip the
signature
Never rotate or flip the
symbol
Never crop the symbol Never separate the
symbol

32. JANDI Visual Identity Guidelines Unacceptable Usage
32
To maintain JANDI’s brand identity, examples of
prohibited variations from the standard format
are provided. These application rules must be
followed according to the guidelines to avoid
miss usage and care must be taken to ensure
proper reproduction of the signature. Some
common misuses are shown on this page.
Unacceptable Usage
(Adding other Elements)
Never add colored
shape on the signature
Never change the shape of the
components of the signature
Never have borders to
the signature
Never change the
components into lines
Never add drop-shadows,
embossings etc. to the signature
Never add text or drawings
to the signature
Hello
Never overlay with the
signature

33. JANDI Visual Identity Guidelines Unacceptable Usage
33
To maintain JANDI’s brand identity, examples of
prohibited variations from the standard format
are provided. These application rules must be
followed according to the guidelines to avoid
miss usage and care must be taken to ensure
proper reproduction of the signature. Some
common misuses are shown on this page.
Unacceptable Usage
(Colors)
Never add gradients to the
signature
Never have images or patterns
applied to the components of the
signature
Never change the colors of the
components of the signature
Never place the signature on
backgrounds that
provide insufficient contrast
Never use on complicated
background

34. JANDI Visual Identity Guidelines Unacceptable Usage
34
To maintain JANDI’s brand identity, examples of
prohibited variations from the standard format
are provided. These application rules must be
followed according to the guidelines to avoid
miss usage and care must be taken to ensure
proper reproduction of the signature. Some
common misuses are shown on this page.
Unacceptable Usage
(Logotype)
Never change the
tracking of the logotype
Never use the logotype alone
Never use the logotype
within the sentence
Messenger for business
Never change the logotype

35. JANDI Visual Identity Guidelines
Typography
Typography

36. JANDI Visual Identity Guidelines Typography
36
Font_Korean
Sandoll Gothic Neo 1 is used in a variety of
visual media as well as for signs and letterings.
The recommended font should always be used
where possible, and if not possible, the most
similar font should be used.
Sandoll Gothic Neo 1
01 Thin
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
02 Ultralight
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
03 light
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
04 Regular
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
05 Medium
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
06 SemiBold
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
07 Bold
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
08 ExtraBold
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+
09 Heavy
효과적인 팀웍 가벼워진 업무. 메신저 잔디
0123456789.,‘’~!?@#$/%^&*()-+

37. JANDI Visual Identity Guidelines Typography
37
Proxima Nova
Proxima Nova is used in a variety of visual
media as well as for signs and letterings. The
recommended font should always be used
where possible, and if not possible, the most
similar font should be used.
Font_English
Proxima Nova Light
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Proxima Nova Regular
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Proxima Nova Semibold
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Proxima Nova Bold
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Proxima Nova Extrabold
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Proxima Nova Black
Work better together
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+

38. JANDI Visual Identity Guidelines Typography
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Noto Sans CJK JP
Noto Sans CJK JP is in a variety of visual
media as well as for signs and letterings. The
recommended font should always be used
where possible, and if not possible, the most
similar font should be used.
Font_Japanese
Noto Sans CJK JP Thin
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP Light
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP DemiLight
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP Regular
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP Medium
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP Bold
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK JP Black
効率的なチームワーク、JANDIメッセンジャーで
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+

39. JANDI Visual Identity Guidelines Typography
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Noto Sans CJK SC
Noto Sans CJK SC is used in a variety of visual
media as well as for signs and letterings. The
recommended font should always be used
where possible, and if not possible, the most
similar font should be used.
Font_Chinese SC
Noto Sans CJK SC Thin
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC Light
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC DemiLight
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC Regular
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC Medium
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC Bold
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK SC Black
合作无间・沟通无限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+

40. JANDI Visual Identity Guidelines Typography
40
Noto Sans CJK TC
Noto Sans CJK TC is used in a variety of visual
media as well as for signs and letterings. The
recommended font should always be used
where possible, and if not possible, the most
similar font should be used.
Font_Chinese TC
Noto Sans CJK TC Thin
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC Light
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC DemiLight
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC Regular
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC Medium
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC Bold
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+
Noto Sans CJK TC Black
合作無間・溝通無限
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789.,‘’~!?@#$/%^&*()-+

41. Work better together