Pic2go running event case study. Pic2Go is a photo marketing solution allows marketers and agencies to easily integrate offline events and experiential marketing activation into Facebook. Marketers can automatically publish branded photos from their interaction with consumers onto the consumers’ Facebook walls, photo albums, the marketers Facebook page and acquire the consumer as a Facebook fan all with Pic2go. Contact info@onemediamarketing.com for more information.

1. Zahala Race – Sport Events Social Media PhotoMarketing pic2go Social Media
PhotoMarketing
Objective:
Grant race participants with numerous personal race photos – while achieving sponsor’s exposure
through social media and collecting Facebook fans .
The Activity:
Participants were photographed in few points along the course, while Pic2go’s 2D barcode are
printed on their race bibs. Using Pic2go’s Social Media PhotoMarketing solution –
each participant could create and share a personal Facebook album with his or her race photos.
Albums were fully branded with sponsor’s logos and links.
Results:
Hundreds of participants have created and shared personal Facebook albums with their race photos,
while becoming sponsor’s Facebook fans. Branded albums where exposed to more than 60,000
Facebook friends !
About Pic2go Technology
Pic2go technology offers a self-operated
photo-marketing solution using special
2D barcodes – picTags, to auto-tag
people in photos.
There’s no need for RFID chips, timing
systems integration or special
photography equipment.
The photos are automatically shared in
personal Facebook albums.
Fans collection is integrated.
Social Media PhotoMarketing
www.pic2go.com