1. 2011 ACC NETWORK STUDIO SHOW
INTEGRATING POWERFUL MEDIA WITH INNOVATIVE MARKETING.

2. ATLANTIC COAST CONFERENCE
COVERAGE AREA
The ACC Network Reaches Over 40 DMAs and
Covers Over 27.8 Million TV Households -
ACC Territory
reaching nearly 1/4 of all US TV Households!!
FLORIDA: SOUTH CAROLINA: MARYLAND/DC:
Fort Myers, FL Charleston, SC Baltimore, MD
Gainesville, FL Columbia, SC Hagerstown, MD
Jacksonville, FL Greenville, SC Salisbury, MD
Miami, FL Myrtle Beach, SC Washington, DC
Mobile-Pens, AL-FL
Orlando, FL NORTH CAROLINA: NEW ENGLAND:
Panama City, FL Charlotte, NC Boston, MA
Tallahassee, FL Greensboro, NC Portland, ME
Tampa, FL Greenville, NC Providence, RI
West Palm Beach, FL Raleigh, NC Springfield, MA
Wilmington, NC
GEORGIA: ADDITIONAL MARKETS:
Albany, GA VIRGINIA: Bluefield, WV
Atlanta, GA Charlottesville, VA Chattanooga, TN
Augusta, GA Harrisonburg, VA Dothan, AL
Columbus, GA Norfolk, VA
Macon, GA Richmond, VA
Savannah, GA Roanoke, VA
Tri-Cities, VA-TN

3. ACC NETWORK STUDIO SHOW
OVERVIEW
Overview:
Raycom Sports is rolling out a new 2011 ACC Network Studio Show! It will be
broadcast LIVE from the ACC Network set for 13 consecutive Saturdays from 12:00
noon-12:30pm throughout the 2011 season.
Leading into the ACC Network game of the week each Saturday, the ACC Network
Studio Show will provide viewers with a 30 minute pre-game segment featuring ACC
Football updates, highlights, and analysis.
The studio show will also segue to in-game live look-ins/studio breaks, and a halftime
show (as well as post-game with analysis when applicable & time permitting).
Sponsor
Logo here
Sponsor
Logo here
Studio/Set, Sponsor & Host examples Actual ACC Network Set

4. ACC NETWORK STUDIO SHOW
OVERVIEW
MARKET LOCAL NETWORK
STATION AFFILIATE
Boston (Manchester) WSBK IND
Atlanta WUPA CW PROGRAM INFO
Washington, DC (Hagerstown, MD) WDCA/WTTG MyTV/FOX
Tampa-St. Petersburg (Sarasota) WTOG CW
Miami-Ft. Lauderdale WFOR CBS
# of Episodes:
Projected Market List based on 2010 Clearances
Orlando-Daytona Beach-Melbourne WRBW MyTV
Charlotte WBTV CBS 13
Raleigh-Durham (Fayetteville) WRAL CBS
Baltimore WJZ CBS
Greenville-Spartanburg WLOS ABC
West Palm Beach-Ft. Pierce WTVX CW
Episode Length:
Norfolk-Portsmouth-Newport News WGNT CW 30 minutes
Greensboro-High Point-Winston Salem WXLV ABC
Jacksonville WAWS FOX
Providence-New Bedford WLWC CW Air Window:
Richmond-Petersburg WRLH FOX
Mobile-Pensacola (Ft. Walton) WFNA CW September-December
Ft. Myers-Naples WZVN ABC
Roanoke-Lynchburg WDBJ CBS
Portland-Auburn WPME MyTV Markets Cleared:
Columbia WACH FOX
Chattanooga (Dalton) WFLI CW Approximately 40+ Markets
Tri-Cities WEMT FOX
Savannah WGSA CW
Charleston WCSC CBS
Greenville-New Bern-Washington WFXI FOX
Myrtle Beach-Florence WMBF NBC
Tallahassee-Thomasville WTLH FOX
Springfield-Holyoke WSBK IND
Augusta-Aiken WFXG FOX
Macon WGXA-DT ABC
Columbus (Opelika, AL) WLTZ NBC
Wilmington WSFX FOX
Salisbury WRDE-DT MyTV
Albany WSWG/WSWG-DT CBS/MyTV
Bluefield-Beckley-Oak Hill WVNS-DT FOX
Panama City WMBB-DT ThisTV
Gainesville WCJB ABC
Dothan WDFX FOX
Harrisonburg WHSV ABC
Charlottesville WVIR NBC

5. ACC NETWORK STUDIO SHOW
SPONSORSHIP ELEMENTS
STUDIO SHOW/SET ENTITLEMENT:
Live from Charlotte, the studio show will set the stage for the ACC Network’s Game- Sponsor
of-the-Week. Insightful analysis, informative features and colorful reports from the Logo
game site will get ACC viewers ready for kickoff. The ACC pregame show will also here
review the week in ACC Football and discuss the impact and importance of the day’s
ACC matchups.
ENTITLEMENT SPONSOR ELEMENTS:
• Three (3) 30-second units in all 13 weeks of ACC Network
Studio Show - 39 Total
• One (1) promotional announcement in each Studio Show
advertising next week’s show- 13 Total
• One (1) promotional announcement in the game publicizing
the next week’s ACC Network Studio Show – 13 Total Show Information:
 Thirty Minute Pregame Show
• Minimum of 15 mentions/visuals throughout the 30 minute
telecast (195 total)  Airs at 12:00 N on the same
station as the ACC Game of
the week
 Analysis from two hosts
Estimated Commercial Delivery: Estimated All-Media Delivery:
12,129,000 Households 20,215,000 Households  Segue into ACC Network
6,376,000 Adults 25-54 10,627,000 Adults 25-54 Game of the Week

6. ACC NETWORK HALFTIME SHOW
SPONSORSHIP ELEMENTS
HALFTIME SHOW/SET ENTITLEMENT:
At halftime, the game site will send ACC viewers back to the studio for
complete analysis of the ACC Game-of-the-Week. A revealing highlight
package will track the course of the game, and show fans at home how each
team must adjust to win the game. The ACC Studio Halftime Show will also
bring viewers up to date with scores of other games and highlights of the
other ACC games in progress.
HALFTIME SHOW SPONSOR ELEMENTS:
• Two (2) 30-second units in all 13 weeks of ACC
Network Halftime Show- 26 Total
• Minimum of 3 mentions/visuals throughout the
halftime telecast (39 total) Show Information:
 Approx. 20 minute Halftime Show
 Game telecast transitions to
halftime show (at halftime) during
the ACC Network Game of the
Estimated Commercial Delivery:
week
Estimated All-Media Delivery:
11,320,400 Households 16,980,600 Households  Analysis and game updates from
5,951,400 Adults 25-54 8,927,100 Adults 25-54 two hosts

7. ATLANTIC COAST CONFERENCE
In-Game Sponsorship
In-Game Sponsorship:
ACC Football Scores Crawl
 Sponsorship of the ACC Football
Score Crawl offers an advertiser
premium and continuous logo image
exposure for approximately 30
minutes of playing time in each
quarter of all ACC Football games.
 The Crawl is prominently located in
the lower portion of the screen, with
the advertiser’s logo boldly placed
beside the graphic the entire time-
see example.
 Because the crawl’s extensive and
prolonged exposure this serves as
an effective brand awareness tool.
Sponsor logo here
 This sponsorship is limited to only
four advertisers each year, and
requires a media spend for an
advertiser to be considered.