Webinars are an effective marketing tool for several reasons: 1) They allow interactions with prospects to position the host as an expert and build relationships. 2) Public speaking helps establish credibility and reveals a host's personality in a way other mediums cannot. 3) Webinars have low costs through free mass email/voice communication and the ability to reuse high-quality content for multiple sessions. 4) Common webinar platforms can be disruptive, so it's important to focus on strong content development and promotion over technology.

1. You Should Be Doing Webinars!Here's Why, On What, & How By Ray Cobel

2. Why Should You Do Webinars? They get you interacting with real live prospects. You’ve got to start interacting if you’re going to do business They provide good reasons for frequent contact with your database. You’ve got to keep in touch to be remembered and get referrals They position you as an expert. You need credibility and confidence to get trust They distinguish you from your competitors. Give solid reasons to choose you They facilitate all of these benefits better than any other marketing medium.

3. Why Do Webinars Work Better? It’s the “Speaker Phenomenon” Public Speaking Is A Great Fear Live Questions Expose Pretenders Speaking Positions You as an Expert Speaking Reveals Your Personality Speaking Makes You More Credible Speaking Facilitates Relationship Building Through Interaction

4. Especially In This Economy, You Need to Do More and Better Marketing . . . For Less Webinars are Better and Cost Less: Easier Content Creation and Revision High Quality, High Volume Content on the Web Free Mass Email Free Mass Voice Communication Multiple Sessions at No Extra Cost

5. Have Webinar Hosts Been Stopping You? Mostly About Their Technology; Weak on Content Development and Promotion WebEx GoToMeeting Others Are Technologies Disruptive to Your Purpose? Software to Download and Install Common to Waste First 15 Minutes You Start From a Weakened Position Minimal Interactivity That’s Why We Do It By the Numbers “Secret Door” Intrigues Return Later Show Friends Even Non-Registrants Can Participate No Hassle Start More Interactive Better Attention

6. Steps to Giving a Great Webinar!

7. We’re About Making It Really Easy For You to Give a Great Webinar!

8. So, What Could You Talk About? How about "Stimulus Bill News" Or, "New Tax Breaks for New Buyers" Or, "What's Happening In Our Local Market" Or, "How to Get a Mortgage Loan" Or, "How to Get Mortgage Relief" What questions have you been getting? What answers have you been giving? Turn that into Webinars! Or, How About Partnering With Another Expert? Or. . .

9. Assess Your Webinar Potential Call 805-494-9647 Today! Ray Cobel