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The RayChel Realty Group
            Home Selling System
Selling your home for all it’s worth...




                                                       Telephone (650) 655-2500
                                                info@LivingWellinSanMateo.com
                                          Blog: www.LivingWellinSanMateo.com
                                                  Dept. of Real Estate # 00657178
The RayChel Realty Group - Marketing Your Home For All Its Worth

Client Advocacy...
                                         Technical Expertise...
                                                                                      Professional Advice
Communication                                              Traditional Marketing
We listen by seeking first to understand. We believe       We utilize every appropriate method of traditional
open and direct communication is the key to under-         marketing --- 3 multiple listing services, strategic list-
standing. We explore your needs, wants and values.         ing placement with multiple photographs, advertised
Particular time and attention is spent determining         open houses, broker preview, agent tours, color flyers,
your concerns and expectations. We listen to discover      print media, direct mail, door hangers, flyer boxes,
what is really important to you, and craft strategies      sign riders, yard signs, and talking house boxes. Our
and tactics to ensure that you have the best real es-      time, money and efforts are studied, well-directed
tate experience possible.                                  and results oriented.


Feedback                                                   Price Counseling
We want you to know what’s going on and what we’re         Real estate markets are shifting all the time. The price
doing. We provide you with regular feedback to keep        you set for your home is the most critical decision
you abreast of what’s happening throughout the pro-        you will be asked to make. We know how to price
cess. Using a weekly showing results survey, monthly       homes and we will guide you to select the best price
market summaries, and state-of-the-art agent follow        to achieve your goals. Our Seller Information Guide
up tools, we keep you informed. We continuously            explains many important concepts and principles ap-
monitor and apprise you of shifting market condi-          plicable to the pricing decision question and our staff
tions and emerging trends so you may use the market        is always here to assist you as you evaluate options.
forces in your favor.

                                                           Market Analysis
Internet Marketing
                                                           As a Certified Real Estate Appraiser (CREA), Raymond
We are an aggressive Internet-based target mar-            Stoklosa is especially well-prepared to evaluate
keter of residential real estate. Industry studies show    and interpret the state of the residential real estate
that today’s home buyer is an Internet buyer. 98%          marketplace. All real estate is local. Using reliable
of home buyers use the Internet as their primary           data, we prepare a thorough Competitive Market
search and information gathering tool. Our marketing       Analysis (CMA) showing recent sales, pending sales,
program is designed to reach today’s sophisticated         current competitive listings, and expired/cancelled
home buyer efficiently, and in the ways they are most      listings to give you the most accurate view of the lo-
comfortable, such as, Craigslist, Google, Yahoo, Zillow,   cal housing market.
Movoto, Realtor.com, Email blasts, blogs and Home          And, we’ll present
Buyer’s Scouting Report. We publish a unique domain        you with a regular
specific website and virtual tour just for your home       update of activity
to show and tell the web world about your home.            so we may adjust to
Internet marketing gets your home sold faster and for      market changes in a
more money.                                                timely fashion and
                                                           help you make an
                                                           informed financial
                                                           decision. Our MarketWATCH surveys market activ-
                                                           ity, conditions and emerging trends in the Peninsula
                                                           housing market.
Negotiations
We take great pride in our negotiating strengths. A
strong negotiator can add thousands of dollars to
your net proceeds. We never forget that promoting
your best interests is our overriding duty throughout
the transaction. Our negotiating skills alone are worth
every penny of our fee. As your advocate, we will pro-
mote and protect your interests ahead of all others
including ours.


Oversee the Details
We carefully oversee all the details of the entire sales
and marketing process. From our initial consulta-
tion through close of escrow...and beyond, we are
there for you. Every transaction has as many as 150
phone calls and emails to deal with. Each one of them      Local Knowledge
loaded with critical details. The difference between       With 3 decades of experience in San Mateo/Santa
a successful closed escrow and a failed transaction is     Clara County and Bay Area real estate market, we
skillful transaction management. Our team of highly        can provide special insights and local knowledge
trained and dedicated professionals adeptly manages        only learned by experience. Nowhere is the quality
the details of your transaction and knows how to ad-       of life more diverse than the Peninsula with its 288
vance your sale in a business-like fashion. As a team,     micromarkets. It is the most unique, competitive and
we all succeed.                                            expensive real estate marketplace in America. Many
                                                           prospective home buyers experience both “culture
                                                           shock” and “sticker shock” upon first considering
Legal Compliance                                           home ownership. We have a vested interest in keep-
                                                           ing this community valuable and we use our expe-
We live in an increasingly
litigious society. California      “Protect                rience to add perspective, balance and a sense of
law has become a constantly                                stability to home ownership on the Peninsula.
changing maze of complex          Thy Client”
rules and regulations. It is criti-
cally important to reduce your
risk and protect against po-
                                    is our                 Marketing Plan
                                                           A marketing plan is akin to a battle plan. Strategy and
tential legal liability. Failure to
guard against the legal pitfalls   mantra.                 tactics must be designed. Logistics must be coordi-
                                                           nated. Specialists must be mobilized. Every piece of
can be an expensive oversight.                             the plan must be implemented in a precise, well-or-
There are as many as 98 different kinds of disclosures,    chestrated manner to maximize productivity. We have
advisories and representations that a seller must pro-     created a proven, time-tested, detail-rich marketing
vide in the typical residential real estate transaction.   plan designed to get your home sold for top dollar,
“Protect Thy Client” is our mantra.                        in the shortest time with the fewest problems. Our
                                                           marketing plan presents a step-by-step formula for
                                                           successful home selling.
Your Bottom Line
For each offer, we provide you with a detailed ex-
pense analysis showing your “bottom line.” We care-        Professional Advice
fully assess your costs and know which expenses            We use our training, skills and expertise to help you
may be passed on to the buyer. We prepare a “Seller’s      achieve the best home selling experience possible.
Net Sheet” so you know how much you’ll put in your         We promise not to tell you what you want to hear -
pocket at closing. We know how important your              we do promise to tell you what you need to hear. We
money is to you, and we treat your money just like it’s    are committed in all things to putting your interests
our own money.                                             first --- always.
The RayChel Realty Group -
                              The Right Choice
                             at The Right Price!


                                   Try this Special Risk Free Offer...

Most brokers will charge you the same fee, no matter what they did to find the buyer. Our variable commission
structure allows you to choose your level of service and involvement with the transaction – getting you the
most value for your money.



                       4%             We find the buyer and write the contract. There is no other agent
                                      involved. Our commission is just 4%.

                       1%             You find the buyer and there is no other agent involved. We write the
                                      contract, and walk it through escrow for you. Our commission is 1%.


                       6%             Another agent represents the buyer. Our commission is 3% and the
                                      other agent also receives 3%.

                       0%             You find the buyer and there is no other agent involved. You don’t
                                      want our assistance. You pay nothing.



                                   Don’t pay for service you don’t need!


                                             Buying and Selling?
                               You are eligible for our Client Rewards Bonus.
                                               Call for details.




                                 Offered Exclusively by Raymond Stoklosa
                                      and The RayChel Realty Group.
                                              (650) 655-2500
                                     www.LivingWellinSanMateo.com
Two More
Great
Reasons to
List with Us!...                                         And...
                Easy Exit Listing                                           The Stress Free
                  Agreement                                                  Home Listing

   Afraid to get locked                                                                                      Home
     in when selling                                                                                       Marketing
       your home?                                                                                           System

          Announcing The RayChel Realty Group’s Easy Exit       The Stress Free Home Listing Marketing System is
                        Listing Agreement                        proven to sell your home for top dollar, in the shortest
                                                                 time, with the least hassle.
   What’s your biggest fear when you list your home
   with a real estate agent? It’s simple. You probably
   worry about being locked into a lengthy listing agree-        Our system is the simplest, most effective plan on the
   ment with a less than competent real estate agent,            market. Why?...
   costing you valuable time and opportunity lost as
   your home languishes on the market.
                                                                 ♦   Fair Commissions
   Well, worry no more. The RayChel Realty Group takes               We believe you should only pay us for the work we ac-
   the risk and fear out of listing your home. How is                tually do! While most brokers will charge you the same
   that? By offering you the Easy Exit Listing Agreement.            fee, regardless of who sells your home, we only charge
   When you list your home with The RayChel Realty                   you for the work we actually do. The Stress Free Home
   Group’s Easy Exit Listing Agreement you can cancel                Marketing System, exclusively from Raymond Stoklosa
   your listing at any time! No hassles. It’s that easy.             and The RayChel Realty Group, offers the fairest com-
                                                                     mission plan on the market.
   ♦        You can cancel your listing at any time with 24
            hours written notice                                 ♦   Cancel Anytime
   ♦        You can relax knowing you won’t be locked into a         The RayChel Realty Group takes the risk and fear out of
            lengthy listing contract                                 working with the wrong Agent. How is that? We take
                                                                     away your fear of being locked in with a non-perform-
   ♦        You deserve to enjoy the caliber of service confi-       ing agent by offering you the Easy Exit Listing Agree-
            dent enough to make this offer                           ment. When you work with The RayChel Realty Group
                                                                     you can cancel your agreement at any time! No hassles.
                                                                     It’s that easy.
   The RayChel Realty Group has strong opinions about
   real estate service. We believe that if you are un-           ♦   “No Pressure” Presentation
   happy with the service you receive, you should have               We never allow our clients to be pressured by a buyer’s
   the power to fire your agent. It takes an unwavering              agent. All offers will be emailed, faxed or delivered to
   commitment to service and confidence in our abil-                 our office, and will be presented to you so that you can
   ity to deliver value-plus service to make this offer,             make your decisions privately without pressure.
   but Raymond never settles for less than the highest
   professional standards from himself and his staff. He         ♦   No Advance Fees
   is confident you will be happy with his performance
   and results. That’s the simple truth.                             You only pay our fee if we procure an offer that is ac-
                                                                     ceptable to you. We work for free until you agree to
                                                                     accept an offer to purchase your property.
   The RayChel Realty Group always stands behind our
   commitment to value-plus service.
Frequently Asked Questions
Q: Why should we list our home for sale with The RayChel             emotions and reactions to another agent. That can cost a
Realty Group?                                                        seller money.
A. You should hire us for the same reason that other sellers         Sadly, there are many agents who need the deal
have used us over and over again for more than 30 years.             (sometimes more than you do). The weakest negotiator
They know that they can depend on us to get them the                 in any transaction is the one who has to have the deal.
most money, in the shortest amount of time, with the least           We are in the fortunate position of having enough clients
amount of stress.                                                    that any one deal won’t make us or break us. Therefore the
                                                                     negotiations are really about getting you the most money
Our Stress Free Home Listing Marketing System offers                 for your home. Period. If the offer doesn’t make sense, you
benefits that the ordinary agent does not. Our program               can count on us to tell you so.
offers flexible commissions to put more money in your
pocket, a client reward program when both buying and                 In addition to these points above, with our sliding scale
selling, a cancel anytime policy, and the right to sell your         commission (6% - 4% - 1% - 0%) and our Client Reward
home yourself and pay us nothing.                                    Program, our fees in many cases are even less than the
                                                                     limited service broker.
Over 50% of agents have been in business for less than
5 years. In that time, the Peninsula real estate market
has been robust and marketing efforts did not require
extensive knowledge or a well-conceived approach. Our                Q: How do you sell homes?
team, with more than 30 years of experience in all types of          A. Due to our extensive targeted marketing campaigns,
markets, brings the knowledge, training and expertise to             where we direct our marketing efforts at the people who
help you use the shifting market forces in your favor. When          really sell homes and the places where almost every buyer
hiring anyone to perform a job for you, experience should            is searching. Additionally, experience, product knowledge,
weigh heavily in that decision. Who                                  doing the little things right, effective marketing programs,
really wants to be the surgeon’s first
patient?
                                             Our Stress              and our skilled team all add up to positive results. Every
                                                                     field has people who, through their drive and passion,
Let’s examine one of our program             FreeHome                manage to excel.
benefits; we allow you to cancel the
listing at anytime. Most agents will not
give the consumer this right. You might
                                             Marketing               Q: Tell me about your marketing plan.
ask yourself why agents need to “lock
you up” for four to six months. Why            System                A. The exposure your home gets while listed with us is
                                                                     second to none. Our powerful internet presence and savvy
would they be afraid to give you the                                 targeted marketing approach exposes your home to the
right to cancel? Our philosophy is that
we would rather strive to earn your
                                                offers               people that really matter. 98% of the prospective Bay Area
                                                                     home buyers use the Internet as their primary search and
business every day. We are confident
that we can provide a superior level of       benefits               information resource. Our efforts are intensively directed
                                                                     at reaching these most likely prospects. Our tools include
service and care. If we don’t, we don’t
deserve your business. It is that simple.     that the               the “Talking House”, Dedicated Property-Specific Web
                                                                     Page, Agent-to-Agent Email Blast, Virtual Tours and web
                                                                     site presence on more than 30 consumer search engines
Q: I heard that there are limited
                                              ordinary               and 3 Internet-based Multiple Listing Services. There are
                                                                     over 26,000 agents that we want to think of us first when
service agents who charge less. Why
shouldn’t I hire the cheapest agent?         agentdoes               preparing to show properties to their clients.

A. Sellers don’t need an agent just to
sell their house. They need an agent to
                                                 not.                Q: If we list with you, will my home be on the internet?
sell their house for more! If your property would sell for the       A. Absolutely! All of our yard signs prominently feature
same price no matter who sells it – it probably would be             our website address. Your home will also be prominently
in your best interest to sell the home yourself. In that case,       featured on Craigslist.com and Realtor.com, the number
why pay any agent?                                                   one and two real estate website in the world, as well as
The fact of the matter is we can sell your home for more.            MLSListings.com and Trulia.com. According to the National
We have the track record we do because we are experts                Association of Realtors Profile of Home Buyers and Sellers,
at pricing the property (using a specific supply-demand              over 70% of home buyers nationally used the internet
analysis prior to even looking for “comps”) and experts at           when starting their home search process. In the Bay Area,
creating the greatest amount of exposure of your property.           98% of prospective home buyers use the Internet as their
                                                                     primary search and information gathering resource.
Even at contract presentation, we do not follow the pack.
We do not permit other agents to pressure you into a rash
decision. The contract will be presented to you by us alone
with your permission. This specific action (especially when
there are multiple offers) gets significantly more dollars
for our sellers. It is very difficult for a seller not to transmit
Q: If we list with you, will we be on the Multiple Listing     Q: Once I have reviewed your Stress Free Home Listing
Service (MLS)?                                                 Marketing System, then what?
A. Again, absolutely! Any agent who does not place your        A. Contact our office by email or phone, and we will set
home on MLS is doing you a huge disservice. With over          up an appointment to have one of our listing specialists
26,000 agents in the Bay Area, it is important to tap into     meet with you. We will tour the home, go over recent
that agent base of buyers. Also, if you are not on MLS you     market activity in your area to educate you on values, and
cannot appear on Realtor.com.                                  make recommendations for maximizing your profit and
                                                               increasing your speed of sale.

Q: Why should I use a team vs. a single agent?
                                                               Q: How long does it take to get my home on the market?
A. Because times have changed. No one agent can be
everywhere at the same time. Let’s suppose an agent has        A. Once we have a signed listing agreement and a spare
a relocation buyer in town. For three or four days they        key, we can have your home on the market within 24
have to be with just that one buyer, a dream scenario          hours. However, it usually takes a day or two for the sign
for the agent, but not so for you. They are unavailable to     company to professionally install the sign.
show your home, they are unavailable to get feedback
from the showing agents, they are unavailable to
negotiate contracts or inspection reports, and so on. Also,
most agents are either great at people skills or great at      If you are Q: Can I saveyou? money if I buy and
                                                                          sell through
                                                                                           more
paperwork. Rarely will they excel at both. Unfortunately,
today’s real estate marketplace demands that the agent           selling A. Absolutely! Ifor plan to both more
                                                                                              you are selling
possess all of these skills.                                              than one house                      sell and
Under a team scenario such as ours, we have more               more than our Client Rewards Program. We will
                                                                          buy (new or resale), ask for a copy of
resources to utilize. Simply, we can and do provide a higher
level of service to our clients than most agents can even      one house mail or email it to you immediately!
conceive of providing. Imagine that you’re a quarterback of
a football team. Would you rather have one player on your
team or the power of multiple agents that you have with        or plan to Q: Do I need an appraisal?
our team?
                                                                both sell A. getmost cases, it prior to sale. There
                                                                               In                is not necessary
                                                                          to        an appraisal
                                                                          are three different types of appraisals:
Q: Do other agents offer the Stress Free Home Marketing         and buy, FHA,mostand conventional. Currently,
                                                                          the
                                                                                  VA,
                                                                                       common appraisal is the
Program?
A. No! We have developed our system after thirty years          ask for a home is under contract, the lender
                                                                          conventional appraisal. Once your
in Bay Area real estate. To receive the benefits of our                   for the buyer will determine what
experience and The Stress Free Home Listing Marketing
System, you need to contact the RayChel Realty Group
                                                                 copy of appraiser they will allow to docan be
                                                                                                             the
                                                                          appraisal. A current appraisal
directly at (650) 655-2500.
                                                               our Client unusable right “type” of appraisaleven
                                                                          if it is the
                                                                                       by the buyer’s lender -
                                                                                                                -
                                                                          because the appraiser is not approved
Q: Shouldn’t I pick an “area specialist” to sell my home?       Rewards by the lender. Or if the seller orders a
                                                                          conventional appraisal, and the buyer
A. There are agents who focus primarily in one geographic
area or neighborhood. But buyers come from all over            Program. is getting an FHA loan, here again the
                                                                          conventional appraisal is unusable. So
including many different countries, not just from that         ordering an appraisal prior to sale can end up being an
small neighborhood. So an area specialist usually really       unnecessary seller expense.
means a “listing agent” in the area trolling for new
listings. Many years ago the real estate business was          However, when a property is so unique that pricing can
successfully composed of lots of small “boutique” offices      be difficult, an appraisal can guide sellers towards proper
- where companies did specialize in a certain, specific        pricing. We say “guide” towards proper pricing, since we
area primarily because of the structure of the local real      have seen many homes sell above as well below appraisal
estate board or Multiple Listing Service. But computers,       price. If you have a question on whether you should obtain
the Internet, email and cell phones have changed the           an appraisal on your home, please feel free to contact us
nature and structure of the real estate business. Now the      for counsel.
important points in selecting an agent are experience,
track record, and marketing skills. Raymond Stoklosa’s 30
plus years of experience in all types of markets goes a long   Q: How do you set the price for my home?
way in helping you have the best home selling experience
possible.                                                      A. We will meet with you to review a complete market
                                                               analysis of your home, evaluate supply and demand for the
                                                               area, identify trends and opportunities, and examine the
                                                               property’s condition. At that point, we can guide you to the
                                                               correct range of pricing.
Q: There are a couple of people who are interested in         Q: How long is your listing agreement for?
buying my home. If they buy it, do I have to pay you a
commission?                                                   A. For ease of paperwork, we typically use a four month
                                                              period. But remember, unlike most agents, you are free to
A. Absolutely not. There is no commission due for any         cancel anytime.
buyer you find, before or while you have your home listed
with us, as long as that buyer is not an Agent or working
with an Agent. With most agents, if you have your home        Q: I am currently listed with another agent and want to
listed with them and find your own buyer, you owe them        cancel. Can you get me out of my listing agreement with
the full commission. How would you feel if this happened?     them?
With us, unless you want our assistance, there is no
commission due.                                               A. Unfortunately no we cannot, if you signed a listing
                                                              agreement with another agent, you are bound by that
                                                              agreement, and we are ethically bound to respect that
Q: I’m out of town. Can you handle the transaction for me     relationship. You certainly can approach the broker or
or will I need to come back to town?                          agent to address your unresolved issues. Our “cancel
                                                              anytime” policy towards listings does not give us the
A: We can take care of all the details from start to finish   authority to cancel other agent’s listings.
without you needing to come to town. We have handled
sales with clients living as far away
as Italy and Great Britain. We simply        We offer,        Q: What if my plans change and I don’t need to sell my
need a key, your fax number and email                         house?
address to get started.                     inaddition        A. You may cancel your listing at anytime. There is no
                                                              charge and no hard feelings. Stress Free!
Q: I need to sell my home right away.
                                              to our
Will you buy it?
A. We offer, in addition to our
                                            traditional       Q: Will you make a flyer for my house?
                                                              A: Yes. We prepare a high quality, multiple photo, full color
traditional home selling service, a
guarantee buyout program. If your              home           flyer on your home and place flyers outside the home in a
property qualifies, we can purchase                           “take one” box. We always place the flyer inside the home
it and close it in less than 30 days.         selling         to highlight the home’s unique features and as a visual
                                                              reminder for the buyer.
However, it is rarely in your best interest
financially to select that path. We
typically can obtain up to 20% more
                                             service, a
value for your home if we put it on                           Q: Can I have my sign as well as yours on the property?
the open market. So the guarantee           guarantee         A. The only marketing right you give up when you list
buyout is really for people for whom
time is more important than money.
Just contact us and we will show
                                              buyout          with us is your own for sale sign. Having another sign,
                                                              besides our RayChel Realty Group sign, could potentially
                                                              interfere with agent showings. In order to comply with the
you the best path for your particular
circumstances.                               program.         Association of Realtor rules, we can only have one sign on
                                                              the property.

Q: My home needs some repairs. Do you know any
service people that can help?                                 Q: If I list with you, can I still run an ad in the paper or
                                                              hold an Open House?
A. We have a number of service people whom we have
used in the past and are happy to recommend to you.           A. Yes. The ONLY marketing right you give up when you list
                                                              with us is your personal yard sign. If you find a Buyer who
                                                              is not an agent, and who isn’t working with an agent, you
                                                              have the option of calling and letting us know you’ve sold
Q: I don’t have any money to fix up my home. Can you          the property. We will then cancel the listing at no charge to
still sell it in its current condition?                       you. Or, if you would like us to represent you in the sale, we
A. Absolutely! Just like any home, we will simply evaluate    will write the contract and handle all the various details to
the condition issues, supply/demand in the neighborhood,      ensure a successful closing. You pay just 1%!
and pricing relative to those factors.




       Ask us for a free Market Analysis and find out
                 what your home is worth.
Don’t Just
Take Our
Word for It!...                       Client Testimonials
                                                            Raymond Stoklosa’s professionalism and hard work brought
                                                            us peace of mind throughout the home-buying process.
                                                            Anyone hoping to buy real estate on the Peninsula needs
                                                            an experienced advocate, and we could not have asked for
                                                            anyone better than Raymond.
                                                            Laurie & Mark, Foster City, CA

                                                            He helped us find the perfect house for our needs and guided
                                                            us through the inspection and financing processes. We
                                                            learned a lot from Raymond about real estate above and
                                                            beyond our home search. We highly recommend Raymond
                                                            to our friends and hope to work with him again in the future.
                                                            Julie & Marcel, Belmont, CA


  Raymond took the time to understand what our level of comfort was
  financially; what type of home we needed & wanted; the neighborhoods we               We learned a lot
  liked and the future value of our investment. His attention to detail on every
  home we visited was incredible. We won the bid on the house even though we
  didn’t have the highest offer. We later found out that Raymond’s organization
  and thoroughness of the paperwork gave the seller the confidence in our
                                                                                         from Raymond
  ability to close on the home despite our lower offer.
  Mark, San Jose, CA
                                                                                        about real estate
  Raymond assisted us with the purchase of our two last homes. When it comes
  to real estate transactions, you need to trust the person representing you.
  Raymond not only won our trust, he also connected us to the right people for
  our financing needs.
                                                                                           above and
  Alexander, San Carlos, CA

  I fondly recall nervously buying my first home ever -- I thought it was nearly
  impossible for a single woman to buy a home in the Bay Area, but with your
                                                                                       beyond our home
  help, I did it!
  Joanne, Redwood Shores, CA
                                                                                       search. We highly
  Raymond skillfully and patiently guided us through all the complex steps
  involved in a real estate transaction. He was an effective advocate and made
  us feel that our desires and needs were always his first priority. With his expert
  assistance and knowledge of Peninsula real estate, we were able to purchase
                                                                                          recommend
  the perfect home at the perfect price. To anyone considering a real estate
  purchase, be it their first or their hundredth, we have only this to say: you
  cannot do better than to place your trust in Raymond Stoklosa.                        Raymond to our
  Anne & Peter, San Carlos, CA

  We are new homeowners thanks to Raymond. Our first-time home shopping
  experience was a challenging yet positive one because Raymond Stoklosa was            friends and hope
  our agent…we had a really great experience.
  David & Renée, San Mateo, CA

  Raymond, thank you again for everything you’ve done for us. You are a true
                                                                                       to work with him
  professional and gentleman.
  Remo & Kate, Woodside, CA
                                                                                       again in the future.
Powerful Internet Marketing
98% of all buyers start their search for homes on the Internet. When
 you list with The RayChel Realty Group, your home will be featured
                 on every major real estate website...
                                      ...have its own dedicated URL




...complete with a virtual tour




                                     ...as well as being promoted and
                                            monitored by email
Where do we promote?
Every Major Real Estate Website!




                              ...and more!
Raymond Stoklosa and

   The                                     Delivers...


                       Advocacy
                       We put your interests first --- Always.

                       Technical Expertise
                       We apply our training, knowledge, skills and
                       experience for your benefit.

                       Professional Advice
                       We guide you to an informed home sale. Professional
                       Advice dedicated to the timeless maxim... Protect thy
                       Client.

                       Our Mindset
                       To Always Care

                       Our Mission
                       To Put Our Client’s Interests First

                       Our Values
                       We believe satisfaction starts with exceptional service
                       We believe no transaction is worth our reputation
                       We believe who we are in business with really matters
                       We believe in personal growth through education
                       We believe in helping others achieve their goals
                       We believe in family first, then business

                       Our Beliefs
                       Win-Win ---Or no deal
                       Integrity - Do the right thing
                       Customers - Always come first
                       Commitment - In all things
                       Communication - Seek first to understand
                       Creativity - Ideas before results
                       Teamwork - Together everyone achieves more
                       Trust - Starts with honesty
                       Success - Results through people

                       Our Vision
                       To exceed the expectations of our clients so they will
                       confidently refer us to their family, friends and co-
                       workers.
About Raymond Stoklosa...

 Raymond Stoklosa has been exceeding his client’s real estate expectations since 1978. He is the Co-Owner
 with his wife, Chela, and Managing Broker of The RayChel Realty Group…learning-based real estate
 consultants. The RayChel Realty Group represents home buyers and home sellers in San Mateo and Santa
 Clara Counties. Having a reservoir of experience in all types of markets, he is adept at tailoring transactions
 to achieve the best real estate experience possible for his clients and their referrals.


 With credentials indicative of professional commitment and accomplishment, Raymond is a Certified
 Residential Specialist (CRS), Certified Real Estate Appraiser (CREA), Accredited Buyer Representative (ABR),
 Certified Real Estate Buyer’s Broker (CREBB®), and is e-PRO Certified. He is a member of a select group of
 REALTORS who have developed the specialized skills and expertise to earn these elite designations. As a
 Certified Real Estate Appraiser, he is especially well-prepared to evaluate real property.


 Education is the cornerstone of his professional skills. Raymond has taught a variety of consumer protec-
 tion and professional development courses including “Real Estate Valuations”, “Real Estate Taxation and
 Exchanges”, “1stTime Home Sellers”, and “Smart, Savvy and Successful Home Buying” at the College of San
 Mateo and De Anza/Foothill College and other community education programs, corporations, consumer
 rights advocate organizations, adult education programs, senior citizens groups and community colleges
 throughout California. For real estate professionals, Raymond presents: “Seller Financing: The Ins and Outs”
 and “BUYER REPRESENTATION: The Art and Craft of Buyer Agency”.


 The author of two real estate books used by the California Community College System, A Consumer Guide
 to Residential Real Estate Transactions and Real Estate Valuations and Investments, Raymond has researched
 and written on a wide range of real estate issues important to consumers and professionals alike. He is the
 former host of the KCBS Newsradio 74 “Real Estate News” show, a listener call-in radio program focusing on
 real estate topics which was heard throughout northern California.


 Raymond is an active member of the San Mateo County Association of REALTORS (SAMCAR), MLSListings,
 Inc. Multiple Listing Service, California Association of REALTORS, the National Association of REALTORS,
 National Association of Real Estate Buyer’s Brokers, Real Estate BUYER’S AGENT Council (REBAC) of the Na-
 tional Association of REALTORS and the Residential Sales Council of the NAR.


                                          Coaching Clients Since 1978.
The RayChel Realty Group
         Telephone (650) 655-2500
 E-Mail: info@LivingWellinSanMateo.com
  Blog: www.LivingWellinSanMateo.com
     Dept. of Real Estate # 00657178




                  ©Copyright 2009 Raymond Stoklosa • The RayChel Realty Group • (650) 655-2500

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What You Can Expect When You Sell Your San Mateo Home with The RayChel Realty Group

  • 1. The RayChel Realty Group Home Selling System Selling your home for all it’s worth... Telephone (650) 655-2500 info@LivingWellinSanMateo.com Blog: www.LivingWellinSanMateo.com Dept. of Real Estate # 00657178
  • 2. The RayChel Realty Group - Marketing Your Home For All Its Worth Client Advocacy... Technical Expertise... Professional Advice Communication Traditional Marketing We listen by seeking first to understand. We believe We utilize every appropriate method of traditional open and direct communication is the key to under- marketing --- 3 multiple listing services, strategic list- standing. We explore your needs, wants and values. ing placement with multiple photographs, advertised Particular time and attention is spent determining open houses, broker preview, agent tours, color flyers, your concerns and expectations. We listen to discover print media, direct mail, door hangers, flyer boxes, what is really important to you, and craft strategies sign riders, yard signs, and talking house boxes. Our and tactics to ensure that you have the best real es- time, money and efforts are studied, well-directed tate experience possible. and results oriented. Feedback Price Counseling We want you to know what’s going on and what we’re Real estate markets are shifting all the time. The price doing. We provide you with regular feedback to keep you set for your home is the most critical decision you abreast of what’s happening throughout the pro- you will be asked to make. We know how to price cess. Using a weekly showing results survey, monthly homes and we will guide you to select the best price market summaries, and state-of-the-art agent follow to achieve your goals. Our Seller Information Guide up tools, we keep you informed. We continuously explains many important concepts and principles ap- monitor and apprise you of shifting market condi- plicable to the pricing decision question and our staff tions and emerging trends so you may use the market is always here to assist you as you evaluate options. forces in your favor. Market Analysis Internet Marketing As a Certified Real Estate Appraiser (CREA), Raymond We are an aggressive Internet-based target mar- Stoklosa is especially well-prepared to evaluate keter of residential real estate. Industry studies show and interpret the state of the residential real estate that today’s home buyer is an Internet buyer. 98% marketplace. All real estate is local. Using reliable of home buyers use the Internet as their primary data, we prepare a thorough Competitive Market search and information gathering tool. Our marketing Analysis (CMA) showing recent sales, pending sales, program is designed to reach today’s sophisticated current competitive listings, and expired/cancelled home buyer efficiently, and in the ways they are most listings to give you the most accurate view of the lo- comfortable, such as, Craigslist, Google, Yahoo, Zillow, cal housing market. Movoto, Realtor.com, Email blasts, blogs and Home And, we’ll present Buyer’s Scouting Report. We publish a unique domain you with a regular specific website and virtual tour just for your home update of activity to show and tell the web world about your home. so we may adjust to Internet marketing gets your home sold faster and for market changes in a more money. timely fashion and help you make an informed financial decision. Our MarketWATCH surveys market activ- ity, conditions and emerging trends in the Peninsula housing market.
  • 3. Negotiations We take great pride in our negotiating strengths. A strong negotiator can add thousands of dollars to your net proceeds. We never forget that promoting your best interests is our overriding duty throughout the transaction. Our negotiating skills alone are worth every penny of our fee. As your advocate, we will pro- mote and protect your interests ahead of all others including ours. Oversee the Details We carefully oversee all the details of the entire sales and marketing process. From our initial consulta- tion through close of escrow...and beyond, we are there for you. Every transaction has as many as 150 phone calls and emails to deal with. Each one of them Local Knowledge loaded with critical details. The difference between With 3 decades of experience in San Mateo/Santa a successful closed escrow and a failed transaction is Clara County and Bay Area real estate market, we skillful transaction management. Our team of highly can provide special insights and local knowledge trained and dedicated professionals adeptly manages only learned by experience. Nowhere is the quality the details of your transaction and knows how to ad- of life more diverse than the Peninsula with its 288 vance your sale in a business-like fashion. As a team, micromarkets. It is the most unique, competitive and we all succeed. expensive real estate marketplace in America. Many prospective home buyers experience both “culture shock” and “sticker shock” upon first considering Legal Compliance home ownership. We have a vested interest in keep- ing this community valuable and we use our expe- We live in an increasingly litigious society. California “Protect rience to add perspective, balance and a sense of law has become a constantly stability to home ownership on the Peninsula. changing maze of complex Thy Client” rules and regulations. It is criti- cally important to reduce your risk and protect against po- is our Marketing Plan A marketing plan is akin to a battle plan. Strategy and tential legal liability. Failure to guard against the legal pitfalls mantra. tactics must be designed. Logistics must be coordi- nated. Specialists must be mobilized. Every piece of can be an expensive oversight. the plan must be implemented in a precise, well-or- There are as many as 98 different kinds of disclosures, chestrated manner to maximize productivity. We have advisories and representations that a seller must pro- created a proven, time-tested, detail-rich marketing vide in the typical residential real estate transaction. plan designed to get your home sold for top dollar, “Protect Thy Client” is our mantra. in the shortest time with the fewest problems. Our marketing plan presents a step-by-step formula for successful home selling. Your Bottom Line For each offer, we provide you with a detailed ex- pense analysis showing your “bottom line.” We care- Professional Advice fully assess your costs and know which expenses We use our training, skills and expertise to help you may be passed on to the buyer. We prepare a “Seller’s achieve the best home selling experience possible. Net Sheet” so you know how much you’ll put in your We promise not to tell you what you want to hear - pocket at closing. We know how important your we do promise to tell you what you need to hear. We money is to you, and we treat your money just like it’s are committed in all things to putting your interests our own money. first --- always.
  • 4. The RayChel Realty Group - The Right Choice at The Right Price! Try this Special Risk Free Offer... Most brokers will charge you the same fee, no matter what they did to find the buyer. Our variable commission structure allows you to choose your level of service and involvement with the transaction – getting you the most value for your money. 4% We find the buyer and write the contract. There is no other agent involved. Our commission is just 4%. 1% You find the buyer and there is no other agent involved. We write the contract, and walk it through escrow for you. Our commission is 1%. 6% Another agent represents the buyer. Our commission is 3% and the other agent also receives 3%. 0% You find the buyer and there is no other agent involved. You don’t want our assistance. You pay nothing. Don’t pay for service you don’t need! Buying and Selling? You are eligible for our Client Rewards Bonus. Call for details. Offered Exclusively by Raymond Stoklosa and The RayChel Realty Group. (650) 655-2500 www.LivingWellinSanMateo.com
  • 5. Two More Great Reasons to List with Us!... And... Easy Exit Listing The Stress Free Agreement Home Listing Afraid to get locked Home in when selling Marketing your home? System Announcing The RayChel Realty Group’s Easy Exit The Stress Free Home Listing Marketing System is Listing Agreement proven to sell your home for top dollar, in the shortest time, with the least hassle. What’s your biggest fear when you list your home with a real estate agent? It’s simple. You probably worry about being locked into a lengthy listing agree- Our system is the simplest, most effective plan on the ment with a less than competent real estate agent, market. Why?... costing you valuable time and opportunity lost as your home languishes on the market. ♦ Fair Commissions Well, worry no more. The RayChel Realty Group takes We believe you should only pay us for the work we ac- the risk and fear out of listing your home. How is tually do! While most brokers will charge you the same that? By offering you the Easy Exit Listing Agreement. fee, regardless of who sells your home, we only charge When you list your home with The RayChel Realty you for the work we actually do. The Stress Free Home Group’s Easy Exit Listing Agreement you can cancel Marketing System, exclusively from Raymond Stoklosa your listing at any time! No hassles. It’s that easy. and The RayChel Realty Group, offers the fairest com- mission plan on the market. ♦ You can cancel your listing at any time with 24 hours written notice ♦ Cancel Anytime ♦ You can relax knowing you won’t be locked into a The RayChel Realty Group takes the risk and fear out of lengthy listing contract working with the wrong Agent. How is that? We take away your fear of being locked in with a non-perform- ♦ You deserve to enjoy the caliber of service confi- ing agent by offering you the Easy Exit Listing Agree- dent enough to make this offer ment. When you work with The RayChel Realty Group you can cancel your agreement at any time! No hassles. It’s that easy. The RayChel Realty Group has strong opinions about real estate service. We believe that if you are un- ♦ “No Pressure” Presentation happy with the service you receive, you should have We never allow our clients to be pressured by a buyer’s the power to fire your agent. It takes an unwavering agent. All offers will be emailed, faxed or delivered to commitment to service and confidence in our abil- our office, and will be presented to you so that you can ity to deliver value-plus service to make this offer, make your decisions privately without pressure. but Raymond never settles for less than the highest professional standards from himself and his staff. He ♦ No Advance Fees is confident you will be happy with his performance and results. That’s the simple truth. You only pay our fee if we procure an offer that is ac- ceptable to you. We work for free until you agree to accept an offer to purchase your property. The RayChel Realty Group always stands behind our commitment to value-plus service.
  • 6. Frequently Asked Questions Q: Why should we list our home for sale with The RayChel emotions and reactions to another agent. That can cost a Realty Group? seller money. A. You should hire us for the same reason that other sellers Sadly, there are many agents who need the deal have used us over and over again for more than 30 years. (sometimes more than you do). The weakest negotiator They know that they can depend on us to get them the in any transaction is the one who has to have the deal. most money, in the shortest amount of time, with the least We are in the fortunate position of having enough clients amount of stress. that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money Our Stress Free Home Listing Marketing System offers for your home. Period. If the offer doesn’t make sense, you benefits that the ordinary agent does not. Our program can count on us to tell you so. offers flexible commissions to put more money in your pocket, a client reward program when both buying and In addition to these points above, with our sliding scale selling, a cancel anytime policy, and the right to sell your commission (6% - 4% - 1% - 0%) and our Client Reward home yourself and pay us nothing. Program, our fees in many cases are even less than the limited service broker. Over 50% of agents have been in business for less than 5 years. In that time, the Peninsula real estate market has been robust and marketing efforts did not require extensive knowledge or a well-conceived approach. Our Q: How do you sell homes? team, with more than 30 years of experience in all types of A. Due to our extensive targeted marketing campaigns, markets, brings the knowledge, training and expertise to where we direct our marketing efforts at the people who help you use the shifting market forces in your favor. When really sell homes and the places where almost every buyer hiring anyone to perform a job for you, experience should is searching. Additionally, experience, product knowledge, weigh heavily in that decision. Who doing the little things right, effective marketing programs, really wants to be the surgeon’s first patient? Our Stress and our skilled team all add up to positive results. Every field has people who, through their drive and passion, Let’s examine one of our program FreeHome manage to excel. benefits; we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might Marketing Q: Tell me about your marketing plan. ask yourself why agents need to “lock you up” for four to six months. Why System A. The exposure your home gets while listed with us is second to none. Our powerful internet presence and savvy would they be afraid to give you the targeted marketing approach exposes your home to the right to cancel? Our philosophy is that we would rather strive to earn your offers people that really matter. 98% of the prospective Bay Area home buyers use the Internet as their primary search and business every day. We are confident that we can provide a superior level of benefits information resource. Our efforts are intensively directed at reaching these most likely prospects. Our tools include service and care. If we don’t, we don’t deserve your business. It is that simple. that the the “Talking House”, Dedicated Property-Specific Web Page, Agent-to-Agent Email Blast, Virtual Tours and web site presence on more than 30 consumer search engines Q: I heard that there are limited ordinary and 3 Internet-based Multiple Listing Services. There are over 26,000 agents that we want to think of us first when service agents who charge less. Why shouldn’t I hire the cheapest agent? agentdoes preparing to show properties to their clients. A. Sellers don’t need an agent just to sell their house. They need an agent to not. Q: If we list with you, will my home be on the internet? sell their house for more! If your property would sell for the A. Absolutely! All of our yard signs prominently feature same price no matter who sells it – it probably would be our website address. Your home will also be prominently in your best interest to sell the home yourself. In that case, featured on Craigslist.com and Realtor.com, the number why pay any agent? one and two real estate website in the world, as well as The fact of the matter is we can sell your home for more. MLSListings.com and Trulia.com. According to the National We have the track record we do because we are experts Association of Realtors Profile of Home Buyers and Sellers, at pricing the property (using a specific supply-demand over 70% of home buyers nationally used the internet analysis prior to even looking for “comps”) and experts at when starting their home search process. In the Bay Area, creating the greatest amount of exposure of your property. 98% of prospective home buyers use the Internet as their primary search and information gathering resource. Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone with your permission. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit
  • 7. Q: If we list with you, will we be on the Multiple Listing Q: Once I have reviewed your Stress Free Home Listing Service (MLS)? Marketing System, then what? A. Again, absolutely! Any agent who does not place your A. Contact our office by email or phone, and we will set home on MLS is doing you a huge disservice. With over up an appointment to have one of our listing specialists 26,000 agents in the Bay Area, it is important to tap into meet with you. We will tour the home, go over recent that agent base of buyers. Also, if you are not on MLS you market activity in your area to educate you on values, and cannot appear on Realtor.com. make recommendations for maximizing your profit and increasing your speed of sale. Q: Why should I use a team vs. a single agent? Q: How long does it take to get my home on the market? A. Because times have changed. No one agent can be everywhere at the same time. Let’s suppose an agent has A. Once we have a signed listing agreement and a spare a relocation buyer in town. For three or four days they key, we can have your home on the market within 24 have to be with just that one buyer, a dream scenario hours. However, it usually takes a day or two for the sign for the agent, but not so for you. They are unavailable to company to professionally install the sign. show your home, they are unavailable to get feedback from the showing agents, they are unavailable to negotiate contracts or inspection reports, and so on. Also, most agents are either great at people skills or great at If you are Q: Can I saveyou? money if I buy and sell through more paperwork. Rarely will they excel at both. Unfortunately, today’s real estate marketplace demands that the agent selling A. Absolutely! Ifor plan to both more you are selling possess all of these skills. than one house sell and Under a team scenario such as ours, we have more more than our Client Rewards Program. We will buy (new or resale), ask for a copy of resources to utilize. Simply, we can and do provide a higher level of service to our clients than most agents can even one house mail or email it to you immediately! conceive of providing. Imagine that you’re a quarterback of a football team. Would you rather have one player on your team or the power of multiple agents that you have with or plan to Q: Do I need an appraisal? our team? both sell A. getmost cases, it prior to sale. There In is not necessary to an appraisal are three different types of appraisals: Q: Do other agents offer the Stress Free Home Marketing and buy, FHA,mostand conventional. Currently, the VA, common appraisal is the Program? A. No! We have developed our system after thirty years ask for a home is under contract, the lender conventional appraisal. Once your in Bay Area real estate. To receive the benefits of our for the buyer will determine what experience and The Stress Free Home Listing Marketing System, you need to contact the RayChel Realty Group copy of appraiser they will allow to docan be the appraisal. A current appraisal directly at (650) 655-2500. our Client unusable right “type” of appraisaleven if it is the by the buyer’s lender - - because the appraiser is not approved Q: Shouldn’t I pick an “area specialist” to sell my home? Rewards by the lender. Or if the seller orders a conventional appraisal, and the buyer A. There are agents who focus primarily in one geographic area or neighborhood. But buyers come from all over Program. is getting an FHA loan, here again the conventional appraisal is unusable. So including many different countries, not just from that ordering an appraisal prior to sale can end up being an small neighborhood. So an area specialist usually really unnecessary seller expense. means a “listing agent” in the area trolling for new listings. Many years ago the real estate business was However, when a property is so unique that pricing can successfully composed of lots of small “boutique” offices be difficult, an appraisal can guide sellers towards proper - where companies did specialize in a certain, specific pricing. We say “guide” towards proper pricing, since we area primarily because of the structure of the local real have seen many homes sell above as well below appraisal estate board or Multiple Listing Service. But computers, price. If you have a question on whether you should obtain the Internet, email and cell phones have changed the an appraisal on your home, please feel free to contact us nature and structure of the real estate business. Now the for counsel. important points in selecting an agent are experience, track record, and marketing skills. Raymond Stoklosa’s 30 plus years of experience in all types of markets goes a long Q: How do you set the price for my home? way in helping you have the best home selling experience possible. A. We will meet with you to review a complete market analysis of your home, evaluate supply and demand for the area, identify trends and opportunities, and examine the property’s condition. At that point, we can guide you to the correct range of pricing.
  • 8. Q: There are a couple of people who are interested in Q: How long is your listing agreement for? buying my home. If they buy it, do I have to pay you a commission? A. For ease of paperwork, we typically use a four month period. But remember, unlike most agents, you are free to A. Absolutely not. There is no commission due for any cancel anytime. buyer you find, before or while you have your home listed with us, as long as that buyer is not an Agent or working with an Agent. With most agents, if you have your home Q: I am currently listed with another agent and want to listed with them and find your own buyer, you owe them cancel. Can you get me out of my listing agreement with the full commission. How would you feel if this happened? them? With us, unless you want our assistance, there is no commission due. A. Unfortunately no we cannot, if you signed a listing agreement with another agent, you are bound by that agreement, and we are ethically bound to respect that Q: I’m out of town. Can you handle the transaction for me relationship. You certainly can approach the broker or or will I need to come back to town? agent to address your unresolved issues. Our “cancel anytime” policy towards listings does not give us the A: We can take care of all the details from start to finish authority to cancel other agent’s listings. without you needing to come to town. We have handled sales with clients living as far away as Italy and Great Britain. We simply We offer, Q: What if my plans change and I don’t need to sell my need a key, your fax number and email house? address to get started. inaddition A. You may cancel your listing at anytime. There is no charge and no hard feelings. Stress Free! Q: I need to sell my home right away. to our Will you buy it? A. We offer, in addition to our traditional Q: Will you make a flyer for my house? A: Yes. We prepare a high quality, multiple photo, full color traditional home selling service, a guarantee buyout program. If your home flyer on your home and place flyers outside the home in a property qualifies, we can purchase “take one” box. We always place the flyer inside the home it and close it in less than 30 days. selling to highlight the home’s unique features and as a visual reminder for the buyer. However, it is rarely in your best interest financially to select that path. We typically can obtain up to 20% more service, a value for your home if we put it on Q: Can I have my sign as well as yours on the property? the open market. So the guarantee guarantee A. The only marketing right you give up when you list buyout is really for people for whom time is more important than money. Just contact us and we will show buyout with us is your own for sale sign. Having another sign, besides our RayChel Realty Group sign, could potentially interfere with agent showings. In order to comply with the you the best path for your particular circumstances. program. Association of Realtor rules, we can only have one sign on the property. Q: My home needs some repairs. Do you know any service people that can help? Q: If I list with you, can I still run an ad in the paper or hold an Open House? A. We have a number of service people whom we have used in the past and are happy to recommend to you. A. Yes. The ONLY marketing right you give up when you list with us is your personal yard sign. If you find a Buyer who is not an agent, and who isn’t working with an agent, you have the option of calling and letting us know you’ve sold Q: I don’t have any money to fix up my home. Can you the property. We will then cancel the listing at no charge to still sell it in its current condition? you. Or, if you would like us to represent you in the sale, we A. Absolutely! Just like any home, we will simply evaluate will write the contract and handle all the various details to the condition issues, supply/demand in the neighborhood, ensure a successful closing. You pay just 1%! and pricing relative to those factors. Ask us for a free Market Analysis and find out what your home is worth.
  • 9. Don’t Just Take Our Word for It!... Client Testimonials Raymond Stoklosa’s professionalism and hard work brought us peace of mind throughout the home-buying process. Anyone hoping to buy real estate on the Peninsula needs an experienced advocate, and we could not have asked for anyone better than Raymond. Laurie & Mark, Foster City, CA He helped us find the perfect house for our needs and guided us through the inspection and financing processes. We learned a lot from Raymond about real estate above and beyond our home search. We highly recommend Raymond to our friends and hope to work with him again in the future. Julie & Marcel, Belmont, CA Raymond took the time to understand what our level of comfort was financially; what type of home we needed & wanted; the neighborhoods we We learned a lot liked and the future value of our investment. His attention to detail on every home we visited was incredible. We won the bid on the house even though we didn’t have the highest offer. We later found out that Raymond’s organization and thoroughness of the paperwork gave the seller the confidence in our from Raymond ability to close on the home despite our lower offer. Mark, San Jose, CA about real estate Raymond assisted us with the purchase of our two last homes. When it comes to real estate transactions, you need to trust the person representing you. Raymond not only won our trust, he also connected us to the right people for our financing needs. above and Alexander, San Carlos, CA I fondly recall nervously buying my first home ever -- I thought it was nearly impossible for a single woman to buy a home in the Bay Area, but with your beyond our home help, I did it! Joanne, Redwood Shores, CA search. We highly Raymond skillfully and patiently guided us through all the complex steps involved in a real estate transaction. He was an effective advocate and made us feel that our desires and needs were always his first priority. With his expert assistance and knowledge of Peninsula real estate, we were able to purchase recommend the perfect home at the perfect price. To anyone considering a real estate purchase, be it their first or their hundredth, we have only this to say: you cannot do better than to place your trust in Raymond Stoklosa. Raymond to our Anne & Peter, San Carlos, CA We are new homeowners thanks to Raymond. Our first-time home shopping experience was a challenging yet positive one because Raymond Stoklosa was friends and hope our agent…we had a really great experience. David & Renée, San Mateo, CA Raymond, thank you again for everything you’ve done for us. You are a true to work with him professional and gentleman. Remo & Kate, Woodside, CA again in the future.
  • 10. Powerful Internet Marketing 98% of all buyers start their search for homes on the Internet. When you list with The RayChel Realty Group, your home will be featured on every major real estate website... ...have its own dedicated URL ...complete with a virtual tour ...as well as being promoted and monitored by email
  • 11. Where do we promote? Every Major Real Estate Website! ...and more!
  • 12. Raymond Stoklosa and The Delivers... Advocacy We put your interests first --- Always. Technical Expertise We apply our training, knowledge, skills and experience for your benefit. Professional Advice We guide you to an informed home sale. Professional Advice dedicated to the timeless maxim... Protect thy Client. Our Mindset To Always Care Our Mission To Put Our Client’s Interests First Our Values We believe satisfaction starts with exceptional service We believe no transaction is worth our reputation We believe who we are in business with really matters We believe in personal growth through education We believe in helping others achieve their goals We believe in family first, then business Our Beliefs Win-Win ---Or no deal Integrity - Do the right thing Customers - Always come first Commitment - In all things Communication - Seek first to understand Creativity - Ideas before results Teamwork - Together everyone achieves more Trust - Starts with honesty Success - Results through people Our Vision To exceed the expectations of our clients so they will confidently refer us to their family, friends and co- workers.
  • 13. About Raymond Stoklosa... Raymond Stoklosa has been exceeding his client’s real estate expectations since 1978. He is the Co-Owner with his wife, Chela, and Managing Broker of The RayChel Realty Group…learning-based real estate consultants. The RayChel Realty Group represents home buyers and home sellers in San Mateo and Santa Clara Counties. Having a reservoir of experience in all types of markets, he is adept at tailoring transactions to achieve the best real estate experience possible for his clients and their referrals. With credentials indicative of professional commitment and accomplishment, Raymond is a Certified Residential Specialist (CRS), Certified Real Estate Appraiser (CREA), Accredited Buyer Representative (ABR), Certified Real Estate Buyer’s Broker (CREBB®), and is e-PRO Certified. He is a member of a select group of REALTORS who have developed the specialized skills and expertise to earn these elite designations. As a Certified Real Estate Appraiser, he is especially well-prepared to evaluate real property. Education is the cornerstone of his professional skills. Raymond has taught a variety of consumer protec- tion and professional development courses including “Real Estate Valuations”, “Real Estate Taxation and Exchanges”, “1stTime Home Sellers”, and “Smart, Savvy and Successful Home Buying” at the College of San Mateo and De Anza/Foothill College and other community education programs, corporations, consumer rights advocate organizations, adult education programs, senior citizens groups and community colleges throughout California. For real estate professionals, Raymond presents: “Seller Financing: The Ins and Outs” and “BUYER REPRESENTATION: The Art and Craft of Buyer Agency”. The author of two real estate books used by the California Community College System, A Consumer Guide to Residential Real Estate Transactions and Real Estate Valuations and Investments, Raymond has researched and written on a wide range of real estate issues important to consumers and professionals alike. He is the former host of the KCBS Newsradio 74 “Real Estate News” show, a listener call-in radio program focusing on real estate topics which was heard throughout northern California. Raymond is an active member of the San Mateo County Association of REALTORS (SAMCAR), MLSListings, Inc. Multiple Listing Service, California Association of REALTORS, the National Association of REALTORS, National Association of Real Estate Buyer’s Brokers, Real Estate BUYER’S AGENT Council (REBAC) of the Na- tional Association of REALTORS and the Residential Sales Council of the NAR. Coaching Clients Since 1978.
  • 14. The RayChel Realty Group Telephone (650) 655-2500 E-Mail: info@LivingWellinSanMateo.com Blog: www.LivingWellinSanMateo.com Dept. of Real Estate # 00657178 ©Copyright 2009 Raymond Stoklosa • The RayChel Realty Group • (650) 655-2500